Digital Marketing Manager

• Aug 2023 - Present

Sales And Marketing Operations Manager

• Dec 2020 - Aug 2023

• Responsible for creating and managing ATL, BTL, and TTL campaigns for company products and branding. • Responsible for business target management, spend management, and business planning. • Track user engagement, analyze user behaviour patterns, and event tracking • Lead management, and funnel management via Salesforce • Sharing performance matrix in C-level meetings. • Team Management and Process Adherence • Responsible for creating and managing ATL, BTL, and TTL campaigns for company products and branding. • Responsible for business target management, spend management, and business planning. • Track user engagement, analyze user behaviour patterns, and event tracking • Lead management, and funnel management via Salesforce • Sharing performance matrix in C-level meetings. • Team Management and Process Adherence

Assistant Manager Digital Marketing

• Nov 2019 - Nov 2020

• Responsible for creating and managing BTL, and TTL campaigns for company products and branding. • Responsible for spend management, and campaign budget planning. • Responsible for lead generation. • Track user engagement, analyze use behavior patterns, and event tracking • Lead management, and funnel management • Responsible for creating and managing BTL, and TTL campaigns for company products and branding. • Responsible for spend management, and campaign budget planning. • Responsible for lead generation. • Track user engagement, analyze use behavior patterns, and event tracking • Lead management, and funnel management

Assistant Manager - Digital Marketing

• Dec 2017 - Nov 2019

• Identify the target audience (TA) on brand apps, their demographics, interests, and behaviors, and reach out for in-app marketing tie-ups for in-app advertising. Did successfully with the below brands. Grofers - Grocery Freecharge - Fintech Hotstar – Entertainment • Create, manage, and analyze digital marketing campaigns across various channels. • Effectively create, manage, and track marketing budgets. • Oversaw and supervised SEO campaigns, email campaigns… Show more • Identify the target audience (TA) on brand apps, their demographics, interests, and behaviors, and reach out for in-app marketing tie-ups for in-app advertising. Did successfully with the below brands. Grofers - Grocery Freecharge - Fintech Hotstar – Entertainment • Create, manage, and analyze digital marketing campaigns across various channels. • Effectively create, manage, and track marketing budgets. • Oversaw and supervised SEO campaigns, email campaigns, SMS campaigns, and push notification campaigns. • Lead the marketing team in developing and implementing effective marketing strategies. Provide guidance, and ensure efficient task and project execution. • Stay abreast of marketing trends, present comprehensive plans, and explain results to senior management. Show less • Identify the target audience (TA) on brand apps, their demographics, interests, and behaviors, and reach out for in-app marketing tie-ups for in-app advertising. Did successfully with the below brands. Grofers - Grocery Freecharge - Fintech Hotstar – Entertainment • Create, manage, and analyze digital marketing campaigns across various channels. • Effectively create, manage, and track marketing budgets. • Oversaw and supervised SEO campaigns, email campaigns… Show more • Identify the target audience (TA) on brand apps, their demographics, interests, and behaviors, and reach out for in-app marketing tie-ups for in-app advertising. Did successfully with the below brands. Grofers - Grocery Freecharge - Fintech Hotstar – Entertainment • Create, manage, and analyze digital marketing campaigns across various channels. • Effectively create, manage, and track marketing budgets. • Oversaw and supervised SEO campaigns, email campaigns, SMS campaigns, and push notification campaigns. • Lead the marketing team in developing and implementing effective marketing strategies. Provide guidance, and ensure efficient task and project execution. • Stay abreast of marketing trends, present comprehensive plans, and explain results to senior management. Show less

Senior Associate Digital Marketing

• Apr 2015 - Nov 2017

- Manage paid Campaigns via Google Ads and Google Merchant Center. - Analyze website traffic behavior and Monitor campaigns performance via Google Analytics. - Conduct extensive research on audience, keyword, placement, and platforms. - Campaigns optimization, bid optimization, landing page optimization, analyzing search query reports and more for effective ROI. - Analyze ad effectiveness via a/b testing, and ad copy variation testing. - Create monthly reports and analyze… Show more - Manage paid Campaigns via Google Ads and Google Merchant Center. - Analyze website traffic behavior and Monitor campaigns performance via Google Analytics. - Conduct extensive research on audience, keyword, placement, and platforms. - Campaigns optimization, bid optimization, landing page optimization, analyzing search query reports and more for effective ROI. - Analyze ad effectiveness via a/b testing, and ad copy variation testing. - Create monthly reports and analyze the performance of campaigns along with Strategic recommendations for continual improvement. - Conducting quizzes, huddles, knowledge sharing session and monitoring the performance of the teammates. - Conducting training sessions for the new batch. Show less - Manage paid Campaigns via Google Ads and Google Merchant Center. - Analyze website traffic behavior and Monitor campaigns performance via Google Analytics. - Conduct extensive research on audience, keyword, placement, and platforms. - Campaigns optimization, bid optimization, landing page optimization, analyzing search query reports and more for effective ROI. - Analyze ad effectiveness via a/b testing, and ad copy variation testing. - Create monthly reports and analyze… Show more - Manage paid Campaigns via Google Ads and Google Merchant Center. - Analyze website traffic behavior and Monitor campaigns performance via Google Analytics. - Conduct extensive research on audience, keyword, placement, and platforms. - Campaigns optimization, bid optimization, landing page optimization, analyzing search query reports and more for effective ROI. - Analyze ad effectiveness via a/b testing, and ad copy variation testing. - Create monthly reports and analyze the performance of campaigns along with Strategic recommendations for continual improvement. - Conducting quizzes, huddles, knowledge sharing session and monitoring the performance of the teammates. - Conducting training sessions for the new batch. Show less