Surongkawat Rawajai

Assistant Director of Strategic and Business Development at THAC Thailand Arbitration Center
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Contact Information
Location
Bangkok Metropolitan Area, TH
Languages
  • Thai Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • Data Science and Big Data Analytics
    Mahidol University
    May, 2021
    - Oct, 2024
  • Become a Data Analyst
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Become a Digital Marketing Specialist
    LinkedIn
    Jul, 2020
    - Oct, 2024
  • Data Analytics
    Cornell University
    Sep, 2019
    - Oct, 2024
  • Certificate of Practical Data Analytics Using Rapid Minor
    Chulalongkorn University
    Apr, 2019
    - Oct, 2024

Experience

    • Thailand
    • Alternative Dispute Resolution
    • 1 - 100 Employee
    • Assistant Director of Strategic and Business Development
      • Apr 2023 - Present
    • Thailand
    • Retail
    • 300 - 400 Employee
    • Convenience Services Manager
      • Jan 2022 - Dec 2022

      Identify business opportunities to contribute & develop new innovative services. Acquire & negotiate with partners across industries for collaboration and to achieve sale target. Liaise internal & external teams to plan, execute & deliver project to the market with seamless user journey to achieve business goal. Identify business opportunities to contribute & develop new innovative services. Acquire & negotiate with partners across industries for collaboration and to achieve sale target. Liaise internal & external teams to plan, execute & deliver project to the market with seamless user journey to achieve business goal.

    • Thailand
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Head of Business Development
      • Aug 2020 - Dec 2021

      New Business Development : On following industry segments (Electronics/Electricals , Medical Device , Energy , ETC.) Strategy Implementation and Budgeting : Drive implementation of strategy and develop industry segment roadmaps to achieve sustainable profitable growth (Short-term, Mid-term and long-term plan). Key Account Management : Relationship management, credit control, forecasting, demand planning, complaint and activity reporting i.e. project/business development, sales/volume, quality and troubleshooting and organization update. Domestic and International Sales : Implement sales plan and pricing. Customers segment setup and new customers strategic to approach. Handled worldwide key accounts e.g. Seagate Technology , Western Digital and other from Asia/Europe/America. Marketing : All B2B communication channels e.g. website , business suite , line oa , etc with spending budget and free option. Market Intelligence : Evaluate customer research, market conditions, competitor analysis and implement marketing plan alterations as needed. Talent Magnet / Team Management : Team expanding and recruit new position with 1st class honors student from top university in UK to joined. Working with flexible depend on result oriented. Key Accomplishments : Connected with top corporate in Thailand such as SCGP , PTT and faculty of engineering in top university. Get potential project (battery semi-solid state by PTT). Increased 2021 half years revenue more than 17 MB from new customers. Show less

    • Thailand
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Head of Marketing Analysis
      • Dec 2018 - Jun 2020

      Achievements : Expanded other packaging business (corrugated paper) to sales in e-commerce market and fruits export market more than 18 MB. , Intelligence dashboard for sales performance mornitoring. Job Details : Strategic planning guide work with MD and AMD commercial side. (sales and marketing) Focus on glass and non glass packaging , special in food and beverage industry. Monitoring market situation , competitor and update to MD and top management team Develop and use data of analytics, statistics and business modeling to develop and improve sales performance. Work closely with sales department to understand their information needs, suggest and leading more information which helpful increase sales. Create data platform and dashboards for sales department and management to help business and operation decision. Analyze , finding root cause and develop with sales department in criteria of process to help sales department management to achieve target. Keep data tracking and warning to sales team. Design , Implement and Training business dashboards to help users analyze and take action on data. Work with development team to drive the development of business intelligence dashboard. Preparing business report and presentation for top management team. Show less

    • Marketing Analysis Specialist
      • Feb 2017 - Nov 2018

      Strategic planning to sales channel e.g. traditional trade , modern trade , industry , horeca. Achievements : Increase traditional trade dealer more than 13 shops and log in to no.1 convenience store on shelf. Strategic planning to sales channel e.g. traditional trade , modern trade , industry , horeca. Achievements : Increase traditional trade dealer more than 13 shops and log in to no.1 convenience store on shelf.

    • Sales and Marketing Manager
      • Jan 2016 - Feb 2017

      Achievements : Prepare & pitching some raise fund project to last 12 teams and get fund from VC more than 10 MB. Achievements : Prepare & pitching some raise fund project to last 12 teams and get fund from VC more than 10 MB.

    • Thailand
    • Banking
    • 700 & Above Employee
    • Management Trainee
      • Jan 2015 - Dec 2015
    • Thailand
    • Chemical Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Feb 2013 - Nov 2014
    • Thailand
    • Banking
    • 700 & Above Employee
    • Student Internship Program
      • Apr 2012 - May 2012

Education

  • Mahidol University
    Master of Science - MS, Information Technology Management
    2021 - 2023
  • Thammasat University
    Master of Business Administration - MBA, Business Innovation (TUXSA)
    2020 - 2023
  • Ramkhamhaeng University
    Master of Business Economics, Business/Managerial Economics
    2013 - 2015
  • Khon Kaen University
    Bachelor of Economics (Second Class Honors), Economics
    2009 - 2012

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