Assistant Vice President - Marketing

• Nov 2022 - Present

Sr. Manager - Marketing Communications

• Sep 2021 - Nov 2022

Digital Marketing and Communication Specialist

• Aug 2019 - Oct 2020

Academic Support Specialist & Marketing Communications

• Nov 2017 - Jul 2019

Head - Content Strategist

• Nov 2013 - Apr 2017

Key Result Areas: Gathering clients' requirements, brand standards, target audience & current brand position on Social Media platforms. Developing suitable content for relevant verticals in line with the business requirements. Formulating project timelines, budgets and reporting right from proposal to completion; managing post- completion account management. Working in coordination with Creative Team to translate content into creative vision (in sync with its offline strategies). Preparing work plans and ensuring completion of the same as per time and quality norms. Managing the pages, posts & feedback, deal with trolls and other content curation. Co-ordinate other assignments ie. website development, explainer video projects. Collating client feedback and assisting in the management of client expectations. Creating and presenting a monthly infographic with the analytics derived.

Sr. Manager - Communication

• Apr 2012 - Jun 2012

* Planning Communication Strategy for the Events division * Oversee the creative development of all communiqué from a creative / factual and branding perspective while ensuring timely delivery and proper execution * Identify, evaluate, negotiate, select and coordinate with vendors and suppliers for timely delivery of the activities * Co-ordinate for printing of brochures / leaflets / banners and other promotional material for seminars, exhibitions and events * Co ordinate, draft and edit the contents for key communications (website, newsletters, posters, speeches, whitepapers)

Manager - Corporate Communications

• Dec 2010 - Mar 2012

* Planning Communication Strategy for the company and its divisions in India and overseas * Aligning communication in line with company objectives with focus on both Internal and External brand building. * Work on the corporate film including ideate on concept, rewrite script, supervise edits for the company and its divisions in India and overseas. * Oversee the creative development of all communiqué from a creative / factual and branding perspective from internal resources as well as external resources while ensuring timely delivery and proper execution * Identify, evaluate, negotiate, select and coordinate with vendors and suppliers for timely delivery of the activities * Co-ordinate for printing of company’s brochures / leaflets / sample albums / standees / banners and other promotional material * Organize the corporate events & exhibitions. * Co ordinate, draft and edit the contents for key communications (website, newsletters, posters, speeches, whitepapers for internal events etc.) * Work on ideas to incorporate CSR in company’s communication strategy

Sr. Executive - Corporate Affairs

• Sep 2009 - Feb 2011

* Follow up with various government agencies for the status of the issues raised with them from time to time. * Prepare the corporate presentations (creation of content and salient features and converting them into presentation) * Co-ordinate with functional heads within the department to efficiently implement plans in a timely manner * Follow up with various government agencies for the status of the issues raised with them from time to time. * Prepare the corporate presentations (creation of content and salient features and converting them into presentation) * Co-ordinate with functional heads within the department to efficiently implement plans in a timely manner

Officer – Strategic Business

• Jan 2004 - Sep 2009

 Internal brand building to ensure that the organization's communication is aligned with its objectives.  Co ordinate with the marketing communications agency and overseeing the creative development of all communiqué from a creative / factual and branding perspective from internal resources as well as external resources while ensuring timely delivery and proper execution  Identify, evaluate, negotiate, select and coordinate with vendors and suppliers for timely delivery of the activities  Co-ordinate for the key communication channels including - Website / Blog / Newsletter / White papers / Brochures / Product data etc.  Co-ordinate for printing of company’s brochures / leaflets and other promotional material  Organize the corporate events & exhibitions.  Edit the contents for internal communications (website, newsletters, posters, speeches for internal events etc.)  Follow up with various government agencies for the status of the issues raised with them from time to time.  Keeping track of the meetings held by the senior management with the various government agencies.  Preparation of status reports & business plans with reference to various issues being undertaken by the organization with government agencies/Ministers  Preparation of presentations for internal reviews & presentations to government agencies / Ministers.  Assist Office of the Vice Chairman & Managing Director whenever required  Prepare the corporate presentations (creation of content and salient features and converting them into presentation) for the Senior Vice President – Strategic Business and other top executives  Co-ordinate with functional heads within the department to efficiently implement plans in a timely manner

Account Executive

• 2001 - 2003