Experience

Bundesliga International GmbH

• Germany
• Spectator Sports
• 1 - 100 Employee

• Head of Communications&Special Projects

  • Nov 2021 - Present



CBA League

• China
• Spectator Sports
• 1 - 100 Employee

• Director of Digital Media and Partnership

  • May 2020 - Jul 2021

  Digital media strategy planning and media rights revenue driving. Building CBA digital marketing matrics formed by the league, clubs and the players and integrated with platforms' resources to cover larger user base. Branding cross-promotion with e-Sports/Entertainment/Charity events and KOLs. Digital partners：Migu, Kuaishou, Weibo, Tencent, Youku etc. Digital media strategy planning and media rights revenue driving. Building CBA digital marketing matrics formed by the league, clubs and the players and integrated with platforms' resources to cover larger user base. Branding cross-promotion with e-Sports/Entertainment/Charity events and KOLs. Digital partners：Migu, Kuaishou, Weibo, Tencent, Youku etc.



Bundesliga International GmbH

• Germany
• Spectator Sports
• 1 - 100 Employee

• Head of Marketing & BD China

  • Feb 2019 - Apr 2020

  Set up the China office and developed mid-long term business strategy planning following the global strategy. Organized marketing events for branding and help clubs reach larger fan base. PR planning and media relations management. Regional business partner develpment. Ensure all activities in annual BP executed within budget. Set up the China office and developed mid-long term business strategy planning following the global strategy. Organized marketing events for branding and help clubs reach larger fan base. PR planning and media relations management. Regional business partner develpment. Ensure all activities in annual BP executed within budget.



Tencent

• China
• Software Development
• 700 & Above Employee

• Sr. BD Manager - Rights Acquisition

  • Jun 2017 - Feb 2019



LeEco

• China
• Technology, Information and Internet
• 100 - 200 Employee

• Business Manager-Strategy-Rights Acquisition

  • Aug 2015 - Jun 2017



APG

• Spectator Sports
• 1 - 100 Employee

• Sr. Business Manager

  • May 2012 - Dec 2014

  Tournament sponsorship, player representing, media rights distribution Tournament sponsorship, player representing, media rights distribution