Experience

Hong Kong Metropolitan University

• Hong Kong
• Higher Education
• 500 - 600 Employee

• Associate Professor

  • Sep 2020 - Present

  - Associate Professor of Advertising and Media Design- Digital Culture Research Centre Coordinator of the Research Institute for Digital Culture and Humanities- teaching courses for advertising media, cultural identities, market research and media strategy, media production skills, art direction, and graduation project and thesis supervision for the Bachelor of Arts with Honours in Creative Advertising and Media Design- making research of branding and advertising, social media and digital communication, mobile culture and communication, health communication, consumption and prosumption behaviours, digital culture and aesthetics, art space and cultural industries etc.

• Associate Professor & Programme Leader

  • Jul 2016 - Aug 2020

  - Associate Professor and Programme Leader of the Bachelor of Arts with Honours in Creative Advertising and Media Design- teaching courses for advertising media, cultural identities, market research and media strategy, media production skills, and graduation project and thesis supervision- Centre Director of the Digital Culture Research Centre of the Research Institute for Digital Culture and Humanities granted by the Research Grants Council of the HKSAR (UGC/IDS16/14) from 2015 to 2018- making research of branding and advertising, social media and digital communication, digital culture and humanities, consumption and prosumption behaviours etc.

• Assistant Professor & Programme Leader

  • Aug 2013 - Jun 2016

  - Assistant Professor and Programme Leader of the Bachelor of Arts with Honours in Creative Advertising and Media Design- Centre Director of the Digital Culture Research Centre of the Research Institute for Digital Culture and Humanities granted by the Research Grants Council of the HKSAR (UGC/IDS16/14) since 2015- teaching courses for advertising media, media research and communication, media production skills, and copywriting- making research of branding and advertising, social media and digital communication, mobile culture and communication, consumption and prosumption behaviours etc.



Hong Kong Baptist University

• Hong Kong
• Higher Education
• 700 & Above Employee

• Part-time Lecturer, Academy of Film

  • Jan 2013 - May 2013

  - teaching the course: “Mobile Communication” for a Bachelor of Arts (Honours) in Creative Writing for Film, Television and New Media, and guiding students to write research essay and to produce a group project of mobile short film (微電影) in order to thoroughly study the impact of mobile communication on digital marketing, social media culture, as well as participatory culture- teaching the course: “Great Works in Films” for a Higher Diploma in Film and guiding students to write Chinese film critique and research essay



Ipsos in Hong Kong

• Hong Kong
• Market Research
• 1 - 100 Employee

• Video Ethnographer (Project-based)

  • Dec 2012 - Apr 2013

  - shooting and editing video in Shanghai and Beijing for marketing research- using video ethnography and in-depth interviews to study Chinese eating behavior for client’s product promotion and design- studying consumption and prosumption patterns and experiences of social media by digital natives in Hong Kong by means of video ethnography - shooting and editing video in Shanghai and Beijing for marketing research- using video ethnography and in-depth interviews to study Chinese eating behavior for client’s product promotion and design- studying consumption and prosumption patterns and experiences of social media by digital natives in Hong Kong by means of video ethnography



Hong Kong Baptist University

• Hong Kong
• Higher Education
• 700 & Above Employee

• Visiting Senior Lecturer, Department of Communication Studies

  • Aug 2011 - Jul 2012

  - teaching the courses “Communication Design: Theory and History”, “Digital Audio and Video Production”, “Communication Design on the Internet”, “Interactive Media I - Convergence, Information and Interface”, and “Special Topic: Creative Industries from Critical Perspectives”- supervising undergraduate honours projects in the field of digital graphic communication- providing advice to purchasing professional standard equipments and software, and installing backdrop at practical studio for digital media and advertising production- preparing new syllabus “Creative Industries from Critical Perspectives” and other new courses for DGC and Media Arts programmes

• Part-time Instructor, School of Continuing Education

  • Oct 2010 - Dec 2011

  - tutoring classes for the courses: “New Media and International Communication” of a Bachelor degree in Communication and Media Management co-offered by University of South Australia; “Democracy and Public Opinion” and “Communication and Media Research” of a Bachelor degree in Public Relations co-offered by University of Canberra- guiding students to understand new media, international communication, media and cultural studies, democracy theories and public sphere, and to apply those theories in real life cases of Hong Kong new and social media management, democratic events and public opinion development such as 7.1 protests and environmental politics in Hong Kong; teaching students different qualitative and quantitative methods and methodologies by means of case studies and supervising students to write journal article reviews and academic research proposals and papers



Hong Kong Art School

• Lecturer and Programme Leader

  • Dec 2000 - Jul 2006

  - to acquire the quality and accreditation of programmes by Hong Kong Council for Accreditation of Academic and Vocational Qualifications (www.hkcaa.edu.hk) and top-up degree programme validation by Hong Kong Polytechnic University - to acquire industrial recognition of the School and its programmes by students’ outstanding performances in internship and exhibitions, and achievements in local and international competitions (SIGGRAPH USA, Hong Kong Digital Entertainment Excellence Awards, IFVA)- to build up the School’s team spirit by selection, appointment and assignment of lecturers, and by admission and counseling of students- to design and teach creative courses of Bachelor Degree and Higher Diploma in Applied and Media Arts- to organize exchange activities for both students and the public such like seminars, workshops and Artist-In-Residence programmes with international new media artists and scholars (e.g. Lev Manovich, Kathy High and Philomène Longpré)



TVB.COM Limited

• Online Media
• 1 - 100 Employee

• Senior Visual Producer

  • Oct 2004 - Dec 2004

  - producing visual promotional materials for Jade Channel programmes- coordinating brainstorming works by copy-editors, cameramen and other crew members in production- editing video and audio materials as well as designing animation and motion graphics - producing visual promotional materials for Jade Channel programmes- coordinating brainstorming works by copy-editors, cameramen and other crew members in production- editing video and audio materials as well as designing animation and motion graphics



Opus Media Productions Limited

• Executive Director

  • Sep 2000 - Aug 2002

  - management and art direction of multimedia production and design projects like TVC for Midea (美的) and Sunkist (soft drink), and web banner for Hitachi- planning for business project developments in both Hong Kong and China- leading a team of 6 media designers to produce digital media productions - management and art direction of multimedia production and design projects like TVC for Midea (美的) and Sunkist (soft drink), and web banner for Hitachi- planning for business project developments in both Hong Kong and China- leading a team of 6 media designers to produce digital media productions



Institute of Vocational Education (Shatin & Kwun Tong) and Hong Kong Technical College (Tsing Yi)

• Lecturer

  • Sep 1997 - May 2002

  - teaching cultural and design studies, design management and marketing, research methodologies, creative concept development, multimedia design and animation in Higher Diploma, Diploma and Higher Certificate programmes in Digital Media and Design Studies- student tutoring and graduation project supervision - teaching cultural and design studies, design management and marketing, research methodologies, creative concept development, multimedia design and animation in Higher Diploma, Diploma and Higher Certificate programmes in Digital Media and Design Studies- student tutoring and graduation project supervision



Hutchison Telecommunications (Hong Kong) Ltd.

• Web Developer

  • Sep 1999 - Dec 1999

  - design and management of web development- supporting business development by marketing officers - design and management of web development- supporting business development by marketing officers



Chinese Television Network Ltd.

• Assistant Art Director

  • Dec 1994 - May 1999

  - coordinating animation design with producers and subordinate animators for programme productions- designing 2D and 3D videographics and animation- producing station’s desktop publishing works from ideas to printouts - coordinating animation design with producers and subordinate animators for programme productions- designing 2D and 3D videographics and animation- producing station’s desktop publishing works from ideas to printouts



Star TV Asian Region Ltd.

• Researcher

  • Oct 1994 - Dec 1994

  - researching genre films for a special topic of the programme “Movie World”- editing genre film footages for each episode - researching genre films for a special topic of the programme “Movie World”- editing genre film footages for each episode



Television Broadcasts Limited

• Research Writer

  • Jul 1994 - Sep 1994

  - researching and designing contents and activities for variety programmes- scriptwriting for short drama within variety programmes- coordinating guests, artists and production teams - researching and designing contents and activities for variety programmes- scriptwriting for short drama within variety programmes- coordinating guests, artists and production teams



Radio Television Hong Kong

• Production Assistant

  • Apr 1994 - Jun 1994

  - assisting producers for both online and offline productions- making research for programme pre-production- coordinating participants and crew members for productions - assisting producers for both online and offline productions- making research for programme pre-production- coordinating participants and crew members for productions



Advanced Communication Equipment (INT.) Co., Ltd.

• Marketing Support Officer

  • Jul 1993 - Mar 1994

  - to support marketing team’s business development in both Hong Kong and China- to achieve oversea training of advanced digital media production equipments- to provide demonstration and training of advanced digital production equipments like Avid computer editing systems and Vertigo 3D animation systems in China- to setup booth and to prepare demonstration and answer questions in exhibitions- to prepare newsletters and catalogues of advanced equipments in both Hong Kong and China - to support marketing team’s business development in both Hong Kong and China- to achieve oversea training of advanced digital media production equipments- to provide demonstration and training of advanced digital production equipments like Avid computer editing systems and Vertigo 3D animation systems in China- to setup booth and to prepare demonstration and answer questions in exhibitions- to prepare newsletters and catalogues of advanced equipments in both Hong Kong and China