Experience

RIEGL

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sales and Marketing Director

  • Aug 2017 - Present

  • Work to achieve the sales objectives agreed upon in the annual sales forecast. • Manage efforts of sales team by reviewing sales proposals and negotiating with clients. • Target and penetrated a competitive market to converted customers from competition. • Improve cross sell opportunities by applying consultative selling techniques • Improve sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer… Show more • Work to achieve the sales objectives agreed upon in the annual sales forecast. • Manage efforts of sales team by reviewing sales proposals and negotiating with clients. • Target and penetrated a competitive market to converted customers from competition. • Improve cross sell opportunities by applying consultative selling techniques • Improve sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management. • Manage and approve budgets for marketing, sales, overhead and growth. • Led trainings in sales best practices, product iteration, research and analytics, customer service, branding, and international considerations. • Provided cross-functional team supervision, coaching and mentoring to sales associates to ensure individual team member accountability, contribution for established sales revenue. • Communicated clear sales strategy, effectively training and coaching both veteran and junior sales team members. • Responsible for accountability and results of sales on monthly and quarterly basis for all North American Sales.

• Marketing Director

  • Jan 2016 - Present

  ACHIEVEMENTS -Work closely with executive leadership to manage all day-to-day marketing initiatives -Continued optimization in managing the marketing budget -Successfully managing a multi-person International Marketing Department from the United States office; managing 35 trade shows per year, multiple channels media/social campaigns, website development, advertising, PR, email campaigns, monthly webinars and all demonstrations and special events -Advancing previous contributions… Show more ACHIEVEMENTS -Work closely with executive leadership to manage all day-to-day marketing initiatives -Continued optimization in managing the marketing budget -Successfully managing a multi-person International Marketing Department from the United States office; managing 35 trade shows per year, multiple channels media/social campaigns, website development, advertising, PR, email campaigns, monthly webinars and all demonstrations and special events -Advancing previous contributions in increasing Market Share in an extremely competitive market RESPONSIBILITIES -Determined fiscal requirements and prepared budgetary recommendations and risk analysis reports -Create, implement and manage annual marketing budgets -Successfully managed employees on three continents while implementing effective communications, organization and accountability standards -Managed, researched and developed feasibility studies for marketing plans and to identify new sites for future events and conference -Responsible for developing and maintaining marketing strategies to meet organizational objectives -Evaluates customer research, market conditions, competitor data and implements marketing plan amends as needed -Vet, initiate and manage all communication platforms (ie, advertising, press release, social media, website, email campaigns) and inter-company relations including accuracy, consistency, expense control, timeliness, and clear communication responsible for managing all new product launch campaigns worldwide -Have consistently developed the recognition of world-wide branding through strategic marketing, social media, trade show, and event exposure and development and management of marketing materials -Provide post-marketing event analysis, budget recaps and participant feedback and in order to incorporate gathered data for future plans

• Marketing Manager

  • 2008 - Jan 2016

  • Responsible for developing and maintaining marketing strategies to meet organizational objectives. • Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. • Creates, implements and manages annual marketing budget. • Manages all marketing, advertising, social media and all events and activities. • Manage marketing team’s adherence to policies and procedures. • Manage all media-buying and marketing purchase… Show more • Responsible for developing and maintaining marketing strategies to meet organizational objectives. • Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. • Creates, implements and manages annual marketing budget. • Manages all marketing, advertising, social media and all events and activities. • Manage marketing team’s adherence to policies and procedures. • Manage all media-buying and marketing purchase activities. • Develops and delegates tasks and workflows to ensure department-wide efficiency • Adhere to budget and oversee department financial activities. • Develop rapport and effective interaction with all employees in the office • Manage the productivity of the New Communications Specialist, Tradeshow Coordinator and Operations Manager • Management of advertising and materials including accuracy, consistency, expense control, timeliness, and clear communication. • Serve as RIEGL USA’s liaison in communication with media, association partners, and other press. • Manage the web presence through company site and online articles • Plan and research promotional events for company to show products • Responsible for managing all new product launch campaigns • Monitoring campaign performance and proper campaign structure and making adjustments where necessary • Responsible for vetting and testing new media opportunities • Manage and contract for all conferences and events • Manage and ensure that marketing department expenses are within budget. • Manage and contract media-buying and marketing purchase activities. • Promotional Materials: Manage production of all promotional materials and printed literature; maintain open communication with RIEGL LMS for proper promotional materials. • Provide in-depth analysis of all marketing reporting, and work closely with executive leadership to manage all day-to-day marketing inititiatives • Event Manager for “User Conference”



Before The Wind Blows

• Office Manager

  • Oct 2004 - Aug 2008