Experience

House of Spices India

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Head Sales & Marketing

  • Aug 2019 - Present

  To Head Sales & Marketing for House of Spices, The Pioneer South Asian Food Importer, Distributor and Manufacturer based in NY, with 11 Distribution Centers in North America, Serving the Customers since 1970's. House of Spices has been serving the Diaspora with Best Range of Products, with Brands like Laxmi, Maaza, Maggi (Nestle), Aashirvaad (ITC), Kawan Frozen Breads, Parle, Frooti, etc. HoS Prides with its range of offerings in almost All Categories for a South Asian Home. To Lead the Organization to Attain the Leadership in All Product Categories in the South Asian Segment with More Sales, More Presence, Better Range, More Value and Better Profitability. To Be the One-Stop Shop for the South Asian Meal Solutions. To Build & Lead a Robust Marketing Team that Ensures Brand Building, New Product Development, Innovation and Greater Consumer Loyalty. To Build & Lead the Sales Team to a Multi Cultural & Multi Channel Distribution Model to Ensure Placements in all Points of Sales across the Entire Geography of Territory. To Build & Lead a Team that can put the Organization on a Fast & Stable Growth Mode that Doubles the Sales & Profits in First 3 years. Show less



TRC Trading Corporation

• Wholesale Import and Export
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2018 - Aug 2019

  Head of Marketing TRC Trading is a Major Commodity Trading Corporation with Business Interest across the Globe. Majority of Sales comes from Exports. Launched & Heading 3 New Startups for TRC Trading Corporation (1) TRC Foods: Successfully Launched the Company in 2018 to sell TRC Group Company Products (Domestic & Imported) within North America. Created New Markets/Customers for the Products, including the TRC Brand. Responsible for Creating the Business Model, Systems and Operational Team. TRC Foods conducting Successful & Profitable Trades Since Launch. (2) Himalayan Foods: Successfully Launched this Startup Company in 2018 for Private Label Basmati Business in North America. Company Offers Complete Consumer Solutions Including Designing, Logistics & Quality Development to its Customers. Since Inception, the company has been able to conduct Successful & Profitable Trades across North America. (3) Himalayan Organic Farms: Launched this startup in Joint Collaboration with an Indian Rice Mill, to Market a New Basmati Rice Brand in North America. Responsible in Defining the Company Structure, Vision & Objectives. Created the Brand, Designs & Packaging, Product Range & Quality, Marketing & Launch Strategy, Pricing & Profitability Structure. Defined the Logistics & Operations - Forecasting, Import, Customs & FDA Management, Warehousing & Customer Delivery Options. Created the Distribution, Terms, Placement & Market Coverage Strategy. Conducted Test Marketing before the Soft Launch. Aggressive National Launch Planned later this year. Next Step is to Launch an Organic Brand in North America with Global Sourcing. Show less



LT Foods Americas

• United States
• Food & Beverages
• 1 - 100 Employee

• Vice President - Sales

  • Sep 2010 - Mar 2018

  Sales Head - USA & Canada - Ethnic & International Segments. Provide Leadership in Strategy, Sales, Branding and New Launches. Reporting to President & Chairman, and also responsible for Channel Profitability, Market Share Growth, New Product Development, Forecasting and Management of 8 Member Sales Team. Responsible for Setting up the Annual Operating Plan for the Sales Channel and Review Customer Accounts (Performance & AR) with Sales Team. Visit Key Customer Accounts and Markets. Working Closely with Marketing & Research Teams, Logistics & Vendor Quality Management Teams, Accounting & Operations Teams. Achieved Success in Product Placement in the Ethnic / International segments across the nation - majorly South Asians, Middle Eastern, East Europeans, Oriental, etc Attained Leadership with over 50% Market share in Basmati rice category, with Annual Sales Increase of 20% YoY since 2010. Expanded the Range Offered to service all segments of consumers. The Brand Royal Basmati Rice is most visible Basmati Rice Brand in America with an Unparalleled Placement across the Nation. Successfully Launched Royal Chef Secret Basmati in the Premium Segment, on sheer strength of Distribution. Its now the 2nd Most Sold rice in the Nation. Successfully Diversified into Indian Wheat Flour Segment, and became 5th Most Sold Brand in this Category in less than 3 years. Introduced the GRID Distribution System successfully to Attain Multi-Brand Management and Multi Ethnicity Distribution. Overall Increase in Brand Awareness, Consumer Satisfaction, Vertical & Lateral Product Placement. LTFA is now Leader in its Segment with Highest Sales & Earnings in the category. Responsible for Increasing the Business 3 folds during the tenure and attained growth while taking multiple price increases. Closing the Year 2017-18 at $49 Million USD. Attained Highest Growth for a Basmati Rice Brand in Canada and attained 2nd Most Sold Basmati Rice Portfolio in less than 4 years. Show less



Dishaka Gourmet Imports

• United States

• Director Marketing

  • Nov 2005 - Aug 2010

  Sales & Marketing Head – North America Responsible for Sales & Strategic Planning - Branding, New Product Development, Pricing, Ordering & Forecasting, Logistics, Channel Management, and Market Research. Key Account Management - Sales, Potential, market Coverage, AR. Implemented Supplier-end programs to strengthen Quality. Successfully Launched New Gourmet Food Product Lines increasing the DGI sales by over 25% annually every year. Increased the Distribution reach to cover wider Consumer Base from all major Ethnic Groups in USA & Canada. Show less



Toyota Motor Corporation

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Asst. Manager

  • Nov 2000 - Mar 2003

  Assistant Manager Sales – North India Responsible for Sales & Marketing of Toyota Cars & SUVs in North Indian States. Channel / Dealer Management on Day-to-Day Operations for all activities related to Sales, Marketing, Service, Employment and Training. Implemented Toyota Worldwide standards on Sales & Service and worked with Network on Accurate Sales Forecasting and Planning. Review Performance of Product, Dealers/Network, Competition, etc and Plan Strategy for Increased Sales and Market Share. Coordinate with Banks & Financial Institutes for Better Rates on Toyota Products and also ensure working capital requirement of Dealers. Conduct Regular Market Visits, Meeting Customers Randomly for feedback, Conduct Marketing Activities, Dealer Employee Training and Development. Increased Sales & Market Share, Improved Dealer Profitability with Better Forecasting Mechanisms and also Improved JD Power CSI and SSI in the region. Show less



Tata Motors (formerly Tata Engineering)

• India

• Dealer Development Manager

  • Aug 1997 - Nov 2000

  Institutional Sales Manager – North India (Aug’99 ~ Nov’00) Coordinate Sales of Tata Cars & SUV’s to Government & Private Sectors. Coordinate with Government Bodies on Vehicle Approvals for various Departments. Personally supervised Product Tests under various road conditions and worked with design teams for product enhancement and customization. Successfully introduced Tata vehicles in Armed Forces, Para Military, NGO’s, Call Centers, Corporate, etc. Developed and Trained Sales Teams for Dealer’s for Corporate / Private Segment. Dealer Development Manager – East India (Aug’97 ~ Aug’99) Coordinate & Develop New Distribution Network for Newly Launched Passenger Car Division. Advertise, Select and Develop New Dealers with Major Focus on Appointing and Developing Non-Automobile Background Persons. Implement the New Corporate Identity Norms, Recruit & Train Dealership Staff. Developed & Implemented the Dealership Performance Evaluation System. Regularly visit Dealership Locations to ensure Smooth Dealership Operations as per the standards and ensure adequate ROI for investors. Show less