Surabhi Joshi

Marketing Communications Manager at SPJIMR SP Jain Institute of Management & Research
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Skills

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Credentials

  • Digital Marketing
    Digital Vidya
    Dec, 2019
    - Nov, 2024
  • Digital Marketing
    IAMAI Design and Innovation Committee
    Jun, 2010
    - Nov, 2024

Experience

  • SPJIMR SP Jain Institute of Management & Research
    • India
    • Higher Education
    • 300 - 400 Employee
    • Marketing Communications Manager
      • May 2022 - Present

      Marketing Communications, SEO strategy and management, Social Media strategy and management, Digital content strategy and branding, Website management, Organic user flow and analysis, Google analytics and Google search console analysis for all products/programmes. Marketing Communications, SEO strategy and management, Social Media strategy and management, Digital content strategy and branding, Website management, Organic user flow and analysis, Google analytics and Google search console analysis for all products/programmes.

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
    • India
    • Education Administration Programs
    • 700 & Above Employee
    • Marketing Manager
      • Aug 2019 - May 2022

      I drive the entire marketing campaign for NMIMS MBA programs. This involves campaign planning, strategy building, marketing objectives/budget finalisation, digital agency selection, content ideation and right brand communication for all marketing channels – digital, print and PR. I drive the entire marketing campaign for NMIMS MBA programs. This involves campaign planning, strategy building, marketing objectives/budget finalisation, digital agency selection, content ideation and right brand communication for all marketing channels – digital, print and PR.

  • CG Parivar Pvt. Ltd.
    • Navi Mumbai
    • Product Manager
      • Dec 2017 - Aug 2019

      Content Strategist and Brand Manager | Launched 2 products Saral Health and Saral Energy Managed the Product on digital platform - Facebook/Twitter/Youtube, website maintenance, content / blog creation, Onpage and Offpage SEO activities, Paid campaign activities, PR activities Content Strategist and Brand Manager | Launched 2 products Saral Health and Saral Energy Managed the Product on digital platform - Facebook/Twitter/Youtube, website maintenance, content / blog creation, Onpage and Offpage SEO activities, Paid campaign activities, PR activities

  • Tata Institute of Social Sciences- School of Skill Education
    • India
    • Education Management
    • 1 - 100 Employee
    • Digital Marketing and Corporate Communication Manager
      • Jul 2015 - Oct 2017

      Managing online promotional activities and corporate communication. Managing online promotional activities and corporate communication.

  • Reliance Communications
    • India
    • Telecommunications
    • 700 & Above Employee
    • Deputy Manager
      • Nov 2008 - Oct 2014

      Mobile Content (VAS) Marketing and Business Solutions: Content Operations / Mobile Content Platform Management • Content management of wap platform - Reliance Mobile World • Monitoring the content quality, tech specs • Content planning and programming. • Supervising content delivery, and content deployment on various platforms. • Testing of all programs after the service goes live. • Escalate the technical issues if any as per the testing report. • Get constant refreshment of portals/services with latest content. Vendor Management / Partner Agreements & Alliances • Initiating and end-to-end management of partner relationships across the digital industry spectrum including Telcos, Portals and Content providers • Leading contract negotiations - vendor selection, negotiations, approvals, and post-execution management of rights and obligations and strategic alliances globally with vendors • Analyzing Vendor service/product, Top performing & non - performing vendors. • Re-negotiation with non – performers; terminating non-performers. • Royalty Management in terms of content/label/agreement/revenue. Business Communication • Business meet with partners for understanding their products before a tie up. • Working with different teams including Product, Legal, Marketing communications and Sales to drive business objectives. Market Research & Analysis • Keep abreast with the latest digital content PAN India, telecom standard/policies, other operator trends/launches across platforms. • Study of content intelligence report of operators/vendors for the latest 2G/3G content. • Understanding market trends, forecasting requirements, identifying partners, sourcing content and building the appropriate go-to-market strategy. • Research & analysis on competitor’s products and create benchmark. • Innovation on creation of non IPR content (in-house) • Constant study / track of MIS reports with the hits, ARPU and total revenue earned by each partner. Show less

  • V2 Solutions
    • Navi Mumbai, Maharashtra, India
    • Search Engine Marketing Specialist
      • Jul 2007 - Nov 2008

      • Manage day to day search marketing activites in Google search engine. • Campaign planning, implementation, budget management, performance view, and optimization of paid search campaigns. • Ad copy creation and bid management. • Monitoring, review and optimization of websites on Google Analytics, and its analysis on daily and weekly basis. • Website review and keyword research using Google, Overture, Word Tracker and internal tools • Writing and incorporation Meta Tags in the webpage. • Final check by ensuring that web site pages followed proper SEO principles with encoding and established keyword best practices. • Article and Blog writing and its submission in directories. • Local search engine submission (Google local, Yahoo local, MSN Local). • Broken link check, Website Analysis, Competitor Analysis, Link Exchange. • Client communication. Show less

  • Planet EDU - Test Partner of IDP Education
    • Gurugram, Haryana, India
    • Sr. Executive
      • Aug 2004 - Jul 2007

      • Content writing for websites. • Updation of HTML pages. • Key word research and Meta data implementation. • Content, Video and Image optimization. • Social Book Marking, Article Submission, Blogs Posting. • Content writing for websites. • Updation of HTML pages. • Key word research and Meta data implementation. • Content, Video and Image optimization. • Social Book Marking, Article Submission, Blogs Posting.

Education

  • The NorthCap University
    Bachelor's Degree, Electronics and Telecommunications
    1999 - 2003
  • Institute of Management Technology, Ghaziabad
    Master's Degree, PGDBM
  • Blue Bells Model School, Gurgaon
    High School, Science
    1993 - 1996
  • Blue Bells Model School, Gurgaon
    Sr. Secondary, Science

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