Suraj Kumar Pandey
Sr. Performance Marketing Manager at The Brand Bee- Claim this Profile
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Bio
Credentials
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Amazon Advertising Foundations Certification
AmazonSep, 2022- Nov, 2024 -
Amazon DSP Advanced Certification
AmazonSep, 2022- Nov, 2024 -
Amazon Retail for Advertisers Certification
AmazonSep, 2022- Nov, 2024 -
Digital Advertising Fundamentals
MicrosoftSep, 2022- Nov, 2024 -
Sponsored ads certification
AmazonSep, 2022- Nov, 2024 -
Display & Video 360 Certification Exam
GoogleJul, 2022- Nov, 2024 -
Fundamental of digital Marketing
GoogleJul, 2022- Nov, 2024 -
Google Ads - Measurement Certification
GoogleJul, 2022- Nov, 2024 -
Google Ads Apps Certification
GoogleJul, 2022- Nov, 2024 -
Google Ads Creative Certification
GoogleJul, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleJul, 2022- Nov, 2024 -
Google Ads Video Certification
GoogleJul, 2022- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJul, 2022- Nov, 2024 -
Google Ads Display Certification
GoogleJul, 2022- Nov, 2024 -
Shopping ads Certification
GoogleJul, 2022- Nov, 2024 -
Become a Digital Advertising Specialist
LinkedInMay, 2022- Nov, 2024 -
Become a Digital Marketing Specialist
LinkedInApr, 2022- Nov, 2024 -
Business Analytics: Marketing Data
LinkedInApr, 2022- Nov, 2024 -
Creating a Program Strategy
LinkedInApr, 2022- Nov, 2024 -
Digital Marketing Foundations
LinkedInApr, 2022- Nov, 2024 -
Email and Newsletter Marketing Foundations
LinkedInApr, 2022- Nov, 2024 -
Google Analytics 4 (GA4) Essential Training
LinkedInApr, 2022- Nov, 2024 -
Digital Marketing Course
Digital ScholarJan, 2022- Nov, 2024 -
Digital Media Buying and Planning (DBPC)
Lowe's Companies, Inc.Jul, 2021- Nov, 2024 -
IAB Digital Marketing and Media Foundations Certification
IABJul, 2019- Nov, 2024 -
Facebook Ads Certification
Facebook Meta -
Freedom Employment Academy
Freedom Employability Academy, FEA -
LinkedIn Ads Certification
LinkedIn -
Udemy Ads Certification
Udemy
Experience
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The Brand Bee
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India
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Marketing Services
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1 - 100 Employee
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Sr. Performance Marketing Manager
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Mar 2023 - Present
I'm leading diverse advertising channels and driving domestic and international projects. Your role is crucial in optimizing campaign performance and maximizing ROI while expanding market reach and achieving business objectives. Advertising Channel Mastery: With a deep understanding of traditional and digital channels, you create comprehensive marketing strategies across platforms like TV, radio, print, SEM, social media, email, and programmatic display. Team Leadership and… Show more I'm leading diverse advertising channels and driving domestic and international projects. Your role is crucial in optimizing campaign performance and maximizing ROI while expanding market reach and achieving business objectives. Advertising Channel Mastery: With a deep understanding of traditional and digital channels, you create comprehensive marketing strategies across platforms like TV, radio, print, SEM, social media, email, and programmatic display. Team Leadership and Collaboration: Your leadership skills foster innovation and maximize team performance, aligning objectives with organizational goals to drive productivity and professional development. Domestic and International Project Management: Your tailored strategies resonate with diverse audiences, leveraging market nuances and cultural differences to penetrate new markets and achieve optimal results. Campaign Optimization and Performance Tracking: A data-driven approach guides your decision-making, using KPIs like CTR, conversion rates, CAC, and ROAS to continually optimize campaigns and drive measurable results. Innovative Marketing Strategies: By staying ahead of industry trends and emerging technologies, you develop cutting-edge strategies, leveraging influencer marketing, content marketing, and immersive experiences to enhance brand awareness, engagement, and sustainable growth. As a Senior Performance Marketing Manager, your expertise in managing advertising channels and leading global projects drives successful campaigns. With your deep understanding, leadership skills, and data-driven approach, you maximize ROI and propel organizational growth. Your ability to innovate and adapt ensures your marketing efforts stay at the forefront, making you a valuable asset to your team and the organization as a whole. Show less I'm leading diverse advertising channels and driving domestic and international projects. Your role is crucial in optimizing campaign performance and maximizing ROI while expanding market reach and achieving business objectives. Advertising Channel Mastery: With a deep understanding of traditional and digital channels, you create comprehensive marketing strategies across platforms like TV, radio, print, SEM, social media, email, and programmatic display. Team Leadership and… Show more I'm leading diverse advertising channels and driving domestic and international projects. Your role is crucial in optimizing campaign performance and maximizing ROI while expanding market reach and achieving business objectives. Advertising Channel Mastery: With a deep understanding of traditional and digital channels, you create comprehensive marketing strategies across platforms like TV, radio, print, SEM, social media, email, and programmatic display. Team Leadership and Collaboration: Your leadership skills foster innovation and maximize team performance, aligning objectives with organizational goals to drive productivity and professional development. Domestic and International Project Management: Your tailored strategies resonate with diverse audiences, leveraging market nuances and cultural differences to penetrate new markets and achieve optimal results. Campaign Optimization and Performance Tracking: A data-driven approach guides your decision-making, using KPIs like CTR, conversion rates, CAC, and ROAS to continually optimize campaigns and drive measurable results. Innovative Marketing Strategies: By staying ahead of industry trends and emerging technologies, you develop cutting-edge strategies, leveraging influencer marketing, content marketing, and immersive experiences to enhance brand awareness, engagement, and sustainable growth. As a Senior Performance Marketing Manager, your expertise in managing advertising channels and leading global projects drives successful campaigns. With your deep understanding, leadership skills, and data-driven approach, you maximize ROI and propel organizational growth. Your ability to innovate and adapt ensures your marketing efforts stay at the forefront, making you a valuable asset to your team and the organization as a whole. Show less
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Brainvire Infotech Inc.
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Paid Media Specialist
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Aug 2022 - Mar 2023
Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns. Assisted in creating and connecting Drift bots to paid ad campaigns, which resulted in a 21% interaction rate and a 13% increased ROAS compared to without a chatbot. Integrated Drift chatbots to the paid media funnels, resulting in a 32% bot engagement rate, giving the visitors a curated and personalized… Show more Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns. Assisted in creating and connecting Drift bots to paid ad campaigns, which resulted in a 21% interaction rate and a 13% increased ROAS compared to without a chatbot. Integrated Drift chatbots to the paid media funnels, resulting in a 32% bot engagement rate, giving the visitors a curated and personalized experience. Created Google, Facebook, Pinterest, Quora, Snapchat, TikTak &LinkedIn Ad account from scratch with in-depth research and constant A/B testing, resulting. Working for all niche of business for all platforms. Show less Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns. Assisted in creating and connecting Drift bots to paid ad campaigns, which resulted in a 21% interaction rate and a 13% increased ROAS compared to without a chatbot. Integrated Drift chatbots to the paid media funnels, resulting in a 32% bot engagement rate, giving the visitors a curated and personalized… Show more Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns. Assisted in creating and connecting Drift bots to paid ad campaigns, which resulted in a 21% interaction rate and a 13% increased ROAS compared to without a chatbot. Integrated Drift chatbots to the paid media funnels, resulting in a 32% bot engagement rate, giving the visitors a curated and personalized experience. Created Google, Facebook, Pinterest, Quora, Snapchat, TikTak &LinkedIn Ad account from scratch with in-depth research and constant A/B testing, resulting. Working for all niche of business for all platforms. Show less
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Webindia Inc
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India
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Information Technology & Services
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100 - 200 Employee
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Facebook Ads Executive
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Apr 2022 - Aug 2022
My name is Suraj Kumar Pandey; I am a digital nomad who believes in making the world a better place to live in. Traveling extensively in Europe, India and South East Asia I can tell you that, ‘Communication is the key that will help you reach your goal.’ Numbers fascinate me, so does online marketing. Experimenting with content and getting the best out of it online is what I look forward to. Having worked in the Digital Marketing industry for over 3 years I believe that one… Show more My name is Suraj Kumar Pandey; I am a digital nomad who believes in making the world a better place to live in. Traveling extensively in Europe, India and South East Asia I can tell you that, ‘Communication is the key that will help you reach your goal.’ Numbers fascinate me, so does online marketing. Experimenting with content and getting the best out of it online is what I look forward to. Having worked in the Digital Marketing industry for over 3 years I believe that one must focus on growth. I have worked on projects across a variety of industries. It is my strong passion to do extensive research and become an expert on your specific product or service. This helps me understand what your current situation looks like and by that develop creative ways to boost your growth. In the past years I have worked for large multinational enterprises as well as NGOs, public entities and startups. Having worked in the Digital Marketing industry for over 8 years I believe that one must focus on growth. I have worked on projects across a variety of industries. It is my strong passion to do extensive research and become an expert on your specific product or service. This helps me understand what your current situation looks like and by that develop creative ways to boost your growth. In the past years I have worked for large multinational enterprises as well as NGOs, public entities and startups. Having worked in the Digital Marketing industry for over 8 years I believe that one must focus on growth. I have worked on projects across a variety of industries. It is my strong passion to do extensive research and become an expert on your specific product or service. This helps me understand what your current situation looks like and by that develop creative ways to boost your growth. In the past years I have worked for large multinational enterprises as well as NGOs, public entities and startups. Show less My name is Suraj Kumar Pandey; I am a digital nomad who believes in making the world a better place to live in. Traveling extensively in Europe, India and South East Asia I can tell you that, ‘Communication is the key that will help you reach your goal.’ Numbers fascinate me, so does online marketing. Experimenting with content and getting the best out of it online is what I look forward to. Having worked in the Digital Marketing industry for over 3 years I believe that one… Show more My name is Suraj Kumar Pandey; I am a digital nomad who believes in making the world a better place to live in. Traveling extensively in Europe, India and South East Asia I can tell you that, ‘Communication is the key that will help you reach your goal.’ Numbers fascinate me, so does online marketing. Experimenting with content and getting the best out of it online is what I look forward to. Having worked in the Digital Marketing industry for over 3 years I believe that one must focus on growth. I have worked on projects across a variety of industries. It is my strong passion to do extensive research and become an expert on your specific product or service. This helps me understand what your current situation looks like and by that develop creative ways to boost your growth. In the past years I have worked for large multinational enterprises as well as NGOs, public entities and startups. Having worked in the Digital Marketing industry for over 8 years I believe that one must focus on growth. I have worked on projects across a variety of industries. It is my strong passion to do extensive research and become an expert on your specific product or service. This helps me understand what your current situation looks like and by that develop creative ways to boost your growth. In the past years I have worked for large multinational enterprises as well as NGOs, public entities and startups. Having worked in the Digital Marketing industry for over 8 years I believe that one must focus on growth. I have worked on projects across a variety of industries. It is my strong passion to do extensive research and become an expert on your specific product or service. This helps me understand what your current situation looks like and by that develop creative ways to boost your growth. In the past years I have worked for large multinational enterprises as well as NGOs, public entities and startups. Show less
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DigiBeste
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India
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing Executive
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Aug 2019 - Apr 2022
I am a Digital Marketing Enthusiast with a deep flair for business concepts and orientation towards customer service. I am currently pursuing Law as my academic qualification and simultaneously working on Website development, SEO and Social Media Marketing. In my previous engagements, I have enjoyed encouraging feedbacks from clients and look forward to getting more challenging assignments. I am a Digital Marketing Enthusiast with a deep flair for business concepts and orientation towards customer service. I am currently pursuing Law as my academic qualification and simultaneously working on Website development, SEO and Social Media Marketing. In my previous engagements, I have enjoyed encouraging feedbacks from clients and look forward to getting more challenging assignments.
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Education
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2019 - 2022
University of Allahabad
Bachelor of Laws - LLB, Law -
2016 - 2019
University of Allahabad
Bachelor of Arts - BA, Socialogy, History, Hindi
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