Experience

Brandetize

• United States
• Advertising Services
• 1 - 100 Employee

• Data Analyst

  • Aug 2018 - Jun 2019

  As head of the data resource department, I track and analyze all marketing channel data and collaborate with affiliate, social media, paid advertising, SEO, podcast, and email departments to create actionable insights. * I have reduced overall reporting time by at least 58% through automation and dashboarding. *Two of the best performing special offers in our company's history were guided by insights from my custom, funnel-monitoring system. * I use Excel, Google Sheets… Show more As head of the data resource department, I track and analyze all marketing channel data and collaborate with affiliate, social media, paid advertising, SEO, podcast, and email departments to create actionable insights. * I have reduced overall reporting time by at least 58% through automation and dashboarding. *Two of the best performing special offers in our company's history were guided by insights from my custom, funnel-monitoring system. * I use Excel, Google Sheets, basic SQL, Google Analytics, Google Data Studio, SEMRush, the major social media platforms, and third-party tools to extract, manipulate, analyze, and visualize marketing data.

• Conversion Rate Optimization Specialist

  • Apr 2018 - Aug 2018

  San Diego, California Assisted the CRO team lead in evaluating web page quality and positioning within the customer journey. From there, we set up A/B tests on poorly converting pages to discover higher grossing alternatives. In order to gain insight and inspiration, I conducted competitive analysis and suggested pricing, offer positioning, copy, functionality, and design changes to web pages based on my findings.



DataLake Nonprofit Research

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Data Analyst

  • Jun 2011 - Jun 2018

  Greater San Diego Area In addition to providing marketing services, I entered, analyzed, reviewed, managed and presented nonprofit data at DataLake. My clients included think tanks, universities, and large nonprofit organizations. My insights helped those organizations assess the needs of their community and strategize their outreach and services for optimal effect and reach. I worked primarily with Excel, with ongoing training in Access and MySQL.

• Digital Marketing Specialist

  • Jan 2018 - Apr 2018

  Greater San Diego Area I promoted the exceptional data research services of my colleagues at DataLake to nonprofits, research centers, think tanks, and digital services like Guidestar and Giving USA. I managed and designed new digital content at DataLake.net and drew on our company's decades of collective data experience to pair our research with the most impactful nonprofit data platforms. I used HTML, Wordpress, Excel and third-party data tools in my role. What I loved most about DataLake is that I not… Show more I promoted the exceptional data research services of my colleagues at DataLake to nonprofits, research centers, think tanks, and digital services like Guidestar and Giving USA. I managed and designed new digital content at DataLake.net and drew on our company's decades of collective data experience to pair our research with the most impactful nonprofit data platforms. I used HTML, Wordpress, Excel and third-party data tools in my role. What I loved most about DataLake is that I not only taught others about the economic impact of nonprofits, but I was also mentored and supported as a data professional. Check out what we do at www.datalake.net and DataLake’s LinkedIn page as well as that of our founder, Jon Durnford.



University of San Diego - Knauss School of Business

• United States
• Higher Education
• 1 - 100 Employee

• Teaching Assistant in Economics

  • Jan 2016 - Sep 2017

  San Diego, California Sponsored by the USD School of Business, I taught macro- and microeconomics to undergraduate students as a supplement to their classroom instruction, holding regular office hours. Personalized tutoring, organizing exam study groups and guides, and in-depth exploration of the principles of economics were just a few of my favorite responsibilities. I love teaching economics, so I frequently made myself available to students on my own time to ensure that they had all of the tools needed to succeed.



Historic Tours of America

• Travel Arrangements
• 100 - 200 Employee

• Tour Guide

  • May 2015 - Aug 2016

  Greater San Diego Area As a SEAL (Sea and Land Adventure) guide, I wove together great customer service, historically accurate content, recommendations, and so much more into an interactive tour through San Diego that was like none other. I received a 94% on a random, comprehensive mid-season tour guide evaluation as well as many comment cards from satisfied customers, expressing their appreciation to our company for my enthusiastic service.



AmeriCorps

• Government Administration
• 700 & Above Employee

• Assistant Coordinator for Volunteers

  • Oct 2014 - Aug 2015

  Greater San Diego Area The incredible opportunities of my AmeriCorps experience: *Recruited, interviewed, screened, trained and managed volunteers in The Salvation Army Sierra del Mar division *Initiated and developed community programming at various Salvation Army Corps Community Centers *Reformed division-wide volunteer policies and procedures *Executed administrative support for divisional volunteer department headquarters



University of Southern California

• United States
• Higher Education
• 700 & Above Employee

• Data Analyst

  • May 2012 - Sep 2013