Experience

Elevate Now

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Founder & CEO

  • Dec 2022 - Present

  Elevate Now is a full stack medical weight loss company. Building the business grounds up right from digital to offline spaces across the country. Hit me up if this is of interest. Elevate Now is a full stack medical weight loss company. Building the business grounds up right from digital to offline spaces across the country. Hit me up if this is of interest.



DaoLens (Now Crunch)

• India
• Internet Publishing
• 1 - 100 Employee

• Angel Investor

  • Apr 2022 - Present

  currently invested in daolens currently invested in daolens



Dukaan®

• India
• Software Development
• 100 - 200 Employee

• VP, Business

  • Oct 2021 - Dec 2022

  Building revenue streams for Dukaan as a product driven business leader. ▪ Responsible for developing (product/program owner), launching and scaling last mile logistics as a service for the seller ecosystem (Gross revenue stream INR 5 million per month). ▪ Responsible for the core subscription revenue PnL (INR 2 million per month) ▪ worked out payment and subscription partnerships ▪ Piloted multiple initiatives such as lending and social commerce. Building revenue streams for Dukaan as a product driven business leader. ▪ Responsible for developing (product/program owner), launching and scaling last mile logistics as a service for the seller ecosystem (Gross revenue stream INR 5 million per month). ▪ Responsible for the core subscription revenue PnL (INR 2 million per month) ▪ worked out payment and subscription partnerships ▪ Piloted multiple initiatives such as lending and social commerce.



Swiggy

• Software Development
• 700 & Above Employee

• AVP Supply, CX and VAS

  • Jun 2018 - Oct 2021

  ▪ Responsible for driving consumer experience through restaurants via new and existing product and operational initiatives. ▪ Responsible for launching new restaurants on the platform nationally. ▪ Conducted market research and launched a new concept of marking food ready for restaurants to capture this information and better optimize delivery operations leading to INR 10 million/month of bottom-line contribution to P&L. ▪ Launched and scaled B2B lending business through… Show more ▪ Responsible for driving consumer experience through restaurants via new and existing product and operational initiatives. ▪ Responsible for launching new restaurants on the platform nationally. ▪ Conducted market research and launched a new concept of marking food ready for restaurants to capture this information and better optimize delivery operations leading to INR 10 million/month of bottom-line contribution to P&L. ▪ Launched and scaled B2B lending business through partnerships with NBFCs, with a current lending of INR 70-100 million per month. ▪ Pilot experiment to understand product market fit of providing restaurant supplies (raw materials and packaging) to restaurants in a low touch, low-cost model through partnerships. ▪ Pilot and scale up of monetization of data insights and account management services to restaurants to INR 10 million/month Show less ▪ Responsible for driving consumer experience through restaurants via new and existing product and operational initiatives. ▪ Responsible for launching new restaurants on the platform nationally. ▪ Conducted market research and launched a new concept of marking food ready for restaurants to capture this information and better optimize delivery operations leading to INR 10 million/month of bottom-line contribution to P&L. ▪ Launched and scaled B2B lending business through… Show more ▪ Responsible for driving consumer experience through restaurants via new and existing product and operational initiatives. ▪ Responsible for launching new restaurants on the platform nationally. ▪ Conducted market research and launched a new concept of marking food ready for restaurants to capture this information and better optimize delivery operations leading to INR 10 million/month of bottom-line contribution to P&L. ▪ Launched and scaled B2B lending business through partnerships with NBFCs, with a current lending of INR 70-100 million per month. ▪ Pilot experiment to understand product market fit of providing restaurant supplies (raw materials and packaging) to restaurants in a low touch, low-cost model through partnerships. ▪ Pilot and scale up of monetization of data insights and account management services to restaurants to INR 10 million/month Show less



POPxo | Good Glamm Group

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Chief Growth Officer

  • Aug 2017 - Apr 2018

  Growth and Strategic Initiatives o Setting up ecommerce and launching a multi-branded beauty box on own platform- complete ownership of operations, marketing and sales • Driving Traffic and Engagement o New sources of a traffic: referral, SEO (setting up the team), partnerships, web notifications (20% of total traffic) o Developing new engagement widgets and A/B tests for better sign in conversions (30% lift in sign ins) Growth and Strategic Initiatives o Setting up ecommerce and launching a multi-branded beauty box on own platform- complete ownership of operations, marketing and sales • Driving Traffic and Engagement o New sources of a traffic: referral, SEO (setting up the team), partnerships, web notifications (20% of total traffic) o Developing new engagement widgets and A/B tests for better sign in conversions (30% lift in sign ins)



Snapdeal | AceVector Group

• India
• Software Development
• 700 & Above Employee

• Senior Director, Growth

  • Nov 2016 - Aug 2017

  Performance Marketing and Growth Initiatives • Managed Digital Marketing Spends of INR 3cr+/monthly o Managing and optimizing digital marketing spends across channels to derive ROI basis actual contribution margins • Managed Snapdeal Gold (a loyalty initiative) o Saved 50% of the program cost through a tradeoff on 0.1% of overall sale loss o Tweaked the core proposition of Snapdeal Gold through A/B tests and an ROI model • New Initiative o Data analysis to tweak… Show more Performance Marketing and Growth Initiatives • Managed Digital Marketing Spends of INR 3cr+/monthly o Managing and optimizing digital marketing spends across channels to derive ROI basis actual contribution margins • Managed Snapdeal Gold (a loyalty initiative) o Saved 50% of the program cost through a tradeoff on 0.1% of overall sale loss o Tweaked the core proposition of Snapdeal Gold through A/B tests and an ROI model • New Initiative o Data analysis to tweak referrals for users with >2 transactions to ensure maximum contribution margin impact Show less Performance Marketing and Growth Initiatives • Managed Digital Marketing Spends of INR 3cr+/monthly o Managing and optimizing digital marketing spends across channels to derive ROI basis actual contribution margins • Managed Snapdeal Gold (a loyalty initiative) o Saved 50% of the program cost through a tradeoff on 0.1% of overall sale loss o Tweaked the core proposition of Snapdeal Gold through A/B tests and an ROI model • New Initiative o Data analysis to tweak… Show more Performance Marketing and Growth Initiatives • Managed Digital Marketing Spends of INR 3cr+/monthly o Managing and optimizing digital marketing spends across channels to derive ROI basis actual contribution margins • Managed Snapdeal Gold (a loyalty initiative) o Saved 50% of the program cost through a tradeoff on 0.1% of overall sale loss o Tweaked the core proposition of Snapdeal Gold through A/B tests and an ROI model • New Initiative o Data analysis to tweak referrals for users with >2 transactions to ensure maximum contribution margin impact Show less



Shuttl

• India
• Consumer Services
• 100 - 200 Employee

• VP Growth

  • Nov 2015 - Oct 2016

  Marketing, Operations and P&L responsibility • Increased Gross Bookings (sales) by 5X (in 6 months) o Change in sales approach: subscription based selling and subscriptions introduced o Change in organizational structure for better efficiency and accountability • Decrease in Vehicle Costs (to 1/3rd of existing) o Reducing cost- moving vehicles to performance based variable payment from fixed amount o Operational efficiency – Optimizing vehicles slots to grow, and close… Show more Marketing, Operations and P&L responsibility • Increased Gross Bookings (sales) by 5X (in 6 months) o Change in sales approach: subscription based selling and subscriptions introduced o Change in organizational structure for better efficiency and accountability • Decrease in Vehicle Costs (to 1/3rd of existing) o Reducing cost- moving vehicles to performance based variable payment from fixed amount o Operational efficiency – Optimizing vehicles slots to grow, and close down non-performing areas • Growth o Launching new cities: launched Pune operations (in Aug ’16) o New users acquisition - online (FB, Google ads, Affiliate marketing), offline (BTL, partnerships) o Product flow optimization- product inputs to improving customer experience in app Show less Marketing, Operations and P&L responsibility • Increased Gross Bookings (sales) by 5X (in 6 months) o Change in sales approach: subscription based selling and subscriptions introduced o Change in organizational structure for better efficiency and accountability • Decrease in Vehicle Costs (to 1/3rd of existing) o Reducing cost- moving vehicles to performance based variable payment from fixed amount o Operational efficiency – Optimizing vehicles slots to grow, and close… Show more Marketing, Operations and P&L responsibility • Increased Gross Bookings (sales) by 5X (in 6 months) o Change in sales approach: subscription based selling and subscriptions introduced o Change in organizational structure for better efficiency and accountability • Decrease in Vehicle Costs (to 1/3rd of existing) o Reducing cost- moving vehicles to performance based variable payment from fixed amount o Operational efficiency – Optimizing vehicles slots to grow, and close down non-performing areas • Growth o Launching new cities: launched Pune operations (in Aug ’16) o New users acquisition - online (FB, Google ads, Affiliate marketing), offline (BTL, partnerships) o Product flow optimization- product inputs to improving customer experience in app Show less



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• General Manager

  • Apr 2015 - Nov 2015

  Regional Ownership- including marketing, operations and P&L responsibility • Increased Gross Bookings (sales) by 2.8X while optimizing costs within first 6 months o First city to implement local offline marketing activities to drive user acquisition o Optimizing supply requirements to ensure service levels, burn optimization and coverage • Business Development o Regional tie-ups with retail chains in Gujarat for customer acquisition o Initiated one of the biggest pan… Show more Regional Ownership- including marketing, operations and P&L responsibility • Increased Gross Bookings (sales) by 2.8X while optimizing costs within first 6 months o First city to implement local offline marketing activities to drive user acquisition o Optimizing supply requirements to ensure service levels, burn optimization and coverage • Business Development o Regional tie-ups with retail chains in Gujarat for customer acquisition o Initiated one of the biggest pan India tie-ups (100 cities)- India’s largest listing firm to target 1lakh + active first time users Show less Regional Ownership- including marketing, operations and P&L responsibility • Increased Gross Bookings (sales) by 2.8X while optimizing costs within first 6 months o First city to implement local offline marketing activities to drive user acquisition o Optimizing supply requirements to ensure service levels, burn optimization and coverage • Business Development o Regional tie-ups with retail chains in Gujarat for customer acquisition o Initiated one of the biggest pan… Show more Regional Ownership- including marketing, operations and P&L responsibility • Increased Gross Bookings (sales) by 2.8X while optimizing costs within first 6 months o First city to implement local offline marketing activities to drive user acquisition o Optimizing supply requirements to ensure service levels, burn optimization and coverage • Business Development o Regional tie-ups with retail chains in Gujarat for customer acquisition o Initiated one of the biggest pan India tie-ups (100 cities)- India’s largest listing firm to target 1lakh + active first time users Show less



Matrimony.com Limited

• India
• Internet Publishing
• 700 & Above Employee

• Product Manager - new initiatives

  • Apr 2013 - Mar 2014

  Planned and launched a new vertical (matrimony photography) for the company in Chennai • Led a 3 member team to pilot Wedding photography business in Chennai o Optimum Pricing basis Conjoint market research o Website launch – worked with the product team in scoping out the requirements for timely launch • New Initiatives – Worked out new features- increase in revenue by INR 8 million (3% of business sub segment) o Created bundled pricing options, and launched a deals page… Show more Planned and launched a new vertical (matrimony photography) for the company in Chennai • Led a 3 member team to pilot Wedding photography business in Chennai o Optimum Pricing basis Conjoint market research o Website launch – worked with the product team in scoping out the requirements for timely launch • New Initiatives – Worked out new features- increase in revenue by INR 8 million (3% of business sub segment) o Created bundled pricing options, and launched a deals page, in an existing online business sub-segment o Worked with digital marketing team to ensure lead mix and targets Show less Planned and launched a new vertical (matrimony photography) for the company in Chennai • Led a 3 member team to pilot Wedding photography business in Chennai o Optimum Pricing basis Conjoint market research o Website launch – worked with the product team in scoping out the requirements for timely launch • New Initiatives – Worked out new features- increase in revenue by INR 8 million (3% of business sub segment) o Created bundled pricing options, and launched a deals page… Show more Planned and launched a new vertical (matrimony photography) for the company in Chennai • Led a 3 member team to pilot Wedding photography business in Chennai o Optimum Pricing basis Conjoint market research o Website launch – worked with the product team in scoping out the requirements for timely launch • New Initiatives – Worked out new features- increase in revenue by INR 8 million (3% of business sub segment) o Created bundled pricing options, and launched a deals page, in an existing online business sub-segment o Worked with digital marketing team to ensure lead mix and targets Show less



Walmart

• United States
• Retail
• 700 & Above Employee

• National Product Manager, Beetel Mobiles ( A Bharti enterprise)

  • Oct 2010 - Feb 2012

  * Product Pricing & Sourcing * P&L accountability * Alliances and partnerships * Product Development * Sales and Distribution-Monthly Sales Forecast,Handset Pricing and Trade Schemes,

• Asst. Manager, Strategy, President & COO's Office (A Bharti Walmart JV)

  • Jun 2008 - Sep 2010

  Involved in identification/ implementation of innovations across business aimed at maximizing customer satisfaction & knowledge. Developing an idea pool and coordinated functioning of innovation council. Pilot Ideas into projects and make business case. Presented CRM business case to Bharti Group IT head Identified high store supplies cost as an issue and further analysed plastic bags to be the majority cost in it. Got project approved, re-designed plastic bags, designed a store… Show more Involved in identification/ implementation of innovations across business aimed at maximizing customer satisfaction & knowledge. Developing an idea pool and coordinated functioning of innovation council. Pilot Ideas into projects and make business case. Presented CRM business case to Bharti Group IT head Identified high store supplies cost as an issue and further analysed plastic bags to be the majority cost in it. Got project approved, re-designed plastic bags, designed a store campaign for employees and executed it, resulting in reduction in cost for store supplies Focused on implementation/ approval of new projects. Example: IBM’s Cognos pilot, Infosys projects, etc. Managed work for intranet portal with IBM as the L1 partner



Evalueserve

• Switzerland
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Business Analyst

  • Jul 2006 - Jun 2008

  1. Market reports including: - Market Size projections - Best Practices - marketing, distribution and regional strategy - Entry Strategy 2. Business Development - Sales Report Analysis 1. Market reports including: - Market Size projections - Best Practices - marketing, distribution and regional strategy - Entry Strategy 2. Business Development - Sales Report Analysis