Digital Marketing and Social Media Manager

• Aug 2022 - Present

Email and Digital Marketing Specialist

• Feb 2022 - Aug 2022

· Strategize overarching social media campaigns· Create and manage current transactional and marketing email and SMS campaigns. · Optimize emails and ecommerce content using digital marketing best practices with an emphasis on SEO, and data-driven decision-making. · Manage reporting of campaign performance. · Work hand in hand with Communication and Marketing teams, partner with cross-functional teams including external vendors and agencies. · Manage content on ecommerce website Show less

Digital Marketing Specialist

• Oct 2021 - Feb 2022

Earned a Marcom Gold Award for Instagram Engagement and honorable mention for overall Instagram account as a result of overseeing the creation of the content calendar, day-to-day communications and generating community involvement for this platform. · Manage company social media accounts including: Facebook, Instagram, Twitter, TikTok, Pinterest and Linkedin.· Manage company SMS marketing campaigns.· Assist in the building of email marketing campaigns including asset creation and copy writing.· Assist in the planning of creative and digital campaigns· Work hand-in-hand with other team members to ensure exceptional quality on all digital communications distributed to the field. Show less

Communications Specialist

• Jun 2020 - Oct 2021

Achieved superior customer engagement, website traffic and revenue by strategically engaging all aspects of the social media marketing roadmap. · Built and published email campaigns. · Scheduled content to launch on public social media utilizing Sprout Social.· Oversaw day-to-day social media communications across all platforms – Facebook, Twitter, Instagram, LinkedIn. · Worked hand-in-hand with other team members to ensure exceptional quality on all digital communications distributed to the field. · Generated community involvement at key events utilizing social media. Show less

Communications Department Intern

• Jan 2020 - May 2020

Assisted in: · Website creation and organization on Joomla · Content planning for social media and maintaining a social media calendar · Copy writing for news releases, website copy and social media captions Please see below for examples of my published writing for University of Alabama's School of Medicine. Assisted in: · Website creation and organization on Joomla · Content planning for social media and maintaining a social media calendar · Copy writing for news releases, website copy and social media captions Please see below for examples of my published writing for University of Alabama's School of Medicine.

VP of Communications

• May 2019 - May 2020

Social Media Marketing Intern

• Sep 2019 - Dec 2019

Assisted in the following for clients: · Social media engagement · Pinterest content planning · Social media content creation Assisted in the following for clients: · Social media engagement · Pinterest content planning · Social media content creation

School of the Arts and Wright Center Marketing Intern

• Jan 2018 - Dec 2018

Assisted in: · Social media content creating and scheduling through Canva and Sprinklr · The design and creation of marketing materials such as social shareables, flyers, banners and pamphlets. · Writing and designing newsletters through MailChimp Assisted in: · Social media content creating and scheduling through Canva and Sprinklr · The design and creation of marketing materials such as social shareables, flyers, banners and pamphlets. · Writing and designing newsletters through MailChimp

Social Media Chair - Student Position

• Dec 2017 - Dec 2018