Experience

Mad Over Marketing (M.O.M)

• India
• Advertising Services
• 100 - 200 Employee

• Content Strategist Intern

  • Mar 2022 - Present

  Mad Over Marketing is a Digital Media Company with 1.1 million Instagram followers. It works with various brands to present their stories and marketing genius to the rest of the world. I have been strategising and creating content for their newsletter and podcast. The weekly newsletter is called Chitthi which presents brand stories and marketing insights so that the reader can be the smartest person in the room! The podcast, Let's Do Shots!, was listed on the Number 1 spot on Spotify's… Show more Mad Over Marketing is a Digital Media Company with 1.1 million Instagram followers. It works with various brands to present their stories and marketing genius to the rest of the world. I have been strategising and creating content for their newsletter and podcast. The weekly newsletter is called Chitthi which presents brand stories and marketing insights so that the reader can be the smartest person in the room! The podcast, Let's Do Shots!, was listed on the Number 1 spot on Spotify's Trending Charts. We make sure stories that are worth hearing don't go unheard and we do it in the shortest span of time. Show less



The Economics Society, SRCC

• India
• Education Administration Programs
• 1 - 100 Employee

• Engagement Director

  • May 2021 - Present

  - One of the Mentors for Writing Mentorship, a first of its kind workshop with 750+ participants (66.7% increase); 140+ articles - Conducted sessions for Let’s Talk Policy, encouraging policy discussions at school level || 1000+ registrations - Designed & marketed 8+ campaigns for 5 social media platforms || 24980+ followers (1080+ increase) || 278000+ impressions - Coordinated registrations and handled logistics of the National Economics Olympiad, the biggest and oldest pan India… Show more - One of the Mentors for Writing Mentorship, a first of its kind workshop with 750+ participants (66.7% increase); 140+ articles - Conducted sessions for Let’s Talk Policy, encouraging policy discussions at school level || 1000+ registrations - Designed & marketed 8+ campaigns for 5 social media platforms || 24980+ followers (1080+ increase) || 278000+ impressions - Coordinated registrations and handled logistics of the National Economics Olympiad, the biggest and oldest pan India Economics Olympiad, in collaboration with Vedantu || 7500+ registrations across 1600+ schools in 700+ cities in over 10+ countries - Involved in marketing of Shri Ram Research Festival (Crisil & IBM) || 1650+ attendees || 2 competitions || 1400+ registrations

• Member

  • Jan 2021 - May 2021

  Delhi, India - 1 of 65 Executive Members selected out of 450+ applicants in the oldest society of the college - Suggested changes to the Government of India (MoSD&E) relating to Apprentices Act, 1961 as part of the Policy team - Part of the Data Formulation team of Project Jaankari, a student-driven on ground primary data research initiative; surveyed 320+ conductors, drivers and commuters of the DTC buses across 8 zones in Delhi to assess its performance and suggest policy reforms - Conceptualised… Show more - 1 of 65 Executive Members selected out of 450+ applicants in the oldest society of the college - Suggested changes to the Government of India (MoSD&E) relating to Apprentices Act, 1961 as part of the Policy team - Part of the Data Formulation team of Project Jaankari, a student-driven on ground primary data research initiative; surveyed 320+ conductors, drivers and commuters of the DTC buses across 8 zones in Delhi to assess its performance and suggest policy reforms - Conceptualised & executed Decoded, the first student run podcast of DU || 6 platforms || 1700+ listens || 24+ countries - Assisted in coordinating the Shri Ram Economics Summit - India’s largest undergraduate economics summit with 30 speakers like Mr. Rakesh Jhunjhunwala and Mr. Ravish Kumar, with Bloomberg Quint, Business Standard, Statesman as media partners - Involved in organisation of Shri Ram Case Conundrum in collaboration with Kepler Cannon & Sattva with over 1610 registrations



Rural Handmade

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Content Markerting Strategist

  • Jun 2022 - Aug 2022

  Rural Handmade is a global supply chain business with sustainability at its core. We aim at putting the creative community on the world map. I get the opportunity to creative informative and engaging content in the form of blogs, newsletters and presentations. We work to onboard clients who share the brand ethos and want sustainable and beautiful products made uniquely for them. We've been working on sustainability reports for small businesses to help other better understand their values and… Show more Rural Handmade is a global supply chain business with sustainability at its core. We aim at putting the creative community on the world map. I get the opportunity to creative informative and engaging content in the form of blogs, newsletters and presentations. We work to onboard clients who share the brand ethos and want sustainable and beautiful products made uniquely for them. We've been working on sustainability reports for small businesses to help other better understand their values and contributions. I have been working on the backend by cataloguing the products that need to be uploaded on the website. In order to promote sustainability, we are also reaching out to NGOs, to partner with them and make the world a better place! Show less



Rhetoricc

• India
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Nov 2021 - Jan 2022

  Kolkata, West Bengal, India Rhetoricc is a boutique Digital Marketing & Public Relations Agency in Kolkata. As a Marketing Intern, I developed social media strategies, designed creatives, wrote copies and assisted shoots for 13+ brands ranging from Food & Beverage, Fashion, Delivery, Home & Eye Care like Pehr, Visual Aids Centre, Fabbrica, Greyscale, Zorrro, The Skin Kitchen, Ré Nao. The combined Reach: 835000+ (6423% increase) || Followers: 21190 (increase of 2164) || Engagement: 8195 (405% increase)



National Service Scheme, SRCC

• India
• Non-profit Organizations
• 1 - 100 Employee

• Member

  • Jan 2021 - Jun 2021

  - I covered a story for ‘Living Out Loud’ celebrating LGBTQIA with 1800+ Reach - Organised ‘Seize the Stereotype, a photography event in Samarpan’21 with 300+ registrations



The Placement Cell, SRCC

• India
• Education Management
• 1 - 100 Employee

• Junior Coordinator

  • Jan 2021 - May 2021

  - 1 of the 39 Junior Coordinators selected out of a pool of 600+ applicants - Undertook 3 extensive CV vetting cycles to provide recruiters with factually authenticated CVs || 50+ CVs vetted individually - Analysed a Slotting Feedback Survey from 100+ placed students regarding company preferences and online placement & process - Ideated, designed and executed social media campaigns with more than 22500 impressions, over 925 likes and 7700+ reach



Kritika Bagaria Associates

• India
• Education Administration Programs
• 1 - 100 Employee

• Intern

  • Aug 2020 - Sep 2020

  Kolkata, West Bengal, India Kritika Bagaria Associates is a Kolkata-based Career Counselling Firm. As a Marketing Intern: - I co-founded ‘Tech Key,’ a student-run ‘Technology Enthusiasts Club’ and grew it to a 50 member club. - I handled all the marketing & operations, planned speaker sessions and organised & hosted events. - In one month, it had over 300 Instagram followers. - I also assisted in profile building and mentorship for the students of Kritika Bagaria Associates.



RADIANT ADVERTISING & MARKETING (I) PVT. LTD.

• India
• 1 - 100 Employee

• Intern

  • Oct 2019 - Dec 2019

  Kolkata, West Bengal, India As a Finance Intern, I analysed the Financial Statements using various accounting techniques and made invoice bills worth ₹ 10,00,000+