Experience

Maryknoll Fathers and Brothers

• United States
• Religious Institutions
• 100 - 200 Employee

• Assistant Manager

  • Oct 2019 - Present

• Supervisor, Direct Marketing

  • May 2008 - Oct 2019

  • Manage day-to day operations of Direct Marketing fundraising program with annual revenue in excess of $18,000,000 annually. • Coordinate 10 major mission appeal housefile mailings including list selection based on P & L performance using RFM and ROI. • Supervise monthly sustainer program including converting members to sustainers, create monthly newsletter, and oversee annual mailing to convert sustainers to EFT. • Interview missioners and research material for inclusion in… Show more • Manage day-to day operations of Direct Marketing fundraising program with annual revenue in excess of $18,000,000 annually. • Coordinate 10 major mission appeal housefile mailings including list selection based on P & L performance using RFM and ROI. • Supervise monthly sustainer program including converting members to sustainers, create monthly newsletter, and oversee annual mailing to convert sustainers to EFT. • Interview missioners and research material for inclusion in donor-centric appeals. Work with creative team to position appeal. Evaluate copy, layout, traffic material and proofread to ensure error-free content in English and Spanish. Handle light copywriting tasks such as rewrites, specialty letters and web messaging. • Coordinate and supervise premium and non-premium donor acquisition mailings including list selection and analysis.



CK41

• Thailand
• Travel Arrangements
• 1 - 100 Employee

• VP. Product Development

  • 2006 - 2008

  • Develop and implement product ideas for start-up direct response television company. • Develop and implement product ideas for start-up direct response television company.



guideposts

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Marketing Research Specialist

  • 1976 - 2000

  • Held a variety of positions of increasing responsibility for inspiration magazine and book publishing company, ultimately responsible for planning and executing all phases of market research for book and fundraising divisions, including instrument and sample design, tabulation plans, data analysis using SPSS for Windows, reporting results and making recommendations • Held a variety of positions of increasing responsibility for inspiration magazine and book publishing company, ultimately responsible for planning and executing all phases of market research for book and fundraising divisions, including instrument and sample design, tabulation plans, data analysis using SPSS for Windows, reporting results and making recommendations