Experience

Ralph&Das
• India
• Advertising Services
• 1 - 100 Employee
• Account Director

  • Nov 2022 - Present


Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Group Account Manager

  • Mar 2011 - Dec 2013

  Group Account Manager for V-Guard, Bharti Axa General Insurance, Titan Gold plus, Titan Eye, and HLL. Managed cross-functional partnerships as well as client relationships. Re-launching brands beginning with product re-engineering, packaging makeovers, format and concept innovations, re-crafting consumer promotions, and changing gears from BTL to an ATL approach. Part of the core team for significant commercial shoots for V-Guard products in ideating, budgeting & planning. Part of the Titan Goldplus jewelry ‘Nano car campaign’ Effectively conducted and submitted Market Research for Titan Eye Gujarat markets for consumer behavior mapping and developing marketing strategies. Part of Re-launch & packaging for HLL (Saheli Contraceptive pills). Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Content Manager

  • May 2010 - Jan 2011

  Innovative website designing, page layout creatives and end to end content writing Innovative website designing, page layout creatives and end to end content writing



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Sep 2008 - Apr 2010

  Lead and administered the complete advertising of personal care brands for Himalaya Drug Company, Core team of Television Commercial shoots for their well-known personal care products. Part of the core marketing team for their annual sales conference for 3 months during secondment at Himalaya Drug Company. Worked with the marketing team on geographical and internal distribution expansion by analyzing market scoping and marketing strategies. Participated in Market visits and sales drive in Bangalore, Chennai, and Delhi Contribution towards development of packaging & designing for some of the new entrant brands for Himalaya Show less



Zee Entertainment Enterprises Limited

• India
• Entertainment Providers
• 700 & Above Employee

• Assistant Creative Director

  • Dec 2005 - Jun 2008

  Planned supervised and managed on-floor shoot and post-production requirements on the oldest popular reality music show Sa Re Ga Ma Pa. Coordinating with script writers, participants, camera crew, art directors, costume designers, and musical composers to ensure consistent creative execution. Handled marketing of promotional events for the show. Content Management of Zee TV websites across various sectors. Planned supervised and managed on-floor shoot and post-production requirements on the oldest popular reality music show Sa Re Ga Ma Pa. Coordinating with script writers, participants, camera crew, art directors, costume designers, and musical composers to ensure consistent creative execution. Handled marketing of promotional events for the show. Content Management of Zee TV websites across various sectors.



lemontea productions

• India
• Paper and Forest Product Manufacturing

• Assistant Director

  • Mar 2005 - Nov 2005

  End to end part of the show production including scripting, story boarding, planning, location recce, scheduling, assisting director on the sets and post production supervision for magazine shows and comedy reality show on Star Network. End to end part of the show production including scripting, story boarding, planning, location recce, scheduling, assisting director on the sets and post production supervision for magazine shows and comedy reality show on Star Network.


Mphasis
• India
• IT Services and IT Consulting
• 700 & Above Employee
• Customer Service Executive

  • Feb 2003 - Oct 2004

iB&W Communications Pvt Ltd
• Account Executive

  • Jun 2002 - Feb 2003