Senior Media Planner

• Mar 2022 - Present

Digital Manager ( Contract)

• Nov 2021 - Feb 2022

Digital Manager

• Jul 2019 - Aug 2021

• Manage overall agency /client relationships for Godfreys, PETstock, Squarespace, DeBortoli, Britax, Amcal, Simply Energy, GMHBA, JB HI-FI Laz-y-boy by providing strategic digital advice while guiding teams towards the achievement of clients’ marketing objectives. • Develop effective digital strategies and work collaboratively with external stakeholders to execute digital strategies. • Proven knowledge of digital disciplines - audience identification and analysis, targeting, and online analytics. • Proactively develop and source digital solutions for client’s internal marketing challenges. • Maximise marketing outcome for each client’s objective through the agency’s operating model. • Offer strategic support and advice to Media Group Heads and planning staff particularly in the areas of Digital, Technology, and innovation. • Build strong, co-operative relationships with internal and external teams to ensure effective, customer centric campaigns are delivered. • Identified any untapped media opportunities to facilitate client’s marketing campaigns through constant digital and market knowledge development. • Pre-empted implications and was always looking to collaborate to find solutions for unforeseen situations.

Content Account Manager

• Feb 2019 - Apr 2019

• Assisted the agency in identifying business opportunities. • Worked closely with internal and external stakeholders to understand business needs and provided optimum solutions. • Ensured smooth production of campaigns – from briefing designers to editors, and overseeing budgets. • Managed client relationships and built strategic marketing plans based on client’s objectives and goals. • Assisted the agency in identifying business opportunities. • Worked closely with internal and external stakeholders to understand business needs and provided optimum solutions. • Ensured smooth production of campaigns – from briefing designers to editors, and overseeing budgets. • Managed client relationships and built strategic marketing plans based on client’s objectives and goals.

Media Investment Manager (Contract)

• Dec 2017 - Feb 2018

• Supported Dan Murphy’s marketing team by implementing media planning and buying as well as managing relationship with publishers from negotiation, implementation, planning and investment. • Mentored and coached the team of Executives and Analysis across all facets of their roles – such as the end-to-end process of campaign implementation, accuracy of media plans, invoicing and campaign analysis. • Nurtured strong working relationship across the board from media sales representative to internal/external stakeholders. • Acted as the lead for campaign planning and implementation, negotiations and post campaign reporting, with support of the team. • Collaborated closely with Media Investment Director to implement creative solutions from conception to completion, and also driving innovation in media campaigns.

Digital (Contract)

• Jul 2017 - Dec 2017

- Implement the buying and delivery of digital display campaigns for BMW. - Identify and promptly communicate potential risks to Digital Director in terms of client relationships, services, campaign performance etc. - Assist in the development of campaign proposals and recommendations. - Work with media partners to evaluate clients' media and advertising needs. - Communicate with media partners to ensure ultimate campaign delivery and performance. - Prepare media plan, reports and recommendations based on strategic direction provided. - Assist in maintaining budget control for campaigns.

Mobile Account Manager

• Feb 2016 - Apr 2017

- Built healthy and prosperous relationships with key agency teams. - Contributed to business initiatives that will ensure delivery against budgeted targets for sustaining and growing existing business. - Managed delivery of campaigns, projects to schedules and deadlines. - Maintained and built strong relationships with mobile partners. - Troubleshoot issues, and also enlisted assistance for agency teams in regards to technology, commercial and industry knowledge. - Proactively supply mobile solutions and recommendations for business.

Mobile Account Manager

• Feb 2016 - Mar 2017

- Directly manage key Agency accounts and long term client relationships. - Accountable for front line Client Service & Business development support. - Supporting the development of existing clients together with generating new Business within the agencies. - Proactive,day-to-day customer relationship management. - Responsible for the development of mobile media plan. - Accountable for onboarding, training and fulfillment of all mobile deployments. - Constantly monitor and improve customer satisfaction as it relates to the management, execution, implementation and fulfillment processes. - Educate clients on new opportunities by proactively identifying new solutions and mobile innovation opportunities.

Account Manager

• Jan 2014 - Feb 2016

- Execute media buys and accurate booking processes for large volume per-planned media schedules. - Coordinate advertising needs of clients to produce effective and cost-efficient advertising solutions cross a various range of media channels while coordinating advertising production and placement. - Ensure plans reflect the clients business, recruitment/ /functional objectives and are aligned to business specifications - Manage trading, tracking and also optimising campaigns efficiently. - Deliver accurate and high-volume buys on media while negotiating with publishers for incremental discounts and added value. - Deliver and supervise junior team members to monitor results and reports to clients within time frame. - Provide media recommendations based on ROI results for recruitment sourcing and campaign outcome. - Deliver accurate, relevant and timely advice and information on advertising opportunities and processes to relevant Government clients. - Provide campaign or ad booking changes, closing the loop with the client, recruitment agencies, eRecruitment providers and creative agencies. - Work closely with 3rd parties at a day to day level e.g. eRecruitment & Self-Setting Technology providers, Recruitment Agencies, CALD Specialists and Creative Agencies.

Retail Manager

• 2010 - 2015

My experience as a voluntary CFC (Carpets for Communities) Chapter President is to recruit more volunteers and to provide leadership to create a solid ground for steady operations and sustainable growth for the organisation. I volunteer in markets and festivals to sell our carpets, which has foster my relationship, communication skills and enhanced my ability to work with volunteers and to interact with different customers. I have developed my written and verbal communication skills in university through presentations, writing reports and completing my dissertation. Also, I regularly present on CFC in talks, events and to volunteers. I also assist in several marketing strategies for the Victorian chapter, to ensure that people know about our cause and our prominent product, our carpets.

Account Executive

• Oct 2012 - Feb 2014

- Worked as a Non- campaign specialist within the client service team performing media buying, booking and production activities across a range of clients including recruitment, functional and corporate clients. - Executed media buys and accurate processes for a large volume of fast-turn-around bookings and production jobs. - Incorporated client policies into planning processes e.g. Regional & CALD Media policies - Assisted with post campaign analysis and ROI measurement and sourcing for recruitment. - Assisted in updating media contacts and rates. - Provided campaign or ad booking changes, closing the loop with the client, recruitment agencies, eRecruitment providers and creative agencies. Also facilitating regular tracking and optimisation of approved and booked campaigns. - Ensured all proforma invoices are reviewed and finalised weekly with final spend not exceeding approved costs and agreed rates. - Assisted with monitoring results and reporting to clients within time frames. - Actioned media recommendations linked to ROI results for recruitment sourcing functional campaign purposes.

TV Account Coordinator

• Jun 2010 - Oct 2012

- Managed, maintained and serviced the Dentsu Media Group primarily Mitchells and Partners, Huckleberry, Media Kitchen and Vizeum Southern Cross Ten television business account. - Booked and coordinated large volumes of TV schedules with daily competing deadlines for various clients across the agencies, - The list of clients included The Good Guys, Red Rooster, Victorian Government, BMW, Chemist Warehouse, Industry Super Fund, Australian Super, Yakult, Simplot, Medibank and Australian Super. - My responsibilities with my previous role was to undertake various administrative support and dealing with clients directly to ensure that their marketing campaigns are delivered coherently to their branding and revenue needs. - I worked well with deadlines as my previous position required me to achieve a concise turnover for the client and this has generated my ability to prioritise and organise tasks to a high decree. -Furthermore, I was the point of central contact in liaising with internal and external stakeholders to ensure that the back end processing of the clients' marketing implementation are to ensure that all runs smoothly.