Experience

Limoneira Company

• United States
• Farming
• 1 - 100 Employee

• Director of International Business Development

  • Nov 2010 - Present

  Establish and maintain new product sourcing of Meyer lemons from New Zealand to complement the existing limited supply of CA Meyers during Spring/Summer months, yielding year-round availability of product for existing and new accounts. Liaise with Sales, Marketing and Packing to create and implement Corporate Marketing Platform: Advertising, Public Relations, Website and Retail, designed to increase global consumption of lemons and introduce specialty lemons into 17 countries. Collaborate with CFO and VP/Controller to establish credit policies for export customers. Collaborate with Sales and Pack Director to formulate and establish a domestic and export annual budget, while maintaining accountability for P & L for sales functions.- Spearheaded all aspects of export sales in 17 countries and 25 ports, generating sales revenues of $18MM.- Led and managed the development of South American programs in Argentine and Chile, with an emphasis on customer demand and supply fulfillment to the United States, Canada, Japan, South Korea and Hong Kong; sold-in 100% of programs into South Korea and Hong Kong.- Cultivated client relationships with Wal-Mart, Loblaws, Chipotle, and Evolution Fresh/Starbucks to maintain current programs and create new programs with specialty varieties and received referral business.- Crafted a comprehensive strategy to become exclusive supplier of lemons to Chipotle, boosting program from 25% of their lemon business to 100%.- Created and executed marketing programs for export retail accounts (Loblaws, Aeon, Shinsegae Foods and Emart), boosting lemon sales of retail SKU for new packaging, the introduction of new sizes for retailer and a new consumer citrus tool.- Implement valid program benchmarks, such as weekly pricing into 17 countries, creating foodservice contracts and maintaining spot market prices.- Ensure rapid, efficient and economical delivery of products to clientele by acquiring new technologies. Show less

• Sales Manager

  • Jul 2007 - Nov 2010

  Partnered with Senior VP to research, explore and create new sustainable opportunities to stimulate market growth and increase bottom line. Utilized Sunkist Operations, Limoneira Plant, and Harvest Operations data to create and deliver weekly and monthly Sales/Marketing reports to Senior Management. Coordinated harvest and pack sales strategies with Harvest, Plant and Sales units. - Managed 100MM lbs. of lemons and increased sales revenue by $6MM within a mature category.Created short and long term sustainable sales goals according in keeping with mission and vision statements. - Mentored and managed employees, boosting morale and efficiency, ensuring all sales goals were met, encouraging personnel development and increasing talent retention.- Supervised global customer base of 100+ accounts.- Meticulously analyzed market conditions and quality assurance measures to define and implement venture strategies for the company’s upstream business, resulting in an acceleration in venture development. Show less



Sunkist Growers

• Food and Beverage Services
• 200 - 300 Employee

• Marketing Manager (2004-2007) | Seasonal Specialty Product Manager (1999-2004)

  • 1999 - 2007

  Promoted to positions of increased authority and responsibility. Instituted national and account-specific programs for core North American retailers. Oversaw creative direction and production of soft and hard sales with Promotional, PR, Packaging and Web assets. Effectively communicated strategic and tactical corporate objectives to North American sales offices and key stakeholders. Forecasted and controlled inventories for point-of-sales materials, display units, packages, and on-pack and in-pack items. - Championed innovative marketing strategy and execution, maintaining multiple project budgets totaling over $2MM, including trade show budget of $1MM. - Coordinated all components of trade shows with core 8 business units for North American, Far East, and European markets. - Led 250 sales representatives in 10 Western states, and established training course for new recruits, speeding profitability. Show less