Experience

Rümi

• Canada
• Retail
• 1 - 100 Employee

• Senior Advisor, Brand Marketing, Rümi

  • Jan 2022 - Present



Futurity Consulting

• Canada
• Advertising Services
• 1 - 100 Employee

• Strategy Consultant

  • Nov 2020 - Sep 2022



Alberta Golf

• Canada
• Spectator Sports
• 1 - 100 Employee

• Director, Business Transformation (Contract)

  • Nov 2020 - Oct 2021

  Leading the development of a new product offering focused on the recreational golfer. Responsible for market research, brand development, digital innovation and customer experience. Leading the development of a new product offering focused on the recreational golfer. Responsible for market research, brand development, digital innovation and customer experience.



ATCOenergy

• Canada
• Utilities
• 1 - 100 Employee

• Senior Advisor, Brand & Marketing (Contract)

  • Mar 2019 - Sep 2020



The Calgary Airport Authority

• Canada
• Airlines and Aviation
• 200 - 300 Employee

• Manager, Corporate Communications

  • Mar 2014 - Feb 2019

  EXTERNAL COMMUNICATIONS• Develop and execute integrated communication and marketing strategies that align with the Authority’s business and marketing plans.• Lead the creative process and contribute to the development of the Annual Report including collaborating with the executive leadership team, ensuring brand positioning and developing content.• Plan and lead high impact media events for major airport and airline partners. This involves managing consultants and project budgets; leading and executing tactics such as press releases, media kits, media tours, executive speaking notes, etc.• Develop presentations and speaking notes for senior leaders and executive team members.• Act as the company spokesperson for proactive initiatives and reactive media inquiries as required.• Provide crisis communications planning and preparation, responding to airport incidents.• Plan, develop and deliver community outreach activities for the Airport Development Program.INTERNAL COMMUNICATIONS • Develop and execute internal communication strategies that enhance awareness of Human Resources programs.• Plan and deliver the annual town hall to staff, along with associated collateral materials, working with members of the executive leadership team.• Initiate, lead and execute a safety-focused communication strategy.• Lead and implement internal communication initiatives focused on driving employee engagement such as delivering an ideation website to determine employee runway opening activities and a new employee journalism program.• Initiate and lead employee-based focus groups and surveys.• Direct content for the organization’s intranet and external newsletter.• Lead internal communications as part of a Change Management team.EMPLOYEE MANAGEMENT • Recruit, train, and lead a team of communications and administrative staff.• Mentor employees through goal setting, along with providing ongoing feedback and performance evaluations. Show less

• Corporate Communications & Marketing Coordinator

  • 2009 - Mar 2014

  Experienced in corporate communications, event coordination, and social media.- Developing the direction of the company intranet including content, design and functionality.- Developing and executing communication strategies that support internal programs and drive employee engagement.- Coordinate media events with various partners, in addition to developing speaking notes for Authority representatives.- Develop communications strategies that align with the Authority’s business plan and supportcommercial departments.- Developing/advising on key internal messages and brand positioning.- Presenting to external and internal stakeholders on a variety of topics.- Developing communication strategies that support HR programs and policies.- Writing and editing communication materials including newsletters, media advisories, media releases, brochures, quarterly reports on construction projects, etc.- Managing the Calgary International Airport Facebook page.- Creating/editing videos internally and for the Calgary International Airport Facebook page.- Creating graphics and promotional materials using Adobe InDesign and Photoshop.- Responsible for updating and approving content on the YYC website and intranet.- News editor for the internal/external company newsletter.- Responsible for supervising reception and managing co-op students Show less



Alberta Health Services

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Communications Assistant

  • May 2009 - Aug 2009

  Summer internship for the Department of Surgery - Wrote and edited stories for the annual report and alumni newsletter - Responsible for the design and layout of the alumni newsletter and annual report in QuarkXPress - Took photos for the publications Summer internship for the Department of Surgery - Wrote and edited stories for the annual report and alumni newsletter - Responsible for the design and layout of the alumni newsletter and annual report in QuarkXPress - Took photos for the publications



The Calgary Airport Authority

• Canada
• Airlines and Aviation
• 200 - 300 Employee

• Communications Assistant

  • May 2008 - Aug 2008

  Summer Internship - Wrote for the internal and external newsletters - Edited newsletter content - Edited media releases - Developed graphics using Adobe InDesign and Photoshop - Media relations training with Dr. Joe Trahan Summer Internship - Wrote for the internal and external newsletters - Edited newsletter content - Edited media releases - Developed graphics using Adobe InDesign and Photoshop - Media relations training with Dr. Joe Trahan