Experience

Premier Partners LLC

• 1 - 100 Employee

• VC Division Principal

  • Nov 2020 - Present

  Investing in early to growth stage start-ups. Looking for innovators in beauty, fashion, contents, food, and technology. Supporting adoptions & applications of blockchain technology. Investing in early to growth stage start-ups. Looking for innovators in beauty, fashion, contents, food, and technology. Supporting adoptions & applications of blockchain technology.



Banksalad

• South Korea
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Owner

  • Aug 2018 - Sep 2020

  Led the growth of an early stage fin-tech start up. My role @ Banksalad included Product Owner / Marketer & Recruiter. Led the growth of an early stage fin-tech start up. My role @ Banksalad included Product Owner / Marketer & Recruiter.



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Fellow

  • Jan 2018 - Jun 2018

• Business Analyst

  • Feb 2015 - Dec 2017

  [Strategy]Redefined digital marketing strategies for a leading food manufacturer/food service/retail company focusing on improving its customer lifecycle management; provided its customer breakdown and sized customer value by analyzing 10M+ data cells Developed 5 year China-go-to-market strategy for a newly launched domestic cosmetics brand by benchmarking 3 success cases; provided detailed sourcing, merchandising, and marketing strategies customized for the greater China marketStructured growth strategy for a national financial infra institution with annual transaction volume USD ~1500 trn by benchmarking the growth archetypes of global counterparts; Led a sub-team of 3 members to identify revenue potential of USD ~100 bn and initiated potential partnership discussions with European counterparts for the client [Due Diligence]Drafted an overarching investment plan on Korea F&B sector by thoroughly analyzing latest trends and business models Formulated key success factors and built proxies for growth for previously under-researched upstream F&B businesses with total market size of USD ~5 trn; required problem solving with government officials, business owners, and end-consumers Identified potential risk and growth factors for Korea’s renewable energy industry, resulting in a consecutive in-depth due diligence on potential acquisition targets[Management & Operation]Operated a processed food company as a core member of the Chief Transformation Office commissioned by the group CEO; focused on driving growth by leading a task force team to facilitate product development and sales; launched 5 products in the span of 3 months and achieving 174% of the 6 month revenue target for the growth channel Identified annual cost saving potential of USD ~30 mn for a global leading advanced electronics company by introducing data analytics based line optimization and alternative sourcing and implemented a pilot for one of the raw materials Show less



Glenwood Investments

• Private Equity Intern

  • Mar 2014 - Jul 2014

  Supported the PE group in acquiring a leading home appliance manufacturing/rental company in Korea. Assisted in preparing transaction materials including investment memorandum and pitch presentations. Managed communications between the working group and the potential limited partner (LP) group to organize pitch activities and support the overall fundraising efforts for the fund of USD 300M. Reviewed and re-organized commercial, financial, and tax due diligence outputs in order to present them to the investment committees of the potential LP institutions. Drafted marketing materials and conducted first-hand valuations for additional on-going deals in the PE group as well as analyzing the financials of potential acquisition targets. Show less



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Intern

  • Dec 2013 - Feb 2014

  Collected and analyzed market data to suggest optimal brand strategies for a major confectionary company; this involved designing, conducting field studies to analyze the client's major distribution channels and create a new set of market share data that measured each brand’s performance based on its brand exposure in different channels. Also involved processing raw survey data and assisting in product line profitability analysis utilizing Microsoft Excel. Collected and analyzed market data to suggest optimal brand strategies for a major confectionary company; this involved designing, conducting field studies to analyze the client's major distribution channels and create a new set of market share data that measured each brand’s performance based on its brand exposure in different channels. Also involved processing raw survey data and assisting in product line profitability analysis utilizing Microsoft Excel.



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jul 2013 - Aug 2013

  Monitored market data and devised short-term and long-term strategies for a recently launched medicine brand. Daily tasks involved processing and analyzing monthly raw market data in order to assess the medicine's current market position and building short-term goals for the product along with the long term vision. Also involved filtering and analyzing 50+ medical journals in order to derive key selling messages for the product and providing educational presentations to the sales department to improve product understanding. Show less