Experience

Unique Venues

• Advertising Services
• 1 - 100 Employee

• Client Advisor

  • Jan 2022 - Present



Destination Vancouver

• Canada
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Manager, Meeting & Convention Sales, Canadian and International Associations

  • Apr 2016 - Sep 2020

  Working for one of Canada’s largest Destination Marketing Organizations, responsibilities included: • Attracting Canadian and International meetings and conventions business to Vancouver. • Generated qualified leads through in-market sales activities such as trade shows and sales calls. • Collaborated with organization members such as the Vancouver Convention Centre to secure large citywide conventions. • Developed and effectively adapted plans for challenging accounts. • Prepared and executed an individual campaign plan for all accounts assigned. • Managed sales process including but not limited to: nurturing relationship with local host, identifying appropriate opportunities, proposal writing and bid presentations. • Notable wins include: Women Deliver 2019, World Sleep 2019, World Lung Health 2021, Int’l Congress of Elbow and Shoulder Surgery 2025. Show less



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Director, Marketing & Communications - Ancillary Services

  • Aug 2011 - Mar 2016

  Based in the world-renowned Morris J. Wosk Centre for Dialogue in downtown Vancouver, responsible for the promotion and sales of the available space the University has outside of confirmed class requirements. • Developed marketing and sales strategy to increase revenues to contribute to the University and to build awareness of MECS and SFU, through direct sales, marketing, managing a sales staff of four direct reports, social media and other initiatives. • Successfully managed within budgetary requirements. • Achieved 7% growth in revenue for FY 2014-15. Show less



Coast Hotels

• Canada
• Hospitality
• 200 - 300 Employee

• Director, National Sales

  • Feb 2010 - Feb 2011

  In this newly created position, the focus was to develop strategic initiatives to assist each property to maximize revenues by analyzing current and optimal business mix, market and competitive analysis, and sales deployment and training. Responsible primarily to work with the 30 Canadian based hotels while capitalizing on cross border and US based opportunities. In this newly created position, the focus was to develop strategic initiatives to assist each property to maximize revenues by analyzing current and optimal business mix, market and competitive analysis, and sales deployment and training. Responsible primarily to work with the 30 Canadian based hotels while capitalizing on cross border and US based opportunities.



Rocky Mountaineer

• Canada
• Travel Arrangements
• 300 - 400 Employee

• Director of Sales

  • Apr 2008 - Feb 2010

  Responsible for the development and execution of sales strategies to achieve organizational goals. • Managed the largest market (in revenues) which included the two largest clients of Rocky Mountaineer in conjunction with managing smaller developing markets, receptive tour operators and new clients. • Recommended and executed several key initiatives that stimulated demand, increased revenues and contribution and improved cash flow. • Collaborated with Vice President, Sales to develop sales budget, sales and marketing plans and other actions to meet corporate goals. • Guided sales staff through planning processes, sales activities, and general business concepts. Show less



Residence Inn by Marriott

• Hospitality
• 700 & Above Employee

• Director of Sales and Marketing

  • Aug 2004 - Apr 2008

  Led, coached and mentored sales and catering team of this 201-room hotel. • Developed and implemented effective strategies to increase market share, guestroom revenues and catering revenues. • Analyzed and prepared monthly forecast reports for budgeting purposes. Used yield management techniques to maximize revenues. • Effectively managed Marketing and Sales budget. Analyzed and utilized competitor intelligence, network, and affiliate opportunities to ensure that sales and marketing efforts were targeted based on market conditions. • Changed strategies as necessary based on changes to market and performance of hotel. • Prepared hotel sales collateral and marketing campaigns. • Involved in day-to-day sales activities by maintaining a large key client base. • Member of hotel’s executive leadership team - involved in key decisions regarding hotel’s direction. In 2006, Hotel was awarded Chip Hospitality’s “Hotel of the Year” and “Most Improved Guest Satisfaction”. In 2006, Hotel was awarded Marriott’s “Most Improved Guest Satisfaction” (out of 508 Residence Inns) and “Most Improved RevPar” out of all Marriott Residence Inns in Canada. Show less



Vancouver Airport Conference Resort

• Vancouver, British Columbia, Canada

• Corporate Sales Manager

  • Feb 2002 - Jun 2004

  Managed the Corporate Meetings and Convention Market for this 438-room hotel & conference centre. • Developed and implemented monthly sales strategies and action plans. Consistently exceeded sales targets through ongoing analytical activity of previous projections to determine success rates and by expediently redeveloping strategies and plans. • Sought and developed new geographic markets to pursue. • Developed innovative sales and marketing campaigns and presented these proposals to corporate decision makers. Negotiated and won significant group-based contracts to generate maximum profitability for the facility. • Achieved sales quotas throughout a very competitive and challenging time in the hospitality industry through diligence, strategy, consistency and cultivating key relationships. Show less



The Grand Okanagan Lakefront Resort and Conference Centre

• Canada
• Hospitality
• 1 - 100 Employee

• Corporate Sales Manager

  • Mar 1999 - Jan 2002

  Managed the Corporate & Association Meetings and Convention Market for this 320-room, 4-diamond hotel, resort and conference centre. • Developed and nurtured relationships with the key decision makers of the corporate and association business meeting sector in the Lower Mainland. • Generated interest in the Okanagan by initiating and developing an action plan to pursue the Western US market for group and leisure business. • Worked closely with Meeting Professionals International (MPI) to develop relationships with industry players and sat on the board for a one-year term. • Participated in the thirteen-member “Matrix” sales team initiative for the cross promotion of other properties owned by the parent company. The team developed a strategy for promoting participating hotels in our specific territories. This included developing sales promotions and lead referral programs. Show less



Metropolitan Hotels

• Canada
• Hospitality
• 1 - 100 Employee

• Sales Manager

  • Jun 1997 - Mar 1999

  Successfully managed both the Canadian Corporate and Association Group Markets for this four-diamond Hotel. • Promoted to Senior Sales Manager within 9 months of joining organization. • Prospected and secured group business for current and future years. Established rates that maximized volume and revenues. Participated in the development of marketing and sales plans. • Assisted the General Manager with the Director of Sales function for a six-month period, which involved the analysis of need periods, yield management, execution of sales & marketing plan. • Worked closely with the internal PR contact to organize the onsite events schedule. • Effectively resolved any client issues that arose during the conference servicing process; supervised both the business centre and sales coordinators; designed inaugural newsletter to increase visibility. Show less