Experience

Equestrian Life

• Australia
• Media Production
• 1 - 100 Employee

• General Manager

  • Jan 2011 - Present

  Equestrian Life (EQ Life) is a multiplatform media brand delivering the best in equestrian news, features, and lifestyle through the EQ Life Magazine and live-streaming equestrian events via EQ Life TV. • Developed and executed the business strategy and plan for the initial acquisition (2011) and subsequent transformation and growth of the EQ Life brand: − Established Equestrian Life as a traditional print magazine with a multichannel media brand, driving year-on-year growth in audience reach, revenue, and profitability • Developed EQ Life as Australia’s leading digital platform, with the largest social media audience, for equestrians and horse enthusiasts: − Conceptualised and launched EQ Life TV, providing Australia’s first live-streaming coverage of equestrian events in 2011 • Developed and led a lean high-performing team (5 direct reports) across Sales, Content, and Business Administration functions, engaging all team members with a shared brand vision and providing active coaching to build capability and foster a cohesive, results-driven culture • Nurtured strategic partnerships across the Equestrian sporting industry and wider agricultural industry, attracting and retaining long-term advertisers and sponsors and consistently demonstrating return on investment • Navigated the business, the team, and customers through the impact of the COVID pandemic, rapidly pivoting strategy to mitigate the impact on retail magazine sales and the lockdown of all live equestrian events Show less



Zoos Victoria

• Australia
• Non-profit Organizations
• 300 - 400 Employee

• Board Member - Zoos Victoria Foundation

  • 2018 - 2020

  • Worked as a member of Zoos Victoria Foundation Advisory Board to shape fundraising strategies, contributing to the development and execution of the Minute to Midnight campaign that generated $1M+ in fundraising revenue • Worked as a member of Zoos Victoria Foundation Advisory Board to shape fundraising strategies, contributing to the development and execution of the Minute to Midnight campaign that generated $1M+ in fundraising revenue



World Wildlife Fund

• United States
• Non-profit Organizations
• 700 & Above Employee

• Board Member - Melbourne Action Group

  • 2010 - 2015

  • Collaboratively led fundraising strategies and campaigns that generated $400K+ in new revenue for Melbourne-based WWF projects and programs • Collaboratively led fundraising strategies and campaigns that generated $400K+ in new revenue for Melbourne-based WWF projects and programs



University of Melbourne

• Australia
• Higher Education
• 700 & Above Employee

• Research Assistant - Climate Change and Food Security

  • Dec 2008 - Nov 2011

  Research Assistant to Professor Snow Barlow. • Key contributed to the Australian Centre for International Agricultural Research (CIAR) Report on the “Anticipated Impacts of Climate Change over the next 10-50 years in ACIAR’s Partner countries in the Asia Pacific region.” • Developed and wrote the Food Security Policy Briefing note for the Victorian Parliament on behalf of The University of Melbourne. • Sourced and outlined lecture and reading materials for new subjects at The University of Melbourne - Climate Change I and II. Show less