Experience

SAB Consulting

• Business Consulting and Services
• 1 - 100 Employee

• Occupancy Growth Consultant

  • Feb 2023 - Present

  Back to my roots of providing leadership in Senior Living Sales to grow occupancy and increase bottom line. Back to my roots of providing leadership in Senior Living Sales to grow occupancy and increase bottom line.


Life Care Services
• United States
• Hospitals and Health Care
• 400 - 500 Employee
• Regional Sales Marketing Manager

  • Jan 2017 - Feb 2023


Santa Fe Senior Living

• Mexico
• Individual and Family Services
• 1 - 100 Employee

• Sales Specialist

  • Apr 2016 - Aug 2016

  Independent Living Sales at Life Plan/Care Community Independent Living Sales at Life Plan/Care Community

• Interim Marketing Director

  • Oct 2015 - Apr 2016

  Increasing census in AL/MC community Increasing census in AL/MC community



Brookdale

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Director

  • Jun 2014 - Aug 2015

  As a selling director at this Life Care community, I was responsible for achieving budgeted IL sales goals for 424 units and managing a staff of six. Recognized for exceeding budgeted sales goals. As a selling director at this Life Care community, I was responsible for achieving budgeted IL sales goals for 424 units and managing a staff of six. Recognized for exceeding budgeted sales goals.



Harmony Senior Services

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Regional Sales & Marketing Director, Interim

  • Mar 2013 - Mar 2014

  Increased Occupancy by 27% in existing IL community. Conducted site surveys for new locations. Developed Marketing plans & time lines for expansion efforts.Responsible for overseeing Sales & Marketing efforts at six senior living communities across the state of Virginia. A combine 764 units offering; Independent Living, Assisted Living and Memory Care. Harmony Senior Services is based in Roanoke, VA. Increased Occupancy by 27% in existing IL community. Conducted site surveys for new locations. Developed Marketing plans & time lines for expansion efforts.Responsible for overseeing Sales & Marketing efforts at six senior living communities across the state of Virginia. A combine 764 units offering; Independent Living, Assisted Living and Memory Care. Harmony Senior Services is based in Roanoke, VA.

• Interim Marketing Director/ LCS

  • Oct 2012 - Nov 2012

  Trained and led sales team to exceed sales goals. Implemented best practices for streamlining sales process. Trained and led sales team to exceed sales goals. Implemented best practices for streamlining sales process.



East Ridge Retirement Village

• Residency Counselor/Marketing Associate

  • Feb 2011 - Aug 2012

  Began as AL admissions/sales. Increased occupancy from 67% to 100% with wait list in 6 months. Conducted outreach, public relations and networking efforts, founded local Coalition on Aging chapter. Promoted to IL Life Care sales. Met or exceeded IL sales goals of 3/month. Began as AL admissions/sales. Increased occupancy from 67% to 100% with wait list in 6 months. Conducted outreach, public relations and networking efforts, founded local Coalition on Aging chapter. Promoted to IL Life Care sales. Met or exceeded IL sales goals of 3/month.



Triad Senior Living

• United States
• Hospitals and Health Care

• Marketing Director

  • Nov 2008 - Nov 2010

  Coordinated marketing and sales of rental Independent and Assisted Living units. Conducted outreach efforts through public relations, advertising and events. Trained and managed two sales associates. Administered marketing budget and Lead Data Base. Developed and wrote monthly column on senior issues. Coordinated marketing and sales of rental Independent and Assisted Living units. Conducted outreach efforts through public relations, advertising and events. Trained and managed two sales associates. Administered marketing budget and Lead Data Base. Developed and wrote monthly column on senior issues.



Birch Bay Village

• United States
• Accounting
• 1 - 100 Employee

• Marketing Director

  • Jul 2003 - Feb 2008

  During my tenure at Birch Bay Retirement Community I gained valuable experience only a start-up development can offer. From defining and establishing policies and procedures, to managing building construction and subcontractors, I have hands on knowledge. As a department Director, I was responsible for creating, then maintaining occupancy that produced new building sales of 4 Million, and average monthly rents (both independent and assisted living) of $4500, at an average closing ratio of 18%. Using my cost per acquisition model, I established a more effective use of the annual advertising budget. Working closing with the Director of Nursing Services I developed a more accurate ADL reporting process resulting in a monthly revenue increase of over $12,000. I also launched a new web-site and search engine marketing campaign resulting in new visit traffic of 85.80% and over 4.70 pages per visit thereby increasing revenue and occupancy by 100% in individual cottages with a waiting list for independent apartments. Show less