Sr. Hematology Marketing Manager

• Mar 2021 - Present

Consultant; Marketing and Commercialization

• 2016 - Mar 2021

PlenSat is a medical device company that has developed a new approach to obesity control - Digestible Balloon Therapy - which the Company believes will provide the benefits of bariatric surgery (stomach stapling, stomach banding, gastric bypass and gastric balloon insertion) without invasive procedures. This new device will potentially provide ease of use and reversibility to the increasingly popular invasive approaches, including endoscopic procedures. These invasive procedures have demonstrated the ability to control excessive food consumption leading to life style changes and sustainable weight reduction in numerous studies. -European Business Planning -Competitive Analysis -Leapfunder documentation Show less

Marketing Manager - Immunoassay

• 2018 - 2019

A Danaher Corporation that develops, manufactures, and markets products to automate and innovate complex biomedical testing. Managed the $200M Immunoassay portfolio of 54 assays for the United States and Canada. • Developed and disseminated scientific, technical, and financial evidence in support of Beckman Coulter’s value proposition to laboratory customers. • Developed and executed Regional Introduction Plan for high-sensitivity Troponin I (hsTnI) to the United States and Canada. • Collaborated with the Integrated Marketing Communications team to create and execute the communication campaign to promote and drive hsTnI sales. • Partnered with the sales team to identify collaborative opportunities with Laboratory, ED and Cardiology stakeholders. • Collaborated with Clinical and Scientific Affairs, and Health Economics and Reimbursement teams to build educational and competitive tools for marketing campaigns and individual selling opportunities. Show less

Product Marketing Manager

• 2009 - 2016

Managed the standalone Hematology product portfolio for the United States, Canada and Latin America markets. Marketing lead on three cross-functional launch teams. Provided in-depth market, industry,competitive analysis and positioning for the sales force. Direct and distributor sales training with regard to Sysmex and the competition. Collaboration with Distribution partners (LABSCO, McKesson, Medline and Henry Schein), to set product, positioning and customer segment strategy. Managed the standalone Hematology product portfolio for the United States, Canada and Latin America markets. Marketing lead on three cross-functional launch teams. Provided in-depth market, industry,competitive analysis and positioning for the sales force. Direct and distributor sales training with regard to Sysmex and the competition. Collaboration with Distribution partners (LABSCO, McKesson, Medline and Henry Schein), to set product, positioning and customer segment strategy.

Market Manager

• 2006 - 2008

Global Market Manager for the Virology product line to include the HIV-1 and HCV assays. Developed, implemented, and managed the Product Lifecycle Plans for the business segment. Initiated, developed and maintained relationships with customers and industry thought leaders including laboratory, physician, government and non-governmental organization stakeholders. Leadership in New Product Core Teams in close collaboration with Project Leaders and Project Management Organization. Collaboration with Sales Management to provide creative sales and marketing programs supporting direct and distributor sales for budget achievement. Show less

Technical Marketing Manager

• 2003 - 2006

Responsible for the WW strategic and tactical marketing programs for manual and automated specialty immunoassays. Managed all phases of the product lifecycle, from inception to retirement. Strategic portfolio managemnt, market research, product design specifications, clinical studies management, promotion, field sales suppor, product training, competitive analysis & defense, market development activities and product line financial management. Worked cross-functionally with R&D, Manufacturing, QA, RA, Sales and Finance Show less

Immunochemistry Marketing

• 1997 - 2002

Responsible for the management of the day-to-day $230M Immunoassay business. Development, implementation, and evaluation of marketing plans and programs. Trend analysis, forecasting and pricing. Analyze and control expenses and product profitability. Initiate the development and implementation of any necessary changes in strategy. Ensure product development activities yield product launches that instill customer loyalty. Plan, organize, develop and control the implementation and evaluation of Long Range plans for new and existing business lines. Sales & Technical Representative training and education with regard to Bayer and the competition. Show less

Territory Sales Manager

• 1995 - 1997

Sanofi Diagnostics Pasteur Total Management of Sales Territory; from Customer Satisfaction to achieving the assigned sales goals and meeting profit objectives of teh territory, as it related to the Region and Company. Accountable for establishing, maintaining and expanding the market of major instrument systems. Sanofi Diagnostics Pasteur Total Management of Sales Territory; from Customer Satisfaction to achieving the assigned sales goals and meeting profit objectives of teh territory, as it related to the Region and Company. Accountable for establishing, maintaining and expanding the market of major instrument systems.

Biomedical Sales Representative/Consultant

• 1993 - 1995

Responsible for selling products and services to large hospital and regional reference laboratories. Total account management to include product detailing, sampling, research, conversion, problem resolution, pricing, credit compliance management, and achievement of sales and gross profit plan in order to maximize penetration, build market share, and increase profitability.Conversion and compliance of product lines pertaining to Corporate Accounts-Columbia/HCA. Coordinated plans and strategies within the Columbia/HCA accounts. Show less

Sales Representative

• 1991 - 1993

Responsible for selling products and services, focusing on Small Hospitals, Physician Offices, Surgery Centers, and Long-Term Care facilities. Total account management to include product detailing, sampling, research, conversions, problem resolution, pricing, credit compliance management, and achievement of sales and gross profit plan in order to maximize penetration, build market share, and increase profitability

Medical Technologist; Night and Weekend Supervisor

• 1988 - 1991

Managed workflow, reporting of patient test results and documentation. Conducted general laboratory testing, QC and instrument maintainance. Managed workflow, reporting of patient test results and documentation. Conducted general laboratory testing, QC and instrument maintainance.

Graduate Research and Teaching Assistant

• 1988 - 1990

Performed market research, including input and output analysis on products and services in the Peoria, IL area. Introduction to Economics Instructor Athletic Department Economics Tutor Performed market research, including input and output analysis on products and services in the Peoria, IL area. Introduction to Economics Instructor Athletic Department Economics Tutor

Medical Technologist

• Aug 1979 - Jan 1988

Conducted general laboratory testing. Conducted and documented proficiency and QC testing. Didactic instruction and bench teaching in Blood Bank and Hematology. Conducted general laboratory testing. Conducted and documented proficiency and QC testing. Didactic instruction and bench teaching in Blood Bank and Hematology.