Experience

Swadeshi Civil Infrastructure Private Limited

• India
• Construction
• 1 - 100 Employee

• General Manager

  • Apr 2017 - Mar 2019

  New Delhi Area, India Same as detailed in my earlier company - Prism Cement Ltd



Prism cement Limited, Satna

• Construction
• 400 - 500 Employee

• Senior General Manager

  • Sep 2011 - Feb 2013

  Varanasi, India I am working as incharge of the Technical Services & Brand Promotion vertical of the company. 1. To plan & formulate Technical activities and the budget, as per needs & activities, for meeting zonal objectives and taking its approval. 2. To guide, monitor & control the technical activities and budget for achievement of performance targets, in all the zones. 3. Ensuring the effectiveness of the technical meets (for Mason, Contractor, Architects & end users) & improvement in… Show more I am working as incharge of the Technical Services & Brand Promotion vertical of the company. 1. To plan & formulate Technical activities and the budget, as per needs & activities, for meeting zonal objectives and taking its approval. 2. To guide, monitor & control the technical activities and budget for achievement of performance targets, in all the zones. 3. Ensuring the effectiveness of the technical meets (for Mason, Contractor, Architects & end users) & improvement in delivery mechanism. 4. To develop/improve technical and managerial competence of the manpower (technical & marketing). 5. To evaluate product (Cement) quality vis a vis competitors for quality benchmarking & customer satisfaction, by Testing the same in plant lab or / & third party lab 6. To generate demand & new customers by monitoring the visits of the personnel in the respective area & hence evaluating the increase in the reach of the product. Also converting the demand from OPC cement to PPC cement by presenting in detail the merits of the same. 7. To plan, budget & formulate various activities pertaining to Brand Promotion of cement- outdoor & indoor, print media, POP, etc. as per the requirements of the target group (Dealers, End users, etc.). 8. To monitor budget, on monthly basis, for effective & uniform usage of the same Show less



Ahlcon Ready Mix Concrete (P) Ltd

• General Manager - Sales & Marketing

  • May 2004 - Aug 2011

  New Delhi Area, India 1. Business development for Ready Mix Concrete, Piling & construction equipoment hiring jobs. 2. Selling RMC in Delhi / NCR region. 3. Product approval in various Govt Departments. 4. Brand development 5. Heading concrete testing laboraory in the company. 6. Being concrete technologist, involved in technical knowledge dissipation at various levels on concrete. 7. Awarded Concrete Technologist for the year 2007 by Indian Concrete Institute, New Delhi Centre



Associated Cement Companies Ltd

• Technical Incharge, Northern zone

  • May 1995 - Sep 2002

  Delhi / Chandigarh 1. Managed an entire gamut of business development functions including demand generation, product launch & promotion, advertising, strategic planning, market analysis & identification of potential markets. 2. Liaised with Architects, Engineers, Builders, end users, masons and dealers for product marketing and feedback; site visits to educate construction practices. 3. Launched successfully ACC – Suraksha (Fly Ash Based) and ACC – Superfinish (Slag Based) cement in North India. 4… Show more 1. Managed an entire gamut of business development functions including demand generation, product launch & promotion, advertising, strategic planning, market analysis & identification of potential markets. 2. Liaised with Architects, Engineers, Builders, end users, masons and dealers for product marketing and feedback; site visits to educate construction practices. 3. Launched successfully ACC – Suraksha (Fly Ash Based) and ACC – Superfinish (Slag Based) cement in North India. 4. Created product awareness through workshops and lectures in major Engineering colleges and for co-professionals, conducted road shows and meetings with direct customers. 5. Developed all kinds of promotional activities including print ads, OOH, POP items, technical brochures and pamphlets Show less



Ballarpur Industries Ltd.

• Manager - Marketing

  • Mar 1992 - May 1995

  New Delhi Area, India Company launched Fly Ash made Autoclave Aerated Concrete(AAC) building blocks, with German Technology, in India. 1. Responsible for techno marketing of the same. 2. Target Group was Architects, Engineers, Contractors, etc. 3. Used to sell the concept & supervise the construction. 4. Used to conduct training programs & lecture to make target group aware of the product. 5. Conduct training of Masons at the site for effective usage of AAC. 6. Few major orders finalised were… Show more Company launched Fly Ash made Autoclave Aerated Concrete(AAC) building blocks, with German Technology, in India. 1. Responsible for techno marketing of the same. 2. Target Group was Architects, Engineers, Contractors, etc. 3. Used to sell the concept & supervise the construction. 4. Used to conduct training programs & lecture to make target group aware of the product. 5. Conduct training of Masons at the site for effective usage of AAC. 6. Few major orders finalised were : Mohali Stadium, Punjab, DCM - Bennaton factory, Gurgaon, NJPC power project, H.P., etc. Show less