Experience

Verde Recruiting & Consulting, LLC

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Partner

  • 2015 - Present

  Created firm specializing in recruiting and consulting in the digital advertising industry, with specialties in desktop display, mobile and programmatic fields.



Tribal Fusion, a former Exponential division

• Technology, Information and Internet
• 1 - 100 Employee

• SVP / Head of Tribal Fusion

  • 2014 - 2014

  Head of Tribal Fusion, a global display advertising business unit under the Exponential Interactive umbrella. Developed strategic vision, executable plan and go-to-market strategy for Tribal Fusion brand. Rolled out new brand positioning, overhauled marketing and training materials and created a consistent sales process.Collaborated with Exponential leadership team and internal stakeholders to refine product suite around organizational revenue and profitability goals.



Exponential

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President, Market Strategy & Advertiser Delivery

  • 2013 - 2014

  Led major reorganization across US employees which decreased touchpoints from RFP to campaign launch by 33% and improved advertiser success rates.Redefined roles and responsibilities across teams including sales, account management & sales support functions.Developed Market Strategy team focused on client education of industry trends, resulting in over 50 meetings per year with key prospects and current partners.Overhauled hiring process and new hire training across sales, account management & advertiser delivery to improve level of talent and capabilities of client focused teams.

• Global Director, Advertiser Delivery

  • 2010 - 2013

  First hire in Baltimore, secured office space to serve as analytics hub for a nine-figure global digital advertising organization.Built team from ground up – envisioned team’s purpose and goals, defined roles, responsibilities and structure and recruited/hired each team member. Managed team of 10 employees including hiring, training and development focused on scaling business through usage of data, transparency and business rigor.Changed and elevated marketplace perception via reinvigorated vision, talent and culture.Created and led sales training programs focusing on industry knowledge, best practices, objection handling, programmatic buying/selling, optimization technology, data management and modeling, attribution and targeting.



Advertising.com, A Division of AOL Platforms

• Advertising Services
• 200 - 300 Employee

• Senior Manager, Business Analysis

  • 2007 - 2010

• Business Analyst

  • 2005 - 2007