Experience

Tasty Food Group

• United Arab Emirates
• Food and Beverage Services
• 1 - 100 Employee

• Sales Manager

  • Jun 2022 - Present

  Sales Manager -UAE – Tasty Foods, Ajmi,Happy,Kozikoden’s,Kellogg’s - Brands Consumer Trends: Developed the necessary brand /Sales plans that fit the customer objectives in order to maximize Customer Satisfaction / Sales from AED 32M to 50M with 56.3% increase for the year 2022. Planned new sales strategies to achieve 70M business with 40% increment for the year 2023. Brand Management: Analysed 800 active SKU’s / brand sales data & market share trends by channel to come up with… Show more Sales Manager -UAE – Tasty Foods, Ajmi,Happy,Kozikoden’s,Kellogg’s - Brands Consumer Trends: Developed the necessary brand /Sales plans that fit the customer objectives in order to maximize Customer Satisfaction / Sales from AED 32M to 50M with 56.3% increase for the year 2022. Planned new sales strategies to achieve 70M business with 40% increment for the year 2023. Brand Management: Analysed 800 active SKU’s / brand sales data & market share trends by channel to come up with conclusions & insights of (Sales,Demand,Sell-Out,Stock) manage & execute the necessary campaigns, trade marketing, in store /BTL activities, including email, POS, merchandising / suggested promotions by channel within untapped markets within (Modern Trade & Traditional Trade). Distribution: RTM / distribution & routing plans are clearly communicated with team to achieve targets(improve revenue growth & profitability) and harmonize demand and supply cycles and minimize effects of out of stock. Private Labelling / New Brand Launch : Initiated process to develop private labelling & acquire contracts. Successfully launched an economy brand to construct a strong bottom up planning at customer / channel level for category. Sales Team Management: Handle 30 Van Salesman/ drivers, 6 Sales Supervisors, 20 Sales Executives & 43 Merchandisers team are provided with all the necessary brand knowledge, information, and other necessary tools to help them deliver the desired in market execution. Objectives: Crafted Sales Strategies with consistent revenue growth, implementing pricing/promotion strategies, Data driven, Market expansion, Motivating Sales team, Lead & Mentor & display strong Leadership. Show less Sales Manager -UAE – Tasty Foods, Ajmi,Happy,Kozikoden’s,Kellogg’s - Brands Consumer Trends: Developed the necessary brand /Sales plans that fit the customer objectives in order to maximize Customer Satisfaction / Sales from AED 32M to 50M with 56.3% increase for the year 2022. Planned new sales strategies to achieve 70M business with 40% increment for the year 2023. Brand Management: Analysed 800 active SKU’s / brand sales data & market share trends by channel to come up with… Show more Sales Manager -UAE – Tasty Foods, Ajmi,Happy,Kozikoden’s,Kellogg’s - Brands Consumer Trends: Developed the necessary brand /Sales plans that fit the customer objectives in order to maximize Customer Satisfaction / Sales from AED 32M to 50M with 56.3% increase for the year 2022. Planned new sales strategies to achieve 70M business with 40% increment for the year 2023. Brand Management: Analysed 800 active SKU’s / brand sales data & market share trends by channel to come up with conclusions & insights of (Sales,Demand,Sell-Out,Stock) manage & execute the necessary campaigns, trade marketing, in store /BTL activities, including email, POS, merchandising / suggested promotions by channel within untapped markets within (Modern Trade & Traditional Trade). Distribution: RTM / distribution & routing plans are clearly communicated with team to achieve targets(improve revenue growth & profitability) and harmonize demand and supply cycles and minimize effects of out of stock. Private Labelling / New Brand Launch : Initiated process to develop private labelling & acquire contracts. Successfully launched an economy brand to construct a strong bottom up planning at customer / channel level for category. Sales Team Management: Handle 30 Van Salesman/ drivers, 6 Sales Supervisors, 20 Sales Executives & 43 Merchandisers team are provided with all the necessary brand knowledge, information, and other necessary tools to help them deliver the desired in market execution. Objectives: Crafted Sales Strategies with consistent revenue growth, implementing pricing/promotion strategies, Data driven, Market expansion, Motivating Sales team, Lead & Mentor & display strong Leadership. Show less



Dutch & Habro International

• United Arab Emirates
• Manufacturing
• 1 - 100 Employee

• Distribution Sales Manager

  • Jun 2020 - May 2022

  Sales Manager - UAE - Goodbye, Ceasers, Lovaire, Podo,Victor – House Hold, Hygiene, Health & Personal Care Brands) Distribution & Planning: Created & defined route plans, follow and improve service / distribution activities through merchandisers / Sales Team to achieve their set targets & monitor their KPI’s. Handled Top Tier A class Hypermarkets/ Supermarkets & B class Hypermarkets /Supermarkets within Modern Trade & Traditional General Trade markets within UAE. Sales Team Management:… Show more Sales Manager - UAE - Goodbye, Ceasers, Lovaire, Podo,Victor – House Hold, Hygiene, Health & Personal Care Brands) Distribution & Planning: Created & defined route plans, follow and improve service / distribution activities through merchandisers / Sales Team to achieve their set targets & monitor their KPI’s. Handled Top Tier A class Hypermarkets/ Supermarkets & B class Hypermarkets /Supermarkets within Modern Trade & Traditional General Trade markets within UAE. Sales Team Management: Ensured that the Van Sales, Modern Trade Sales Team / Merchandisers team are provided with all the necessary brand knowledge, information, and other necessary tools to help them deliver the desired in market execution. Category & Consumer Shopper’s Understanding: Monitored the dynamics of the brand’s category through conducting field visits and requesting data from the field to ensure in-store execution of activities meet sales plan & brand strategy. (Competitors, pricing, range, activities, promotions etc.) Handle 34 Normal SKU’s and 84 promotional SKU’s. Brand Management: Oversaw the spending of the funds allocated to each brand to achieve target profitability. Approved the brand marketing activities & development of in-store & POS material in order to ensure quality execution / achieve brand image objectives through secondary / promotional activities for product visibility. Objectives: Managed the Promotions budgets / payment terms, pricing, activities and other trading terms through joint business plan in order to maximize the company’s sales from AED 1.2M to 1.6M with 33.3% increase within 3 months. Private Labelling / New Brand Launch : Initiated process to develop private labelling brand Victor. Successfully launched an economy brand to construct a strong bottom up planning for discount markets within UAE. Show less Sales Manager - UAE - Goodbye, Ceasers, Lovaire, Podo,Victor – House Hold, Hygiene, Health & Personal Care Brands) Distribution & Planning: Created & defined route plans, follow and improve service / distribution activities through merchandisers / Sales Team to achieve their set targets & monitor their KPI’s. Handled Top Tier A class Hypermarkets/ Supermarkets & B class Hypermarkets /Supermarkets within Modern Trade & Traditional General Trade markets within UAE. Sales Team Management:… Show more Sales Manager - UAE - Goodbye, Ceasers, Lovaire, Podo,Victor – House Hold, Hygiene, Health & Personal Care Brands) Distribution & Planning: Created & defined route plans, follow and improve service / distribution activities through merchandisers / Sales Team to achieve their set targets & monitor their KPI’s. Handled Top Tier A class Hypermarkets/ Supermarkets & B class Hypermarkets /Supermarkets within Modern Trade & Traditional General Trade markets within UAE. Sales Team Management: Ensured that the Van Sales, Modern Trade Sales Team / Merchandisers team are provided with all the necessary brand knowledge, information, and other necessary tools to help them deliver the desired in market execution. Category & Consumer Shopper’s Understanding: Monitored the dynamics of the brand’s category through conducting field visits and requesting data from the field to ensure in-store execution of activities meet sales plan & brand strategy. (Competitors, pricing, range, activities, promotions etc.) Handle 34 Normal SKU’s and 84 promotional SKU’s. Brand Management: Oversaw the spending of the funds allocated to each brand to achieve target profitability. Approved the brand marketing activities & development of in-store & POS material in order to ensure quality execution / achieve brand image objectives through secondary / promotional activities for product visibility. Objectives: Managed the Promotions budgets / payment terms, pricing, activities and other trading terms through joint business plan in order to maximize the company’s sales from AED 1.2M to 1.6M with 33.3% increase within 3 months. Private Labelling / New Brand Launch : Initiated process to develop private labelling brand Victor. Successfully launched an economy brand to construct a strong bottom up planning for discount markets within UAE. Show less



Gulf Ice and Modern Ice Factory

• Sales Manager

  • Apr 2019 - May 2020

  Sales Forecasting & Planning: Collated previous sales data and prepared sales strategy to increase monthly sales of tube ice from AED900K to 1.1M with 22.2% increment within 3 months, managed Van Sales Team, Sales Supervisor & Route Supervisor for entire UAE. Distribution Operation Management: Studied RTM & redefined existing routes and changed the route plan to increase productivity & timely deliveries. Understood of distribution landscape and establish channel strategies along with… Show more Sales Forecasting & Planning: Collated previous sales data and prepared sales strategy to increase monthly sales of tube ice from AED900K to 1.1M with 22.2% increment within 3 months, managed Van Sales Team, Sales Supervisor & Route Supervisor for entire UAE. Distribution Operation Management: Studied RTM & redefined existing routes and changed the route plan to increase productivity & timely deliveries. Understood of distribution landscape and establish channel strategies along with associated plans accordingly in the existing routes to increase productivity among 17 routes & prepared new route plans at Dubai & Abu Dhabi. Market Research & Sales Strategies: Work closely with Retail Supermarkets, Hypermarkets & Groceries, Sales Supervisor and Sales teams to define and run customer activation plans to drive Sell out and maximize brand Market Share. Show less Sales Forecasting & Planning: Collated previous sales data and prepared sales strategy to increase monthly sales of tube ice from AED900K to 1.1M with 22.2% increment within 3 months, managed Van Sales Team, Sales Supervisor & Route Supervisor for entire UAE. Distribution Operation Management: Studied RTM & redefined existing routes and changed the route plan to increase productivity & timely deliveries. Understood of distribution landscape and establish channel strategies along with… Show more Sales Forecasting & Planning: Collated previous sales data and prepared sales strategy to increase monthly sales of tube ice from AED900K to 1.1M with 22.2% increment within 3 months, managed Van Sales Team, Sales Supervisor & Route Supervisor for entire UAE. Distribution Operation Management: Studied RTM & redefined existing routes and changed the route plan to increase productivity & timely deliveries. Understood of distribution landscape and establish channel strategies along with associated plans accordingly in the existing routes to increase productivity among 17 routes & prepared new route plans at Dubai & Abu Dhabi. Market Research & Sales Strategies: Work closely with Retail Supermarkets, Hypermarkets & Groceries, Sales Supervisor and Sales teams to define and run customer activation plans to drive Sell out and maximize brand Market Share. Show less



National Food Products Company | NFPC Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• Area Sales Supervisor MT & TT - OASIS WATER

  • Jan 2016 - Mar 2019

  Area Sales Supervisor MT & TT – Oasis Water 5 Gallon Division (5 Gallon, PET, Lacnor,Blu,Safa Brands) Category Management: Handled 7 Categories within Brands Oasis Water 5G, PET & Lacnor Milk / Juices, Blu Sparkling Water, Dispensers, Plastic Cups with 88 SKU’s & had promoted sales volume / value opportunities increment by from 4.03M to 4.20 by 5% for year (2016-2017) & 4.20M to 4.53M by 7% Increment Sales YoY (2017-2018) & 4.53M to 4.89 by 8% Increment Sales for YoY (2018-2019). ▪… Show more Area Sales Supervisor MT & TT – Oasis Water 5 Gallon Division (5 Gallon, PET, Lacnor,Blu,Safa Brands) Category Management: Handled 7 Categories within Brands Oasis Water 5G, PET & Lacnor Milk / Juices, Blu Sparkling Water, Dispensers, Plastic Cups with 88 SKU’s & had promoted sales volume / value opportunities increment by from 4.03M to 4.20 by 5% for year (2016-2017) & 4.20M to 4.53M by 7% Increment Sales YoY (2017-2018) & 4.53M to 4.89 by 8% Increment Sales for YoY (2018-2019). ▪ End-to-End Marketing: Force recommended to implement a new idea of FREE WATER DISPENSER with coupons to small commercial / residential customer in the year 2017 which increased Oasis water Sales within company by 5% within entire UAE in short span. ▪ Distribution Operations: Administered the sales team of 25, Pre-sellers towards consistent achievement of 100% sales volume against targets. Effectively handled groceries, supermarkets, hotels, restaurants, home & offices. ▪ Key Account Management: Handled Emirates Global Aluminum (EGA), Etihad Ariways, ADNOC, Carrefour & Lulu Group, National Catering Company, Hyundai Engineering, ADAC,AD Ports Group, Aldar Group,FAB,ADCB, as Key Account Customers. ▪ Account Receivables: Managed Collections Cash & Credit for the assigned customers & reduced overdues. ▪ Knowledge of retail and wholesale networks, with exposure to B2B & B2C accounts, also having managed Distributors, Key customers and Multi-cultural sales teams. ▪ Market Research Strategies: Performed End consumer assessments and market research, collate Sales Analysis to present the management in order to make recommendations on industrial trends, rival’s activities, using 4P’s Pricing, Positioning, Product and Placement strategy. Show less Area Sales Supervisor MT & TT – Oasis Water 5 Gallon Division (5 Gallon, PET, Lacnor,Blu,Safa Brands) Category Management: Handled 7 Categories within Brands Oasis Water 5G, PET & Lacnor Milk / Juices, Blu Sparkling Water, Dispensers, Plastic Cups with 88 SKU’s & had promoted sales volume / value opportunities increment by from 4.03M to 4.20 by 5% for year (2016-2017) & 4.20M to 4.53M by 7% Increment Sales YoY (2017-2018) & 4.53M to 4.89 by 8% Increment Sales for YoY (2018-2019). ▪… Show more Area Sales Supervisor MT & TT – Oasis Water 5 Gallon Division (5 Gallon, PET, Lacnor,Blu,Safa Brands) Category Management: Handled 7 Categories within Brands Oasis Water 5G, PET & Lacnor Milk / Juices, Blu Sparkling Water, Dispensers, Plastic Cups with 88 SKU’s & had promoted sales volume / value opportunities increment by from 4.03M to 4.20 by 5% for year (2016-2017) & 4.20M to 4.53M by 7% Increment Sales YoY (2017-2018) & 4.53M to 4.89 by 8% Increment Sales for YoY (2018-2019). ▪ End-to-End Marketing: Force recommended to implement a new idea of FREE WATER DISPENSER with coupons to small commercial / residential customer in the year 2017 which increased Oasis water Sales within company by 5% within entire UAE in short span. ▪ Distribution Operations: Administered the sales team of 25, Pre-sellers towards consistent achievement of 100% sales volume against targets. Effectively handled groceries, supermarkets, hotels, restaurants, home & offices. ▪ Key Account Management: Handled Emirates Global Aluminum (EGA), Etihad Ariways, ADNOC, Carrefour & Lulu Group, National Catering Company, Hyundai Engineering, ADAC,AD Ports Group, Aldar Group,FAB,ADCB, as Key Account Customers. ▪ Account Receivables: Managed Collections Cash & Credit for the assigned customers & reduced overdues. ▪ Knowledge of retail and wholesale networks, with exposure to B2B & B2C accounts, also having managed Distributors, Key customers and Multi-cultural sales teams. ▪ Market Research Strategies: Performed End consumer assessments and market research, collate Sales Analysis to present the management in order to make recommendations on industrial trends, rival’s activities, using 4P’s Pricing, Positioning, Product and Placement strategy. Show less



PRIMLAKS (Food, Shelter, Light)

• Regional Manager

  • Oct 2010 - Nov 2015

  Highlights: Implementation of Go-To-Market strategy for the assigned market(s), led the Sales team of 10 & effective handling of vendors/distributors in food division to achieve $16.633m, a 55% of annual projected target in five months. Through distributors,Incremented manufacturing sales to $1.2m every month for the largest produced roofing sheets and increased by 25% within the first year, Increased gross profit by 12%, by implementing robust inventory operational controls and for 9… Show more Highlights: Implementation of Go-To-Market strategy for the assigned market(s), led the Sales team of 10 & effective handling of vendors/distributors in food division to achieve $16.633m, a 55% of annual projected target in five months. Through distributors,Incremented manufacturing sales to $1.2m every month for the largest produced roofing sheets and increased by 25% within the first year, Increased gross profit by 12%, by implementing robust inventory operational controls and for 9 locations & grew sales by 10% across northern Nigeria. Local Store Marketing (LSM) programs/distributor management increased the new product, steel pipes sale from start up to $ 3.18m per month in 17 months and negotiated a contract variation with an existing client at 54% of sales with a value of $1.6m. Show less Highlights: Implementation of Go-To-Market strategy for the assigned market(s), led the Sales team of 10 & effective handling of vendors/distributors in food division to achieve $16.633m, a 55% of annual projected target in five months. Through distributors,Incremented manufacturing sales to $1.2m every month for the largest produced roofing sheets and increased by 25% within the first year, Increased gross profit by 12%, by implementing robust inventory operational controls and for 9… Show more Highlights: Implementation of Go-To-Market strategy for the assigned market(s), led the Sales team of 10 & effective handling of vendors/distributors in food division to achieve $16.633m, a 55% of annual projected target in five months. Through distributors,Incremented manufacturing sales to $1.2m every month for the largest produced roofing sheets and increased by 25% within the first year, Increased gross profit by 12%, by implementing robust inventory operational controls and for 9 locations & grew sales by 10% across northern Nigeria. Local Store Marketing (LSM) programs/distributor management increased the new product, steel pipes sale from start up to $ 3.18m per month in 17 months and negotiated a contract variation with an existing client at 54% of sales with a value of $1.6m. Show less



Stallion Group

• Australia
• Consumer Services
• 1 - 100 Employee

• Head Of Business Development

  • Nov 2007 - Sep 2010

  Developed cross-cultural environment for a fast track growth. Created new opportunities for organization by adding new products for corridors in northern markets.Managed P&L in the start up business environment.Managed a team of 25. Highlights : Organized a sales team & manpower, handled vendors & distributors that had contributed in increasing sales from start up to $ 181m per month within 21 months and achieved 103% volume growth from 23% in two months and strengthened relationships… Show more Developed cross-cultural environment for a fast track growth. Created new opportunities for organization by adding new products for corridors in northern markets.Managed P&L in the start up business environment.Managed a team of 25. Highlights : Organized a sales team & manpower, handled vendors & distributors that had contributed in increasing sales from start up to $ 181m per month within 21 months and achieved 103% volume growth from 23% in two months and strengthened relationships with major clients from untapped/ identified niche markets Show less Developed cross-cultural environment for a fast track growth. Created new opportunities for organization by adding new products for corridors in northern markets.Managed P&L in the start up business environment.Managed a team of 25. Highlights : Organized a sales team & manpower, handled vendors & distributors that had contributed in increasing sales from start up to $ 181m per month within 21 months and achieved 103% volume growth from 23% in two months and strengthened relationships… Show more Developed cross-cultural environment for a fast track growth. Created new opportunities for organization by adding new products for corridors in northern markets.Managed P&L in the start up business environment.Managed a team of 25. Highlights : Organized a sales team & manpower, handled vendors & distributors that had contributed in increasing sales from start up to $ 181m per month within 21 months and achieved 103% volume growth from 23% in two months and strengthened relationships with major clients from untapped/ identified niche markets Show less



Triton Group

• Consumer Services
• 1 - 100 Employee

• Branch Head

  • Apr 2005 - Oct 2007

  Highlights: Operating through distributors incremented from 53% to 79% in assigned areas and formulating new innovative Business plans, ensuring 20% revenue growth by mapping the accounts to create business opportunities. Highlights: Operating through distributors incremented from 53% to 79% in assigned areas and formulating new innovative Business plans, ensuring 20% revenue growth by mapping the accounts to create business opportunities.