Susan Barber Dip CAM PR
PR & Communications Consultant at Freelance Projects- Claim this Profile
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Bio
Wendy Jones CCXP
Susan is an extremely competent PR & Communications expert. Having worked with her throughout numerous brand and proposition changes her attention to detail and delivery were second to none. In my capacity as Customer Relations Manager we worked extremely closely on customer outcomes and it was so refreshing to work with someone who was intent on getting things right for the customer as well as striking the balance of clear, decisive messaging for the business. I would highly recommend Susan to any organisation as she will be a valuable asset, especially through change programmes where the a dedicated support of the PR team is of most importance and where an objective and safe pair of hands is needed.
LinkedIn User
I have worked with Susan within the global travel, hotel and loyalty industries for a number of years; she is a tenacious PR and marketing professional who is always quick to understand clients' business needs and develop clear and actionable strategies and plans to meet sales and revenue targets. Clients love working with her. As do I. Susan is always positive, enthusiastic; is calm under pressure and overall great fun to work with! I have no hesitation in recommending Susan for any business. She is a true asset.
Wendy Jones CCXP
Susan is an extremely competent PR & Communications expert. Having worked with her throughout numerous brand and proposition changes her attention to detail and delivery were second to none. In my capacity as Customer Relations Manager we worked extremely closely on customer outcomes and it was so refreshing to work with someone who was intent on getting things right for the customer as well as striking the balance of clear, decisive messaging for the business. I would highly recommend Susan to any organisation as she will be a valuable asset, especially through change programmes where the a dedicated support of the PR team is of most importance and where an objective and safe pair of hands is needed.
LinkedIn User
I have worked with Susan within the global travel, hotel and loyalty industries for a number of years; she is a tenacious PR and marketing professional who is always quick to understand clients' business needs and develop clear and actionable strategies and plans to meet sales and revenue targets. Clients love working with her. As do I. Susan is always positive, enthusiastic; is calm under pressure and overall great fun to work with! I have no hesitation in recommending Susan for any business. She is a true asset.
Wendy Jones CCXP
Susan is an extremely competent PR & Communications expert. Having worked with her throughout numerous brand and proposition changes her attention to detail and delivery were second to none. In my capacity as Customer Relations Manager we worked extremely closely on customer outcomes and it was so refreshing to work with someone who was intent on getting things right for the customer as well as striking the balance of clear, decisive messaging for the business. I would highly recommend Susan to any organisation as she will be a valuable asset, especially through change programmes where the a dedicated support of the PR team is of most importance and where an objective and safe pair of hands is needed.
LinkedIn User
I have worked with Susan within the global travel, hotel and loyalty industries for a number of years; she is a tenacious PR and marketing professional who is always quick to understand clients' business needs and develop clear and actionable strategies and plans to meet sales and revenue targets. Clients love working with her. As do I. Susan is always positive, enthusiastic; is calm under pressure and overall great fun to work with! I have no hesitation in recommending Susan for any business. She is a true asset.
Wendy Jones CCXP
Susan is an extremely competent PR & Communications expert. Having worked with her throughout numerous brand and proposition changes her attention to detail and delivery were second to none. In my capacity as Customer Relations Manager we worked extremely closely on customer outcomes and it was so refreshing to work with someone who was intent on getting things right for the customer as well as striking the balance of clear, decisive messaging for the business. I would highly recommend Susan to any organisation as she will be a valuable asset, especially through change programmes where the a dedicated support of the PR team is of most importance and where an objective and safe pair of hands is needed.
LinkedIn User
I have worked with Susan within the global travel, hotel and loyalty industries for a number of years; she is a tenacious PR and marketing professional who is always quick to understand clients' business needs and develop clear and actionable strategies and plans to meet sales and revenue targets. Clients love working with her. As do I. Susan is always positive, enthusiastic; is calm under pressure and overall great fun to work with! I have no hesitation in recommending Susan for any business. She is a true asset.
Experience
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Freelance Projects
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United Kingdom
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Advertising Services
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PR & Communications Consultant
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2014 - Present
Sample of Clients:-Jasmine Birtles www.jasminebirtles.comJasmine's a TV personality, personal finance & money expert, journalist, influencer and founder of popular consumer money site MoneyMagpie.com. She's also a corporate speaker; broadcaster and media commentator on all things money & finance as well as 'Luxury for Less Travel', Property, FinTech and cryptocurrencies.As Jasmine's PR agent I secure PR exposure opportunities for Jasmine’s brand and MoneyMagpie.com; on TV, radio, digital and print channels; write content for Jasmine’s web site, her social channels and podcast series ‘How to be a Money Magpie’; as well as collaborating on PR campaigns for brand partnerships.Revoco Healthcare www.revocohealthcare.comExecuting stakeholder outreach, developing marketing collaterals and setting up key meetings and collaborations with leading psychiatrists, psychologists and clinics world-wide; for this specialist healthcare company that helps people with addictions, mental health and eating disorders.
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PR & Communications Consultant
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Nov 2014 - Present
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Avios - Leaders in Travel Rewards
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United Kingdom
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Leisure, Travel & Tourism
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Global Head Corporate & Consumer Relations
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2006 - 2014
Overall responsibility for global corporate and consumer PR and communications for the travel reward currency Avios. Overseeing all PR for the company, including a proactive and reactive press office function; social media campaigns; led the planning and strategic development of PR communications for the business, including through significant periods of change. Achievements include:-• Leading the global PR launch of Avios, incorporating the re-branding of the Airmiles programme in the UK and the global introduction of the single currency Avios• Development of the PR strategy for a corporate brand re-positioning generating widespread national and international media exposure• Working with global creative and agency teams to consistently develop engaging content for digital, social and traditional PR channels• Developed positive and collaborative relationships with multiple partner and stakeholder PR teams including British Airways, Iberia, Meridiana, Flybe, Vueling, Visa, JP Morgan Chase, HSBC, American Express, Lloyds Bank, TSB, Tesco, Avis, Eurostar, Hilton International Hotels, Hyatt Hotels & Resorts • In-house teams and PR/ communications agency management in the UK, Europe, Russia, North America, South Africa and Asia• Organised press conferences, travel, personal finance blogger and influencer trips; speech writing, media training, sponsorship amplification and award entries• Launched the British Airways co-brand credit card with Chase Card Services in North America (NYC); The British Airways Visa Signature Card'; PR achieved included TV segments, press and social media in key U.S. target outlets.
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Self Employed
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2002 - 2006
Clients and campaigns included:- • Royal Academy of Arts (RA), Piccadilly, London. Implemented PR campaigns driving UK media exposure for the annual Summer Exhibition and Charles Saatchi's show for U.S. artists; co-organised BBC TV film crew for RA's TV documentary • Organised a UK and global PR campaign for British artist Adam Ball's exhibition sponsored by Investec, held at Soho Square and private art gallery in Mayfair, London • The United Nations; delivered PR campaign for World Environment Conference held in London• The Mayor of London's Creative Industries. Successfully launched the PR and marketing for the Mayor's ‘Creative London’ initiative; a £20 million investment in London’s creative industries. As part of the campaign, co-organised launch event for 400 stakeholders at Bloomberg London including fashion designers, musicians, film directors and celebrities
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International Head of PR
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2000 - 2002
Board Director at the eCommerce platform trading art and antiques. Launched first ever Live Online Auctions with ebay working in collaboration with ebay's California HQ team. Managed investor relations agency in London and PR agency in New York City. Board Director at the eCommerce platform trading art and antiques. Launched first ever Live Online Auctions with ebay working in collaboration with ebay's California HQ team. Managed investor relations agency in London and PR agency in New York City.
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The Natural History Museum
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United Kingdom
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Museums, Historical Sites, and Zoos
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Head of Media Relations & Deputy Head of PR
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1994 - 2000
Managed busy media team of seven; promoting this world-leading visitor attraction and scientific research centre with over 300 leading scientists and researchers in the fields of Botany, Entomology, Mineralogy, Palaentology and Zoology. Led the team to win PR Week’s ‘In-House PR Department of the Year’ Gold Award. Platform speaker for 'PR Week’s Best Practice' conference, London to an audience of 250 PR professionals. Managed busy media team of seven; promoting this world-leading visitor attraction and scientific research centre with over 300 leading scientists and researchers in the fields of Botany, Entomology, Mineralogy, Palaentology and Zoology. Led the team to win PR Week’s ‘In-House PR Department of the Year’ Gold Award. Platform speaker for 'PR Week’s Best Practice' conference, London to an audience of 250 PR professionals.
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Head of Marketing and Public Relations
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1990 - 1994
Promoted from Assistant Press Officer to Head of Marketing and PR over four years; achieving success by increasing PR exposure and in turn significant levels of visitor numbers.Awarded by the Chairman of Trustees Admiral of the Fleet The Lord Lewin KG, GCB, LVO, DSC the Callender* Award for 'Outstanding Achievement'. *Sir Geoffrey Callender (1875-1946) was the first Director of the National Maritime Museum. Promoted from Assistant Press Officer to Head of Marketing and PR over four years; achieving success by increasing PR exposure and in turn significant levels of visitor numbers.Awarded by the Chairman of Trustees Admiral of the Fleet The Lord Lewin KG, GCB, LVO, DSC the Callender* Award for 'Outstanding Achievement'. *Sir Geoffrey Callender (1875-1946) was the first Director of the National Maritime Museum.
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Education
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University of the Arts London
Communications, Advertising and Marketing CAM Diploma
Community
