Sunita J.
Marketing Automation Operations | Customer Lifecycle Optimization at Elite Virtual Assistants- Claim this Profile
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Bio
Credentials
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Working with Creatives
LinkedInFeb, 2023- Oct, 2024 -
Functional Programming with PHP
LinkedInJan, 2023- Oct, 2024 -
WordPress: Developing Blocks with Gutenberg
LinkedInJan, 2023- Oct, 2024 -
Learning Vue.js
LinkedInFeb, 2022- Oct, 2024 -
Advanced Google Tag Manager
LinkedInJan, 2022- Oct, 2024 -
DevOps Foundations: Containers
LinkedInJan, 2022- Oct, 2024 -
Programming Foundations: Databases
LinkedInJan, 2022- Oct, 2024 -
Salesforce Trailhead Badges
Trailhead by SalesforceJan, 2022- Oct, 2024 -
UX Foundations: Accessibility
LinkedInAug, 2016- Oct, 2024 -
User Experience for Web Design
LinkedInJul, 2016- Oct, 2024 -
Green Belt in Lean Six Sigma
Purdue UniversityMay, 2014- Oct, 2024 -
HubSpot CMS For Marketers
HubSpot AcademyFeb, 2022- Oct, 2024 -
Inbound Marketing
HubSpot AcademyFeb, 2022- Oct, 2024
Experience
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Elite Virtual Assistants
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Marketing Automation Operations | Customer Lifecycle Optimization
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Jan 2018 - Present
- Design and optimize digital marketing campaigns with stylish landing pages and email templates, optimized for search, conversion, & speed utilizing html, css and javascript best practices. - Integrate leads with popular CRMs and email marketing platforms (Active Campaign, HubSpot, MailChimp, Klaviyo, Zoho, ConvertKit and Constant Contact etc.) - Provide website chat/email support via Tawk.to/HubSpot/Intercom - Follow up with leads and assist with presentations/demos to convert prospects - Update CRM based on phone/chat/email interactions with customers - Collaborate with marketing to produce optimized sales/email marketing automation funnels to increase customer loyalty, referrals, purchase frequency & average lifetime customer value. - Create API integrations for form submissions with third-party integrations (Zapier, Integromat, Custom) - Design WordPress websites based on project specifications for clients - Troubleshoot hosting, domain and mail deliverability issues - Provide & implement recommendations on WordPress plugins and marketing tools to improve client/agency operations
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Marketing Operations/Project Management
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Apr 2014 - Nov 2018
- Provide strategic marketing guidance to create effective lead generation funnels, identifying opportunities for monetization at all levels to maximize revenue - Design & build landing pages, websites and email templates - Create data event-driven strategies in google analytics to measure marketing campaign goals - Configure advanced automated marketing funnels in email marketing systems and custom API integrations (form capture and website visit triggers) - Conduct SEO and on-page optimization audits to improve website ranks and pagespeed - Research competitors to assist in the creation of effective SEO/Marketing strategies - Create social media posts and email marketing campaigns to execute marketing plans - Set up chatbot automations to drive leads, client engagement (via surveys/feedback) and manage customer support requests - Website and MySQL Database Maintenance and Troubleshooting - Provide strategic guidance to assist clients with developing customer personas - Offer consulting in business process re-engineering, marketing & web applications - Develop standard operating procedures, manuals to facilitate the training of client employees on new policies and process improvement procedures.
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Caesars Financial Operations Improvement Project Manager
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Jul 2012 - Feb 2014
- Supervised and led the standardization of cage audit procedures and paperwork preparation across Las Vegas, Reno and Laughlin casino properties, reducing audit time from an average of 2 hours to 30 minutes - Acted as a contact point for all areas of audit and cage directors and worked on company-wide CF Ops cage and audit projects geared towards efficiency - Led project progress reports with department leaders and top management on a regular basis - Collaborated with personnel across different departments, conducted market research and presented a $10M Incremental Revenue Marketing Proposal to top management for the “Rising Stars Total Rewards Visa Card Project”
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Berea College
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United States
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Higher Education
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700 & Above Employee
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Community Development Specialist/Teaching Assistant
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Sep 2007 - May 2011
- Provided consulting services for entrepreneurs by: evaluating business operations, presenting findings & suggestions to clients and developing marketing practices that led to new business segments & improved profitability - Created comprehensive economic, financial forecasts and models for clients to assist in budgeting and strategic planning - Presented business plans, strategies, and financial tools in professional competitions to obtain critical feedback, winning a grant of $500 - Provided consulting services for the Berea Tourism Commission, developing marketing strategies to stimulate tourism growth within the greater Berea KY area. - Organized, hosted and executed business strategy workshops for the 'Berea Festival of Workshops'
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State Street
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United States
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Financial Services
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700 & Above Employee
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Intermediate Business Group Intern
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Jun 2010 - Aug 2010
- Assisted IBG Support personnel in day to day operations of mutual funds, including ETFs, by reviewing financial statements, fund expenses and fund performance for reasonability. - Completed reporting for fund and advisor data for assets under management. - Monitored product information available on the funds’ website. - Assisted with quarterly trustee reports and weekly holdings - Assisted IBG Support personnel in day to day operations of mutual funds, including ETFs, by reviewing financial statements, fund expenses and fund performance for reasonability. - Completed reporting for fund and advisor data for assets under management. - Monitored product information available on the funds’ website. - Assisted with quarterly trustee reports and weekly holdings
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Human Resources Intern
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Jun 2009 - Aug 2009
- Assisted with planning and event preparation with the Internship Program - Worked with the Interactive Team to provide assistance with changes to the SSgA website - Assisted with building College Industry & Diversity Events Calendar for SSgA - Assisted with planning and event preparation with the Internship Program - Worked with the Interactive Team to provide assistance with changes to the SSgA website - Assisted with building College Industry & Diversity Events Calendar for SSgA
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Trinidad Cement Limited
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Wholesale Building Materials
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100 - 200 Employee
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Procurement Department Intern (Supply Chain Management)
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Jun 2008 - Aug 2008
- Conducted internal audits to determine the efficiency of the inventory record keeping process - Streamlined old process to create a more efficient system - Conducted surveys to increase department efficiency and eliminated purchase order backlogs to update records - Conducted internal audits to determine the efficiency of the inventory record keeping process - Streamlined old process to create a more efficient system - Conducted surveys to increase department efficiency and eliminated purchase order backlogs to update records
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Assistant Spanish Professor
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Sep 2006 - Jul 2007
- Lectured students on school assigned syllabus - Graded homework assignments and exams - Communicated students’ performance with parents and worked with them to design teaching strategies that improved student performance - Regularly tracked student grades to analyze where academic support was needed - Lectured students on school assigned syllabus - Graded homework assignments and exams - Communicated students’ performance with parents and worked with them to design teaching strategies that improved student performance - Regularly tracked student grades to analyze where academic support was needed
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Education
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Frostburg State University
Master of Business Administration (MBA), Business Administration and Management, General -
2007 - 2011
Berea College
Bachelor of Science (B.Sc.), Finance & Minor in Economics
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