Experience

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  Goodwin House Incorporated

  • Alexandria, VA

  • Corporate Director of Sales

    • Aug 2019 - Present
    • Alexandria, VA

    Responsible for occupancy in Goodwin House Inc.’s portfolio of residential communities while supporting the organization’s mission in honoring and uplifting the lives of seniors. Specific responsibilities include: development and execution of overall sales strategy; establishing and reporting sales KPIs, cultivate a skilled sales and move-in coordination team to support an enterprise-wide sales strategy; serve as principal sales contact with residential community operations executives; design and direct the lead and sales cultivation program.

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  Love & Company

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Vice President, Sales Services

    • Oct 2014 - Aug 2019

    Responsible for management of the sales consulting business for the firm• Hire and retain top sales specialists• Participate in the development, implementation and evaluation of marketing and sales programs for clients, in close collaboration with marketing and creative teams• Participate in the firm’s new business development efforts for prospective sales consulting clients• Participate in client sales assessments and complete comprehensive reports • Evaluate ongoing program results for all clients with sales services, identifying challenges to overcome and opportunities to improve results• Participate in development of detailed marketing budgets for both “blue sky” and established communitiesLove & Company has worked hard to step outside the boundaries of a typical senior living marketing firm or ad agency. From the beginning, we realized that to create and manage truly effective marketing, advertising and sales programs requires stepping into our clients’ shoes, and understanding what they really need. Building this kind of relationship goes beyond winning awards and collecting industry kudos: it builds brands and furnishes clients with the fuel that enables real growth. As a leader in the senior living marketing field, Love & Company has helped more than 100 retirement communities reboot their brand and rebuild census. Today, a client may select us for help with Marketing Analysis & Planning, Creative Brand Positioning, Sales Training & Management or for help with Public Relations, Integrated Media and Digital Media. We really shine by achieving both lasting relationships and verifiable, real-world results. If you would like to explore having us become your senior marketing and sales partner, please check out our website at www.LoveAndCompany.com or email us at [email protected].

  • Senior Living Sales & Marketing Specialist

    • Sep 2012 - Oct 2014

    Provided sales training, coaching, and motivation to a variety of senior living clients, both not-for-profit CCRCs and for-profit communities. Quickly diagnosed issues contributing to occupancy challenges and worked closely with the client to correct them. • Acted as liaison between client leadership and Love & Company marketing and creative teams• Tracked, measured, and analyzed metrics to evaluate effectiveness of sales and marketing tactics • Advanced knowledge of the use of CRMs in the sales processLove & Company has worked hard to step outside the boundaries of a typical senior living marketing firm or ad agency. From the beginning, we realized that to create and manage truly effective marketing, advertising and sales programs requires stepping into our clients’ shoes, and understanding what they really need. Building this kind of relationship goes beyond winning awards and collecting industry kudos: it builds brands and furnishes clients with the fuel that enables real growth. As a leader in the senior living marketing field, Love & Company has helped more than 100 retirement communities reboot their brand and rebuild census. Today, a client may select us for help with Marketing Analysis & Planning, Creative Brand Positioning, Sales Training & Management or for help with Public Relations, Integrated Media and Digital Media. We really shine by achieving both lasting relationships and verifiable, real-world results. If you would like to explore having us become your senior marketing and sales partner, please check out our website at www.LoveAndCompany.com or email us at [email protected].

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  The Loomis Communities

  • South Hadley, MA

  • Director of Sales and Marketing

    • 2001 - Sep 2013
    • South Hadley, MA

    Senior Management position responsible for planning and directing all marketing and sales activities for the organization and its 4 continuing care retirement communities (CCRCs). Participated in strategic planning and all major decisions, and presented regularly at Board of Directors meetings. Supervised a direct staff of 5 marketing and sales professionals; controlled a $940K+ department budget. Member of 4-person senior leadership team.

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  IBM Corporation

  • Hartford, CT

  • Account Marketing Representative

    • Jan 1984 - Jan 1992
    • Hartford, CT

    Marketed entire line of hardware and software products to large customers such as The Travelers Insurance.