Summer Munger
Head of Measurement and Analytics, North America at Whalar- Claim this Profile
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English Native or bilingual proficiency
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Bio
Credentials
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Excel Essential Training (Office 365/Microsoft 365)
LinkedInJun, 2021- Sep, 2024 -
Inclusive Leadership
LinkedInJul, 2020- Sep, 2024 -
Artificial Intelligence Foundations: Thinking Machines
Lynda.comFeb, 2019- Sep, 2024 -
Impact Radius Partner Manager Certification
Impact Radius, Inc.Nov, 2018- Sep, 2024 -
Outbrain Performance Certification
Outbrain Academy
Experience
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Whalar
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United States
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Marketing Services
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200 - 300 Employee
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Head of Measurement and Analytics, North America
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Nov 2021 - Present
As head of the North American Measurement and Analytics department at Whalar, I am dedicated to optimizing performance measurement in a way that informs strategies that move the needle on client ROI. Constructed measurement solutions from the ground up, offering performance analysis and strategic guidance for clients in influencer marketing campaigns Oversee social platform relationships and measurement tool partnerships, optimizing influencer marketing efforts for over 50 Fortune 100 and 500 Brands Support end-to-end influencer campaign development, including identifying key influencers, supporting strategy with data, and monitoring campaign performance Recruited, trained, and led a team of nine, managing measurement and analytics, paid media, and research efforts Serves on the leadership team, contributing to major company initiatives and thought leadership Services new business opportunities with a focus on measurement capabilities, paid media strategy, and strategic research, showcasing this award-winning agency's expertise
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Trade School
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India
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Education Management
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1 - 100 Employee
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Performance Director
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Feb 2020 - Dec 2021
My transition from Affiliate Director at 22Squared to Performance Director of sister shop (Trade School) helped me sharpen my measurement skills with a specialization in Influencer ROI through Affiliate methodology. Spearheaded the development of industry-first influencer marketing measurement for The Home Depot, creating a revolutionary scoring system that increased channel revenue by 22% Led influencer strategy, cross-channel POVs, and acted as a trusted source of industry knowledge with clients Developed and executed targeted influencer campaigns tailored to specific audiences and platforms Managed and nurtured relationships with a diverse network of influencers, ensuring consistent, high-quality content and campaign performance Served as leadership for the Diversity and Inclusion Council, overseeing D&I strategies for recruitment, culture, and education
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22squared
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United States
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Advertising Services
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300 - 400 Employee
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Director Of Affiliate Marketing
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Jun 2019 - Feb 2020
As the Director of Affiliate Marketing at 22Squared, I worked closely with the Influencer team to build practices that bridged the gap between affiliate and influencer measurement before transitioning to their sister agency, TradeSchool. As the Director of Affiliate Marketing at 22Squared, I worked closely with the Influencer team to build practices that bridged the gap between affiliate and influencer measurement before transitioning to their sister agency, TradeSchool.
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360i
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United States
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Advertising Services
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100 - 200 Employee
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Media Supervisor
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Jun 2015 - Jun 2019
My time at 360i was dedicated to building both a practice and partner relationships. Within that scope, it was important for me to stay abreast of the most effective ways to research, report and form a strategy around data sets. Executing client strategy, finding trends within the market, and helping to win new business were the mainstays of my day-to-day life at 360i. Cultivated relationships between advertisers and publishers, executing client strategies and identifying market trends to drive growth in digital advertising Executed client strategies, identified market trends, and contributed to new business opportunities Developed best practices, reports, and processes for digital advertising campaigns and strategies Contributed to new business opportunities in the digital advertising space
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Associate Account Manager
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Jul 2014 - Jun 2015
As an Associate Account Manager at CJ, my role was rooted in research, placement, reporting and strategy. I worked closely with both advertisers and publishers within the CJ Affiliate Network and helped to grow the businesses that made up my portfolio. As an Associate Account Manager at CJ, my role was rooted in research, placement, reporting and strategy. I worked closely with both advertisers and publishers within the CJ Affiliate Network and helped to grow the businesses that made up my portfolio.
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GROUP1201
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United States
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Advertising Services
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Account Executive
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May 2007 - Jul 2014
As an Account Executive I act as a liaison between the clients and internal departments and it is my job to give direction, brand manage, write copy, analyze trends and act as client advocate. All with an extremely high focus on mobile and social media. While in this role, I also lead or participate in several committees geared toward future company fruition. As an Account Executive I act as a liaison between the clients and internal departments and it is my job to give direction, brand manage, write copy, analyze trends and act as client advocate. All with an extremely high focus on mobile and social media. While in this role, I also lead or participate in several committees geared toward future company fruition.
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Education
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2001 - 2006
Kennesaw State University
Bachelor's, History
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