Sunny Sen

Account Manager at Improwise
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English Full professional proficiency
  • Hindi Native or bilingual proficiency
Skills

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Bio

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5.0

/5.0
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Mukti Masih

I mentored Sunny some Years ago when he was a student. Even then he was passionate and focused about his career. He is honest.

Shifali Sharma

Having worked with Sunny on various Projects and Lead Generation work, I can say that he is a committed and hard working individual. His professionalism and positive attitude make for a partner who is easy to work with, has high standards and the ability to deliver.

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Credentials

  • Advanced Google Analytics
    Google
    Sep, 2019
    - Nov, 2024
  • Hubspot Email Marketing Certification
    HubSpot
    Sep, 2019
    - Nov, 2024
  • Inbound Marketing Certificate
    HubSpot
    Sep, 2019
    - Nov, 2024
  • Google Tag Manager
    Google Analytics Acadmey
    Jul, 2015
    - Nov, 2024

Experience

  • Improwise
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Oct 2019 - Present

      Customer Communication - Effectively communicate with the customer as it is a customer facing role. Send the response for the requests to review for basic/regular requests such as list imports, email campaigns etc. Proactively communicate and take control over customer management process Execution - Develop basic understanding of Marketo and SFDC : - Review and validate most ongoing requests such as list imports or email sends - Understand how the Email Campaigns are executed (including segmentation) - Understand how reports are created in SFDC - Create emails, email programs, landing pages and reports in Marketo - Understand the architecture of Marketo and SFDC - Segmentation in Marketo - Review all the Webinar platforms and understand integration with Marketo and create required process document for it - Provide request summary and performance reports Customer Request Management - - Track customer requests - Highlight stopping points or issues to ensure that no request is delayed QA Process - - QA process for all regular (or ongoing) requests - Validate the requests sent to the customers - Review existing process and QA checklist and create the ones that align with the business requirements Show less

  • Cyber Infrastructure (CIS)
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Automation & Email Marketing
      • Mar 2018 - Sep 2019

      Creation of email marketing campaigns to promote products or services. Ensuring marketing message is conveyed clearly and delivered properly to prospects. Ensuring messages are sent in proper form and template. Proofreading emails for clarity, grammar, and spelling. Developing a personalization strategy. Include specific graphics, incentives, and detailed descriptions. Reviewing messages for brevity. Delivering messages to those who have opted in for messages. Ensuring messages are mobile-friendly. Creating the database of emails for lead generation. Following up on interested respondents. Purge non-deliverable email addresses and opt-outs. Including persuasive 'call-to-action' in advertisements and promotions. Placing orders for products. Designing and writing press releases. Tracking and analyzing direct and interactive marketing campaigns. Using statistical analysis and reports to create campaigns. Coordinating and monitoring the maintenance, integrity, and security of several databases. Developing and coding the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor. Show less

  • Theorem
    • Marketing Services
    • 700 & Above Employee
    • Domain Expert - Email Marketing, Marketing Automation.
      • Mar 2017 - Feb 2018

      I am responsible for managing client accounts by overseeing the daily production, scheduling, delivery, and reporting of targeted email communications. I am acting as the primary liaison between the Client and the Company's production staff to produce and edit HTML and text marketing messages. I am also responsible to interact with Clients, Account Managers & Pre-sales on day to day basis. Operations management Maintaining all necessary up-to-date information of the process assigned. Maintaining Delivery Quality & TAT with no external errors or escalations and 100% Adherence to TAT. Internal & Repetitive. Client management Actively participating in meetings to understand clients business and their requirements. Meeting all requirements to support the client. Proactively communicating with client. Effectively managing escalations . Providing valuable insights in to client deliverable. Show less

  • Zeta Global
    • United States
    • Marketing Services
    • 700 & Above Employee
    • Digital Marketing Executive – (Campaign Management)
      • Sep 2016 - Mar 2017

      Knowledge of Internet technology and applications, including a broad understanding of email marketing environment. • Executing the Campaign with respective schedule. • Need to deliver performance reports to respective clients and business unit heads once the campaign is executed. • Performance tuning (Solving Different Domain issue, hints, explain plan, trace) • Suggest the clients regarding strategic data-driven customer email programs. • Need to work with internal creative resources to develop effective designs for all emails and supporting landing experiences. • Help the technical team to automate few routine tasks in executing campaigns without manual intervention • Experience in handling accounts independently and multiple campaigns at same instance • Implementation of quality initiatives, metrics-based evaluations and process development • Strong experience in understanding email distribution and deliverability issues, user state-based messaging and online ads. • Experience in working closely with US-based resources and managing successful client delivery • Handling day to day operations of campaigns performance, this includes campaign targeting and reporting. • Generate the reports based on client’s ROI Show less

  • Radius | Global Growth Experts
    • International Trade and Development
    • 100 - 200 Employee
    • Market Research Analyst
      • Apr 2014 - Sep 2016

      Radius helps businesses expand and win globally. We manage overseas operations and outsource entire global accounting and administrative functions. Services include integrated international accounting, finance, banking, tax, HR, legal and compliance services, as well as a cloud-based software platform that allows you to manage all of your global operations from your desk.•Constant research & up-gradation of knowledge regarding Search Engines and technologies.•Implemented strategy for managing a company’s interactions with Customers, clients and sales prospects.•The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.•Working with sales department to understand customer profile and assist sales team in managing key prospects data.•Working with global teams to research prospect information and ensure quality and on time delivery of data, Manage CRM system.•Managing Various R&D projects.•Conducting Market Research.•Assisting BD team in Competitor and Customer Research.•Assisting in marketing projects like Email Campaign, SEO, PPC, SMO etc. Show less

    • Market Analyst
      • Jun 2012 - Apr 2014

      “Invisible sales persons produce Invisible Sales”1. Working with sales department to understand customer profile and assist sales team in managing key prospects data.2. Focusing on India & Overseas market3. Email Campaign, Cold calling, identifying quality lead and fixing up demo4. Lead Nurturing, working closing with sales team5. Market Research, go-to marketing plan6. Research potential clients and pursue new business relationships.7. Follow up, develop and manage accounts & contacts, maintain In-house CRM.8. Managing Various R&D projects.9. Working with global teams to research prospect information and ensure quality and on time delivery of data.10. Assisting BD team in Competitor , Customer Research and Managing Various R&D projects.11. Clients follow up12. Finding sales partner for certain countries13. Planning & Execution of marketing & promotion campaigns.14. Mining for the new resources of advertisements & promotions.15. Work with Business development department for new ideas for reaching end user markets. Show less

  • Galaxy Weblinks Inc
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • SEO / SMO Executive
      • Apr 2011 - Jun 2012

      i am working as SEO executive ...working on basics of SEO ...Researching and resolving HTML code and content, link architecture and navigation issues,directory submission,article submission,press release,forum posting,article submission,keywords search ,Using web tools to track site traffic, rankings, and ultimately sales,Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted. Communicate technical information to nontechnical audiences,Receives, sorts, and files monthly and daily personnel action reports,actively participation in social media activities like blogging, community development and management, social bookmarking, commenting,can do new and alternative ways to leverage social media activities,Creative thinking and ability to strategise in this field Show less

    • CRM Executive
      • Apr 2011 - Jun 2012

      Managed CRM for company and other overseas client to nurture leads.

    • Email Marketing Coordinator
      • Apr 2011 - Jun 2012

      Prepare, test and execute email marketing campaigns and newslettersCoordinate email calendar to meet desired execution dates, maximize the audience, and minimize conflictCoordinate list acquisition and usage, including selection criteria and segmentation tactics, utilizing Lyris and for pulling lists, managing third party lists, maximizing list sizes and relevance, and monitoring list qualityEnsure compliance with CAN SPAM and other regulations, and business rulesMonitor and optimize deliverability, including white-listing and black-listing, content optimization, SPF, domain keys, feedback loops, and bounce-backsCoordinate marketing messages with Sales, Support, Product and Segment ManagementAnalyze and report on email marketing performance and effectivenessWork closely with designers to optimize layout, design, usability and customer experienceStay abreast of trends and best practices to maximize efficiency and effectivenessOther duties as assigned Show less

Education

  • school of computer science and information technology,DAVV
    M.sc(IT), english ,Computer programming
    2009 - 2011
  • PMB Gujrati Science college
    B.sc (CS), Computers Physics, Mathematics
    2004 - 2007
  • sanmati higher secondary school
    12th, English,Physics,chemistry,Mathematics,Computers
    1988 - 2004

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