Experience

Mediabrands Content Studio

• United States
• Media Production
• 200 - 300 Employee

• EVP, Global Executive Director Performance Content

  • May 2022 - Present

• SVP, Global Head of Addressable Content

  • Jan 2022 - May 2022



Reprise Digital

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Global Head of Addressable Content

  • Jan 2021 - Jan 2022

  Lead global P&L for developing and deploying paid media and owned experiences in content with a focus on organic and new client business, research, strategy, planning, campaign activation and integration for the global portfolio of Mediabrands clients. Primarily responsible for inventing and commercializing productized solutions and building marketing teams related to content & connections strategy, creative development/production, ad technology integrations/engineering and performance optimizations capabilities. Show less



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Group Director, Addressable Content

  • Jan 2018 - Jan 2021

  Global Head of UM Studios Addressable Content Engine; UM’s data driven, real-time personalized content marketing & creative development capabilities. Delivering audience first precision connections that drive ROI and Brand Health through addressable audiences and media.

• VP, Group Director, Addressable Content Lead

  • Feb 2017 - Jan 2018

• Group Director, Creative Solutions

  • Nov 2014 - Jan 2017

  Head of addressable communications and dynamic creative solutions, innovations, technology operations integrations at UM studios Responsible for the creation, development and implementation of over all programmatic communications operations for UM and MediaBrands, including the development of creative and content strategies for programmatic media.Head of the creative solutions team at UM which sits cross functionally between programmatic media planning and various creative teams as technical experts in media and creative. Tasked to integrate programmatic media inputs into strategic implementations for creative and content development as well as production for the entire UM portfolio. Also act as liaison between partner creative agencies, and brand teams for programmatic creative development and execution.Leads partnership integrations with IPG/MB network creative/production partners, Rich Media and technical development partners for programmatic creative and digital innovations. Show less



Undertone by Perion

• United States
• Advertising Services
• 100 - 200 Employee

• Creative Project Manager

  • Sep 2013 - Nov 2014

  Involved in all aspects of the business by being the main point-person throughout every one of Undertone's campaigns, and creative process. Act as liaison for internal Undertone departments, clients; media agencies, creative agencies, direct brands, creative partners, and 3rd party providers. Responsible for managing the strategic creative solutions and deliver creative concepts based on the campaign's KPIs and ultimate performance metrics. Ensuring oversight on for parties, as well as information through out every Undertone campaign creative lifecycle. In all areas involving Pre-IO creative strategy to creative development, production, launch and post campaign insights. Show less



Berlin Cameron

• United States
• Advertising Services
• 1 - 100 Employee

• Integrated Studio Manager

  • May 2012 - Aug 2013

  Responsible for integrated production for the creative, digital, print and boardcast departments. Managing the creative development, new business presentations, print and digital production personnel, project time lines, budgets, schedules, vendor relations, estimates and billing. Responsible for integrated production for the creative, digital, print and boardcast departments. Managing the creative development, new business presentations, print and digital production personnel, project time lines, budgets, schedules, vendor relations, estimates and billing.



Athorn Clark & Partners Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Jun 2011 - May 2012

  Responsible for all project time lines, budgets, schedules, vendor relations, production management, and billing.

• Designer

  • Jun 2010 - Jun 2011

  Responsible for Print Ads/Graphics, Multi-Page Design, Web Design, Web Development, Motion Graphics, Brand Development, Identity Design, Project Management, Production Management, Client Relations, Presentation Design.



Independent Designer | Developer

• Owner

  • May 2009 - Jun 2010

  Responsible For Project Management, Vendor and Client Relations, Principal Design, Assistant Development. Clients include MetroPrint Inc., Brandon Dengler, Architect, River Bar & Grill, Watering Hole NYC, Glass Ceiling Media LLC, Antidote LLC, EFS Design Inc., ACP INC. Brown Bag-AM, Prints Etc, Inc., Emerge & See Learning Center, SMB Capital, O'Dwyer & Bernstien, LLP. Responsible For Project Management, Vendor and Client Relations, Principal Design, Assistant Development. Clients include MetroPrint Inc., Brandon Dengler, Architect, River Bar & Grill, Watering Hole NYC, Glass Ceiling Media LLC, Antidote LLC, EFS Design Inc., ACP INC. Brown Bag-AM, Prints Etc, Inc., Emerge & See Learning Center, SMB Capital, O'Dwyer & Bernstien, LLP.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Intern

  • Jan 2008 - May 2008

  Interned in the Off Air Creative Department of Nickelodeon (Nickelodeon Creative Resources). Primary design responsibilities were template creation, package design, poster design, logo design, and presentation preparation. Interned in the Off Air Creative Department of Nickelodeon (Nickelodeon Creative Resources). Primary design responsibilities were template creation, package design, poster design, logo design, and presentation preparation.



Wine & Spirits Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Intern/Designer

  • Oct 2006 - Aug 2007

  Page/Magazine Layout, Web Design/Layout/Maintenance, Product Photography Page/Magazine Layout, Web Design/Layout/Maintenance, Product Photography