Sunil kumar

Analyst - Digital Media at Populus Empowerment Network
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Contact Information
us****@****om
(386) 825-5501
Location
Chennai, Tamil Nadu, India, IN

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Credentials

  • Google Ads Display Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Analytics individual certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google My Business
    Google
    Mar, 2022
    - Nov, 2024
  • Google ads search certification
    Google
    Mar, 2022
    - Nov, 2024
  • SEO
    HubSpot
    Mar, 2022
    - Nov, 2024

Experience

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analyst - Digital Media
      • Nov 2023 - Present

    • India
    • Real Estate
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2023 - Nov 2023

    • India
    • Software Development
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Jun 2020 - Jul 2023

      Implemented on-page, off-page and technical SEO techniques to increase website visits and rankings. Successfully optimized GMB listings for multiple businesses resulting in increased local search visibility and customer engagement. I have successfully revamped the website for better user experience and SEO perspective. Target Audience: India. Improved organic search rankings from page 3 to Top 3 for 100+ high-competition keywords. Overall, 67% of keywords maintained in top 3… Show more Implemented on-page, off-page and technical SEO techniques to increase website visits and rankings. Successfully optimized GMB listings for multiple businesses resulting in increased local search visibility and customer engagement. I have successfully revamped the website for better user experience and SEO perspective. Target Audience: India. Improved organic search rankings from page 3 to Top 3 for 100+ high-competition keywords. Overall, 67% of keywords maintained in top 3 position. Website visits increased by 50% between 2020 and 2022 from 10lakhs to 16lakhs. Website reached fastest 180k (1,80,000) Visits in just 28 days. This is the highest visit. Achieved 84% of keywords rank improved to Top 3 Position in Nov 2022 Show less Implemented on-page, off-page and technical SEO techniques to increase website visits and rankings. Successfully optimized GMB listings for multiple businesses resulting in increased local search visibility and customer engagement. I have successfully revamped the website for better user experience and SEO perspective. Target Audience: India. Improved organic search rankings from page 3 to Top 3 for 100+ high-competition keywords. Overall, 67% of keywords maintained in top 3… Show more Implemented on-page, off-page and technical SEO techniques to increase website visits and rankings. Successfully optimized GMB listings for multiple businesses resulting in increased local search visibility and customer engagement. I have successfully revamped the website for better user experience and SEO perspective. Target Audience: India. Improved organic search rankings from page 3 to Top 3 for 100+ high-competition keywords. Overall, 67% of keywords maintained in top 3 position. Website visits increased by 50% between 2020 and 2022 from 10lakhs to 16lakhs. Website reached fastest 180k (1,80,000) Visits in just 28 days. This is the highest visit. Achieved 84% of keywords rank improved to Top 3 Position in Nov 2022 Show less

    • United States
    • Translation and Localization
    • 1 - 100 Employee
    • SEO expert
      • May 2019 - May 2020

      • Implemented on-page, off-page optimization techniques to improve website ranking and visit. • Developed and executed off-page optimization strategies, including building high-quality backlinks, guest blogging, content marketing and social media marketing. • Conducted technical SEO audits to identify and resolve website issues that may affect search engine visibility. • Optimized Google My Business listings with accurate and up-to-date information, high-quality photos, and positive… Show more • Implemented on-page, off-page optimization techniques to improve website ranking and visit. • Developed and executed off-page optimization strategies, including building high-quality backlinks, guest blogging, content marketing and social media marketing. • Conducted technical SEO audits to identify and resolve website issues that may affect search engine visibility. • Optimized Google My Business listings with accurate and up-to-date information, high-quality photos, and positive reviews to improve local search visibility. • Optimized content for featured snippets, rich snippets, and other SERP features to increase website visibility and drive more traffic to the site. • Managed and led a team of SEO specialists, assigned tasks, monitored performance, and provided guidance and feedback. • Consistently achieved monthly SEO targets. Show less • Implemented on-page, off-page optimization techniques to improve website ranking and visit. • Developed and executed off-page optimization strategies, including building high-quality backlinks, guest blogging, content marketing and social media marketing. • Conducted technical SEO audits to identify and resolve website issues that may affect search engine visibility. • Optimized Google My Business listings with accurate and up-to-date information, high-quality photos, and positive… Show more • Implemented on-page, off-page optimization techniques to improve website ranking and visit. • Developed and executed off-page optimization strategies, including building high-quality backlinks, guest blogging, content marketing and social media marketing. • Conducted technical SEO audits to identify and resolve website issues that may affect search engine visibility. • Optimized Google My Business listings with accurate and up-to-date information, high-quality photos, and positive reviews to improve local search visibility. • Optimized content for featured snippets, rich snippets, and other SERP features to increase website visibility and drive more traffic to the site. • Managed and led a team of SEO specialists, assigned tasks, monitored performance, and provided guidance and feedback. • Consistently achieved monthly SEO targets. Show less

    • Hospitals and Health Care
    • 200 - 300 Employee
    • Digital Marketing Executive
      • Jan 2019 - Apr 2019

      Improved Facebook Likes (1800+ likes per month) Improved Positive Reviews (3.3 to 3.4 in one month) Improved Facebook Likes (1800+ likes per month) Improved Positive Reviews (3.3 to 3.4 in one month)

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Apr 2018 - Dec 2018

      • Successfully planned and executed Google Ads, Facebook Ads, and LinkedIn Ads campaigns to generate high-quality leads • Improved conversion rates for Google Ads, Facebook Ads, and LinkedIn Ads campaigns through A/B testing, ad copy optimization, landing page optimization, and audience targeting. • Ensured that digital campaigns met budget and ROI goals, and drove website traffic and acquired leads. • Successfully planned and executed Google Ads, Facebook Ads, and LinkedIn Ads campaigns to generate high-quality leads • Improved conversion rates for Google Ads, Facebook Ads, and LinkedIn Ads campaigns through A/B testing, ad copy optimization, landing page optimization, and audience targeting. • Ensured that digital campaigns met budget and ROI goals, and drove website traffic and acquired leads.

    • India
    • Education Administration Programs
    • 200 - 300 Employee
    • Search Engine Optimization Analyst
      • Sep 2017 - Mar 2018

      On Page & Off Page Optimization Quality Link Building Working with developers to create a more user-friendly and SEO friendly website. Drive website traffic and acquire leads. Compile performances report using Google Analytics Program. Sep 2017 - Mar 2018 Target Audience: South Asia. Keep attention to the updates of Google’s Algorithm Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. Conduct keyword… Show more On Page & Off Page Optimization Quality Link Building Working with developers to create a more user-friendly and SEO friendly website. Drive website traffic and acquire leads. Compile performances report using Google Analytics Program. Sep 2017 - Mar 2018 Target Audience: South Asia. Keep attention to the updates of Google’s Algorithm Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. Conduct keyword research according to the latest keyword research strategies. Increased Website Traffic & Leads Improved Page Rank Show less On Page & Off Page Optimization Quality Link Building Working with developers to create a more user-friendly and SEO friendly website. Drive website traffic and acquire leads. Compile performances report using Google Analytics Program. Sep 2017 - Mar 2018 Target Audience: South Asia. Keep attention to the updates of Google’s Algorithm Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. Conduct keyword… Show more On Page & Off Page Optimization Quality Link Building Working with developers to create a more user-friendly and SEO friendly website. Drive website traffic and acquire leads. Compile performances report using Google Analytics Program. Sep 2017 - Mar 2018 Target Audience: South Asia. Keep attention to the updates of Google’s Algorithm Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. Conduct keyword research according to the latest keyword research strategies. Increased Website Traffic & Leads Improved Page Rank Show less

    • Business Development Executive
      • Feb 2016 - Aug 2017

      Google My Business Page Creation & Optimization Analyze Campaign Requirements Create Campaign Strategy Identify the Right Targeting Methods Prepare Ad Content and Creatives Setup Landing Pages Setup Campaign Optimize Campaigns Generate and Share Reports BEST PERFORMER on month of July 2017 High Conversion rate Google My Business Page Creation & Optimization Analyze Campaign Requirements Create Campaign Strategy Identify the Right Targeting Methods Prepare Ad Content and Creatives Setup Landing Pages Setup Campaign Optimize Campaigns Generate and Share Reports BEST PERFORMER on month of July 2017 High Conversion rate

Education

  • Anna University
    Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
    2011 - 2015

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