Experience

Bonkers Toys

• United States
• Consumer Goods
• 1 - 100 Employee

• Chief Integration Officer

  • Aug 2021 - Present

• Head of Corporate Integration & Licensing

  • Aug 2020 - Jun 2023



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Product Development Manager

  • Oct 2016 - Sep 2020

  • Solely Managed the entire creative product development and approval process for all submissions in the United States with a portfolio of 80+ licensees at any given time.• Oversaw product development for all brands for every category including toys, apparel, publishing, gaming, e-com, home goods, electronics, etc.• Was brand champion and expert on all brand assets, property style guides and kept up to date with all appropriate industry trades and competitive markets.• Reviewed all product submissions to make sure that there was valid contract for the property and submitted concept was within their grant of rights.• Effectively communicated creative comments to licensees, answered questions, managed licensees' expectations and project time lines.• Worked alongside various work groups to direct the licensee in the creation of their initial product lines, determining line extensions of original products, and focused in on the development of products from conception to production.• Supplied licensees with all necessary program assets by working with creative, legal, marketing and other divisions to collect and distribute these items.• Managed product approvals system and contract. Kept system up to date and made sure approvals were responded to within contractual timelines. Show less

• Licensing Manager - Toys, Electronics, Gaming & Pets

  • Oct 2015 - Oct 2016

  • Identified, developed, and converted business opportunities to incrementally grow/sustain revenue across multiple business units including Toys, Consumer Electronics, Gaming and Pet licensing. • Continuous researching of competitive markets for specific product categories, including • Designed all sales presentations for both retail and licensee pitch deck utilizing PowerPoint.• Launched and developed new licensing business ventures.• Worked with Design and Marketing teams to create and develop tools to communicate and monitor the brand vision to licensees in a timely manner in an effort to build one cohesive brand image.• Worked closely with both Licensee Designers and Company Designers; proposed final approval on designs to ensure they reflect current trends and product integrity of the brands.• Executed negotiations pertaining to licenses, cross-license agreements and joint developments.• Provided forecasting and reporting on sales across categories and licensees including long range planning. Show less



Goldie International Inc. (Toys)

• San Diego, CA

• Director of Licensing & Operations

  • Mar 2011 - Mar 2015

  • Worked as point person with licensors including Playstation, Rovio, Striker, Disney, Nickelodeon, Universal, Hasbro, Sony, and WWE to broker deals and find new and fun properties! • Negotiated terms for licensing agreements and executed all contracts, guarantees and product approvals for all licensed products. • Communicated on a regular basis with all sales rep groups to ensure product knowledge, get forecasts/status from current accounts and set up all new customers depending on their requirements. • Directly managed sales assistants and ensured their sales goals were exceeded. • Administrator at all licensing shows. Conducted meetings and interviews with media reps and all current and perspective licensors to search out good property matches for our current and developing products. • Conducted all sales meetings for New York Toy Fair, Dallas Fall Toy Preview, CES and ASD with retailers. • Organized all shows from start to finish (New York, Hong Kong & Dallas Toy Fairs, Licensing Show New York, CES, National Hardware Show and ASD in Las Vegas). Handled company’s booth arrangements, shipping, design, schedules, sales meetings, and assembly of booth. • Liaised with our overseas offices on a daily basis to ensure all FOB orders and guidelines were strictly followed and ship dates met. Show less



Jasman Toys

• United States
• Manufacturing

• Director of Licensing & Marketing

  • Dec 2006 - Dec 2008

  • Managed our PR Company through initiatives that included focused trade media outreach efforts and consumer events, television and publication media outreach and sampling programs.• Worked as point person with licensors including Microsoft, Marvel, Universal, Boeing, World Industries and Chuck E. Cheese to help cross promote our brands with their licensed properties.• Continuous travel for shows and meetings with retailers; Organized all shows from start to finish; Dallas Toy Fairs, Licensing Show New York and CES Las Vegas). Handled company's booth arrangements, shipping, design, schedules, sales, and assembly of booth.• Administrator at all licensing shows. Conducted meetings and interviews with media reps and all current and perspective licensors to search out good property matches for our current and developing products.• Negotiated terms, Drew up licensing agreements and executed all contracts, guarantees, product approvals, quarterly reports and payments for all licensed products.• Continued all Office Manager responsibilities (see below). Show less

• Office Manager

  • Mar 2006 - Dec 2006

  • Managed office employees including customer service, reception, and project managers.• Conducted interviews, quarterly reviews, hiring, firing, and training of all employees.• Set up health insurance, product liability insurance, ran semi-monthly payroll through ADP and complied with all government regulations for small business.• Formulated all sales representative's quarterly sales reports and payments.• Managed day to day office and warehouse operations including customer service problems, truck shipments, RGA log and handled all large office equipment purchases.• Initiated all wire transfers, paid all vendors and set up monthly office budget for Hong Kong.• Spearheaded entire company move. Show less



Gaines Manufacturing

• Poway, CA

• Regional Sales Manager

  • 2003 - 2005

  On a daily basis I would reach out to new potential leads. I'd maintain our current accounts by calling on them quarterly to make sure they had all new product information. I'd ask them to make sure their displays were functioning properly and up-sell any additional programs we may have been promoting. I would travel to all hardware shows including co-op, designer, and high end shows to represent the company and was top producer at all shows. On a daily basis I would reach out to new potential leads. I'd maintain our current accounts by calling on them quarterly to make sure they had all new product information. I'd ask them to make sure their displays were functioning properly and up-sell any additional programs we may have been promoting. I would travel to all hardware shows including co-op, designer, and high end shows to represent the company and was top producer at all shows.