Experience

Beema Insurance

• United Arab Emirates
• Insurance
• 1 - 100 Employee

• Head of Commercial & Growth | P&L I Retention I CRM I Analytics I CLTV Management)

  • Apr 2020 - Present

  Dubai, United Arab Emirates Heading InsurTech business.



Al Tayer Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Digital Trading (P&L I Digital Growth I Retention I Revenue Realisation I CRO )

  • Jul 2019 - Apr 2020

  Dubai, United Arab Emirates • Full commercial responsibility of business plans and P&L for Fashion Ecommerce - Retail & marketplace. • Setting up annual strategic plans and budgets in line with the brand's vision and mission. • Owned all trading activities, including acquisition, conversion & retention. • Led and mentored a team of merchandising, CRM, and marketing, providing guidance, performance feedback, and training to drive team success. • Collaborated with product, design, and technology teams to build… Show more • Full commercial responsibility of business plans and P&L for Fashion Ecommerce - Retail & marketplace. • Setting up annual strategic plans and budgets in line with the brand's vision and mission. • Owned all trading activities, including acquisition, conversion & retention. • Led and mentored a team of merchandising, CRM, and marketing, providing guidance, performance feedback, and training to drive team success. • Collaborated with product, design, and technology teams to build the product roadmap for “Growth Engines” of the website and driving superior customer experience for online shopping. • Set KRAs & KPIs for sourcing, merchandising, online marketing, retention , product (technology), procurement (supply chain), logistics & warehousing. • Set KPIs for customer acquisition and engagement across all platforms to ensure maximum ROI on every marketing dollar spent. • Drive retention and ensure loyalty and stickiness through Omnichannel initiatives via Amber Program. • Define and execute on the season/festivals/events calendar and build a category mix strategy leading to buying plans. • Control and execute the buying plan with category buyers, merchandisers, and online marketers. • Devise merchandising logic to ensure that the brand positioning and assortment is secured while marketing and targeting the relevant audience.

• Central Strategy - Special Projects

  • Jun 2018 - Jun 2019

  Dubai



Wadi.com

• Technology, Information and Internet
• 1 - 100 Employee

• Commercial Strategy & Merchandising (CRM I Campaign Management)

  • May 2017 - Jun 2018

  Dubai • Deliver strategic planning for defining the commercial path to growth and profitability and the establishment of an effective growth process and infrastructure for general merchandise Ecommerce - Retail & marketplace. • Develop and implement Wadi’s growth strategy across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth. • Assess, build, and manage an array of necessary channels capable of delivering on the company’s growth… Show more • Deliver strategic planning for defining the commercial path to growth and profitability and the establishment of an effective growth process and infrastructure for general merchandise Ecommerce - Retail & marketplace. • Develop and implement Wadi’s growth strategy across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth. • Assess, build, and manage an array of necessary channels capable of delivering on the company’s growth objectives. Including, for example: 1) Direct retail sales 2) Marketplace sales 3) International Market to meet and exceed revenue targets. • Developing processes, and practices that encompass a broad spectrum of merchandising. • Identify opportunities and boost profits through assortment strategies. • Liaise with Marketing teams & Category merchandisers to ensure optimal onsite & channel merchandising with an emphasis on achieving market penetration and maximizing conversion with a particular emphasis on cost-effective customer acquisition and market demand generation. Show less



ShopClues

• India
• Technology, Information and Internet
• 400 - 500 Employee

• Senior Category account Manager (Category Growth I Business Development)

  • Apr 2016 - May 2017

  Gurgaon, India • Category P&L and growth for ecommerce Marketplace. • Develop short-term and long-term business strategies for growing the marketplace business. • Category management, merchandising planning, portfolio mix, spearheading the sourcing and assortment building. • Devised merchant incentive program, to drive selection, with competitive pricing & superior service levels.

• Category Account Manager

  • Aug 2015 - Mar 2016

  Gurgaon, India



Confidential

• Ecommerce Consultant

  • Apr 2016 - Nov 2016

  Gurgaon, India • Conceptualized & Created framework for hyper local services platform.(e commerce startup) • Drafted financial KPI’s & business plan. • Conceptualized Product & Marketing Strategy.



Flipkart

• India
• Technology, Information and Internet
• 700 & Above Employee

• Assistant Manager (Marketplace I Business Development)

  • Apr 2013 - Jul 2015

  New Delhi Area, India • Key Account management to scale the Ecommerce marketplace business. • Manage sourcing, Private labels and merchandising for the category in line with Flipkart’s strategic direction. • Hire and develop the best – responsible for people management for a team of BDs and develop them through a culture of Bias for Action, Deep Dive, Deliver Results and Customer Obsession. • Demonstrated expertise in evaluating and implementing trends, OTB, sales and seasonal strategies. • Business… Show more • Key Account management to scale the Ecommerce marketplace business. • Manage sourcing, Private labels and merchandising for the category in line with Flipkart’s strategic direction. • Hire and develop the best – responsible for people management for a team of BDs and develop them through a culture of Bias for Action, Deep Dive, Deliver Results and Customer Obsession. • Demonstrated expertise in evaluating and implementing trends, OTB, sales and seasonal strategies. • Business Plans / Terms of Trade with Key accounts to drive revenue & profitability.

• Senior Business Development Executive

  • Jan 2012 - Mar 2013

  Mumbai Area, India Vendor Management



LA Ltd

• Marketing Executive

  • Jun 2009 - Dec 2011

  Mumbai Area, India • Develop and execute Sales & promotion Plans. • Increased customer base by 80% • Owned budget planning, MIS, and coordinating the promotional campaigns. • Developed digital promotion campaign of the Brand which led to improved conversions.