Global Marketing Campaigns Manager

• Mar 2022 - Present

Marketing Manager

• Mar 2021 - Mar 2022

Marketing Specialist

• Aug 2015 - Aug 2018

Key point of contact for partner marketing managers of organizations such as Opentext, Qlik and Hyland to build go-to-market activities, controlling an annual budget of over $ 200,000 and timely execution of all activities to ensure that partners achieve their revenue growth rate. Working closely with product managers, sales and partner managers to develop, refresh and review content for all sales and marketing campaigns improving Lead score, conversion rate and SEO ranking. Overseeing lead management in salesforce, segmenting audience and identifying opportunities to generate demand for new product launches, and executing targeted ABM campaigns to penetrate other departments in an existing account. Achieving 1:10 cost to revenue ratio. Driving content strategy implementation for SaaS as per their applications to specific industries and ensuring uniformity in value proposition and key messaging across digital touchpoints. Writing compelling ad copy, content for event/webinar and e-mail campaigns relevant to customer lifecycle stage to increase conversions at each stage of the funnel while staying compliant with GDPR and CASL. Create and structure an automated campaign workflow in Marketo that enables sales to monitor customer journey to either intervene early in the process or to identify bottlenecks in the process. Building and managing internal relationships and agency relationships by leading projects such as Marketing Automation Tool implementation, Website Development and organizing Road Shows in multiple cities by collaborating with partners/vendors. A primary owner of organization’s MarTech stack and responsible for it’s tight integration and seamless exchange of information to provide timely insights to sales team and account managers. A pro in Analytics and story telling by setting the right objectives and asking the right questions for deriving insights from google analytics, salesforce CRM or any other Digital Marketing Campaign. Show less

Marketing Executive

• Apr 2013 - Apr 2014

Conducting market research on upcoming projects. Develop, Manage and Execute New Marketing Campaigns, Manage Marketing Collaterals. Create/arrange and distribute marketing materials and monitor the outcome. Support and develop company website, Monitor SEO Ranking. Preparing cost benefit analysis report based on estimated sales of sales representatives and cost incurred. Explore and develop online portals to enhance company presence on online platforms. Preparing,Managing and Maintaining yearly marketing Budget. Planning and organizing exhibitions and conferences, taking/dispatching minutes of meetings as ----Administrative support to the Senior Marketing Manager. Maintaining company image and brand image by ensuring that all product packaging is in line with corporate identity. Preparing marketing objectives for ISO auditing and its effective achievements as scheduled. Developing products and introducing new product lines as per the market requirements and provide consumer feedback to Marketing Manager. Show less