Surang C.

E-Commerce Executive at S. Khonkaen Foods Public Company Ltd.
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Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • English -
  • Chinese-Mandarin -

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Experience

    • Thailand
    • Food Production
    • 1 - 100 Employee
    • E-Commerce Executive
      • Aug 2021 - Present

      • Set the process of Stock management o Forecast and plan to order stock to E-commerce warehouse o Set the process to allocate stock to Sor shop in website and marketplace o Plan and manage product short shelf-life to reduce and control waste cost (1% of total sales) • Driving the sales performance in Sor online channel (Website, Marketplace) o Plan and executing monthly promotion in website and marketplace (Shopee, Lazada, JD central) o Plan and create campaign/theme to align with seasonal ex. create and implement theme and promotion activity in Chinese’s New Year o Set a price tier for flexible in promotion o Plan and implement Marketing activity by each channel e.g. Co-brand with other brand, Live • Planning online media and budget to draw traffic to website with product value content and promotion ads • Working with Marketing team to launch NPD on online channel e.g. prepare content and AW to each channel, special promotion to get trial, get visibility to promote on Marketplace platform • Providing analysis and reporting sales data to tracking performance by channel and category • Analysis customer data for CRM planning to gain new customer and build customer loyalty o Tracking between new and existing customer o Define and segment customer as B2C or B2B to analyze and plan marketing • Provide data and make a presentation as Department Manager’s assignment Show less

    • Marketing Supervisor
      • Sep 2020 - Jul 2021

      • Gather data and analysis of market to do a report (Product Benchmark, Market share, Sales analysis) for plan marketing strategies. • Project leader to develop NPD and coordinate with cross-functional e.g. R&D, Purchasing, Supplier etc. • Initiative and propose marketing plan with Marketing manager and lead agency to implement the plan to ensure effective execution. • Plan promotion and activities to drive sales to achieve sales target. • Digital planning to drive traffic, engagement and sales conversion to achieve with project’s objective and target. • Create a media plan and content to increase brand awareness in online channel Show less

    • Outbound CS Customs Executive
      • May 2019 - May 2020

      • Project leader to set up shipping department o Plan timeline and coordinate with internal and external to prepare all of the document that needed for set up shipping department o Registration with the department that concern about shipping process e.g. Thai Customs, CTAT, TIFFA etc. • Manage team to ensure all clearance processes are followed the standards and KPI • Contact and coordinate with customer, agent, trucker to support and ensure shipment smoothly • Manage and create the shipping document including customs clearance, import/export declarations, import license and Form E/D/FTA/CO etc. • Review and classify HS code to provide duty estimation • Operate with financial process to input expense/cost in systems and issue invoice • Report team’s performances to manager Show less

    • Export Assistant
      • Jan 2017 - Apr 2019

      • Coordinate with customer (in China) and supplier for purchase arrangement e.g. quality, quantity, price and delivery date. • Plan and manage to order the product follow with purchase arrangement. • Prepare and review documents e.g. quotations, contact, PO. • Plan and manage delivery process with supplier to ensure that delivery the product on-time • Follow up the order and achieve customer requirement until complete process and shipped under delivery schedule. • Coordinate with customer (in China) and supplier for purchase arrangement e.g. quality, quantity, price and delivery date. • Plan and manage to order the product follow with purchase arrangement. • Prepare and review documents e.g. quotations, contact, PO. • Plan and manage delivery process with supplier to ensure that delivery the product on-time • Follow up the order and achieve customer requirement until complete process and shipped under delivery schedule.

    • Germany
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Trade Marketing Executive
      • Sep 2012 - Jul 2016

      • Plan promotion and activation to be deployed and ensure each account plan aligned with Total Activity grid with internal and external customers. • Drive sales off-take via specific BTL Marketing strategy. • Manage operation of activation project to serve marketing strategy and business objective. • Development BTL material to ensure image, quality, & on time execution as on total activity plan. • Project leader in core team to develop & manage promotion pack/sampling aligned with supply chain/ factory & other cross-functional process to ensure on-time delivery. • Develop & manage brand activation & projects; initiate activity/material/promotion support; and ensure effective execution. • Plan and manage operation event project support brand and channel to increase brand awareness and sales. • Implement assigned brand and channel activation to achieve sales target. • Plan and manage budget spending to drive sales growth to achieve budget target. • Coordinate with cross-functional team, and finalized plan from SCM manager to prepare deployment material & responsible in brief to cross-functional team. Show less

Education

  • มหาวิทยาลัยเกษตรศาสตร์
    ปริญญาตรี, Business Administration (Marketing)
    2008 - 2011

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