Social Media Manager

• Mar 2023 - Present

As the Social Media Impact team at the International Indian Model United Nations (I.I.M.U.N), I am responsible for developing and executing strategic social media campaigns to drive engagement, increase awareness, and create a positive impact on social media platforms. I work closely with the marketing and communications team to create compelling content, manage social media accounts, and analyze data to optimize social media performance for the organization. Key Responsibilities: Social Media Strategy: Develop and implement social media strategies aligned with I.I.M.U.N's mission and objectives. Conduct market research, analyze social media trends, and identify opportunities to create a meaningful impact on social media platforms. Develop social media goals, KPIs, and metrics to measure the success of social media campaigns. Content Creation: Create engaging and relevant content for social media platforms, including Twitter, Instagram, LinkedIn, and YouTube. Develop compelling and visually appealing images, videos, and other content formats to drive engagement, increase followers, and promote I.I.M.U.N's initiatives and events Social Media Management: Manage and maintain Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally. Stay updated with social media trends, algorithm changes, and best practices to optimize social media performance. Campaign Management: Develop and manage social media campaigns to create awareness, drive engagement, and promote I.I.M.U.N's events, initiatives, and social impact projects. Collaborate with other departments to align social media campaigns with overall marketing. Analytics and Reporting: Utilize social media analytics tools, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics, to track and analyze social media performance. Prepare regular reports on social media metrics, including engagement, reach, impressions, and conversions. Show less