Experience

Undertone by Perion

• United States
• Advertising Services
• 100 - 200 Employee

• Sales Director, Retail

  • Jan 2023 - Present

  Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social. We bring the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social. We bring the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike.



Quotient Technology Inc.

• United States
• Software Development
• 700 & Above Employee

• Sales Director, Shopper Marketing

  • Jan 2018 - Jan 2023

  Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers and retailers, including… Show more Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Currently supporting Dollar General, one of the fastest growing retail chains with over 18,000 locations across the United States. Working directly with top Consumer Packaged Goods companies, leveraging a suite of digital solutions to deliver campaign objectives and efficiently drive growth across brands. Specializes in Digital Media, Influencer, Social, Programmatic Digital Out of Home, e-Commerce, while delivering value to the shopper and driving retailer preference through Digital Coupons. Show less Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers and retailers, including… Show more Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales. Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Currently supporting Dollar General, one of the fastest growing retail chains with over 18,000 locations across the United States. Working directly with top Consumer Packaged Goods companies, leveraging a suite of digital solutions to deliver campaign objectives and efficiently drive growth across brands. Specializes in Digital Media, Influencer, Social, Programmatic Digital Out of Home, e-Commerce, while delivering value to the shopper and driving retailer preference through Digital Coupons. Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Customer Marketing Manager - Walmart

  • Oct 2016 - Dec 2017

   Ensured alignment of the sales team, customer, and headquarters in investing in new shopper tools and procedures which produced conversion-based program results compared to previous measuring traffic while maintaining leverage insights and learning in collaboration with agency partners, shopper teams and brand teams  Collaborated with the Ecommerce Account Manager to ensure seamless shopper experience; omni-channel experience via social media, in store, or online  Maintained active… Show more  Ensured alignment of the sales team, customer, and headquarters in investing in new shopper tools and procedures which produced conversion-based program results compared to previous measuring traffic while maintaining leverage insights and learning in collaboration with agency partners, shopper teams and brand teams  Collaborated with the Ecommerce Account Manager to ensure seamless shopper experience; omni-channel experience via social media, in store, or online  Maintained active involvement in cross-functional partnership on sales, sales planning, supply chain, brand, field sales, and finance to guarantee efficient program plans and strategy, as well as proper communication and implementation

• Shopper Marketing - Walmart & Sam's

  • Oct 2014 - Dec 2016

   Ensured alignment of the sales team, customer, and headquarters in investing in new shopper tools and procedures which produced conversion-based program results compared to previous measuring traffic while maintaining leverage insights and learning in collaboration with agency partners, shopper teams and brand teams  Collaborated with the Ecommerce Account Manager to ensure seamless shopper experience; omni-channel experience via social media, in store, or online  Maintained active… Show more  Ensured alignment of the sales team, customer, and headquarters in investing in new shopper tools and procedures which produced conversion-based program results compared to previous measuring traffic while maintaining leverage insights and learning in collaboration with agency partners, shopper teams and brand teams  Collaborated with the Ecommerce Account Manager to ensure seamless shopper experience; omni-channel experience via social media, in store, or online  Maintained active involvement in cross-functional partnership on sales, sales planning, supply chain, brand, field sales, and finance to guarantee efficient program plans and strategy, as well as proper communication and implementation



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Shopper Marketing Manager, Sam's Team

  • Feb 2014 - Oct 2014

   Held Responsibility in managing Sam’s Club and Samsclub.com; developing and initiating shopper strategies within the categories of morning foods, snacks, frozen, and pharmacy sections in alignment with business needs and client feedback  Exemplified expertise in utilizing cutting-edge technology for client engagement  Communicated with the headquarters in leveraging national platforms aligned to the club needs and objectives

• Brand Growth Manager - Walmart

  • Jul 2012 - Jan 2014

   Expertly managed the Walmart frozen breakfast and veggie section  Maintained the involvement of various teams such as Brand team, Shopper Marketing, Category Management, Supply Chain, Planning, and Finance by conducting monthly briefings

• Manager of Sales Planning

  • Sep 2011 - Jul 2012

   Formulated strategies with cross functional team which included innovation marketing, Brand Team, launch project managers, logistics innovation managers, category management, promotions, finance, field sales and customer investment strategy to develop techniques and guarantee optimal commercialization plans were deployed to the field  Functioned as Ready-to-Eat Cereal Innovation Project Team member delivering effective sales perspective while discussing issues for formulation of sound… Show more  Formulated strategies with cross functional team which included innovation marketing, Brand Team, launch project managers, logistics innovation managers, category management, promotions, finance, field sales and customer investment strategy to develop techniques and guarantee optimal commercialization plans were deployed to the field  Functioned as Ready-to-Eat Cereal Innovation Project Team member delivering effective sales perspective while discussing issues for formulation of sound solutions

• Sales Strategy Associate

  • Feb 2010 - Sep 2011

   Drove efforts in directing innovation, adult, kid, and ingredient brands  Supported senior managers of sales planning in deploying strong Innovation and adult commercialization plans for the Sales Team  Ensured efficient plan for on-time field availability in collaboration with brand marketing, promotions, launch program managers, and logistics innovation managers  Effectively handled sales sample process for all Morning Foods while coordinating food and packaging with launch… Show more  Drove efforts in directing innovation, adult, kid, and ingredient brands  Supported senior managers of sales planning in deploying strong Innovation and adult commercialization plans for the Sales Team  Ensured efficient plan for on-time field availability in collaboration with brand marketing, promotions, launch program managers, and logistics innovation managers  Effectively handled sales sample process for all Morning Foods while coordinating food and packaging with launch program managers, food technicians, art agency, and printer delivering exact samples to Sales and Deployment Team simultaneously

• Retail Sales

  • Jan 2008 - Feb 2010

   Directed major accounts, such as Kroger, SuperValu, Walmart, Meijer and Food Lion while managing 84 stores and 4 divisional managers  Effectively collaborated with cross-divisional counterparts incorporating various Kellogg’s products which created win-win situations for several areas in the organization



Warnaco - Chaps Ralph Lauren

• Account Executive

  • Aug 2005 - Aug 2007

  Business to business sales experience included such department stores as Stage Stores, Peebles and Fred Meyer. Specialty Store territory included Midwest and Northeast. • Managed $5.7 million dollar department store business; utilizing knowledge of products and account histories to create cohesive in-store set ups. Increased sales by 5.4% through August ‘07. • Ensured accuracy of financial plans in a changing retail environment which revealed emerging trends through frequent touch-base… Show more Business to business sales experience included such department stores as Stage Stores, Peebles and Fred Meyer. Specialty Store territory included Midwest and Northeast. • Managed $5.7 million dollar department store business; utilizing knowledge of products and account histories to create cohesive in-store set ups. Increased sales by 5.4% through August ‘07. • Ensured accuracy of financial plans in a changing retail environment which revealed emerging trends through frequent touch-base calls with Buyers and Analysts resulting in additional orders being generated. • Developed quarterly customer specific strategies for flowing new product through while marking old product down; assuring Retailers achieved blended margin requirements. Communicated strategies to field team assuring fast and accurate execution in stores. • Revitalized shrinking Midwest and Northeast Specialty accounts by establishing relationships, actively listening, asking questions to determine accounts needs and establishing common goals. Grew Specialty account base by 163% in 2005.

• Regional Merchandise Manager

  • Oct 2000 - Aug 2005

  Territory included Midwest, Southwest and West; covering Macy’s, Dillard’s Midwest/West, Stage Stores, Famous Barr, Foley’s, Robinson’s May, Meier & Frank, Gottschalk’s, Carson’s, Proffitt’s. • Retail sales leadership experience. Managed up to ten Merchandise Coordinators; maintained an 83% employee retention rate over a 5 year period through on-going training and continued goal setting reviews and exercises. • At the time of promotion to Account Executive, region generated $26.3 million… Show more Territory included Midwest, Southwest and West; covering Macy’s, Dillard’s Midwest/West, Stage Stores, Famous Barr, Foley’s, Robinson’s May, Meier & Frank, Gottschalk’s, Carson’s, Proffitt’s. • Retail sales leadership experience. Managed up to ten Merchandise Coordinators; maintained an 83% employee retention rate over a 5 year period through on-going training and continued goal setting reviews and exercises. • At the time of promotion to Account Executive, region generated $26.3 million dollars at retail, was 5.9% ahead of sales plan and 3.5% under operating budget.

• Merchandise Coordinator

  • Aug 1997 - Sep 2000

  Nashville territory included Middle and Eastern Tennessee/North Alabama Castner Knott’s, Proffitt’s, Belk, Parisian and Mc Rae’s. St. Louis territory included Missouri and Southern Illinois Famous Barr, Dillard’s and Bergner’s. Primary responsibility was to increase sales and profitability within stores. • Secured premium locations, additional space, visual presence and additional goods for under stocked stores by maintaining account specific binders complete with floor maps, adjacencies… Show more Nashville territory included Middle and Eastern Tennessee/North Alabama Castner Knott’s, Proffitt’s, Belk, Parisian and Mc Rae’s. St. Louis territory included Missouri and Southern Illinois Famous Barr, Dillard’s and Bergner’s. Primary responsibility was to increase sales and profitability within stores. • Secured premium locations, additional space, visual presence and additional goods for under stocked stores by maintaining account specific binders complete with floor maps, adjacencies, square footage, fixture/visual logs, current store photos and extensive dollars per square foot analysis. • Found creative and costs effective ways to motivate and educate stores. Partnered with Chaps, Buying Office and Stores to achieve sales increases through seminars, continued on-floor training, special events and contests.