Suman Sarkar
Regional Head at Aman Group of Companies Limited- Claim this Profile
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Bio
Credentials
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Microsoft PowerPoint 2013
LinkedInFeb, 2022- Oct, 2024 -
Sales
LinkedInFeb, 2022- Oct, 2024
Experience
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Aman Group of Companies Limited
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Bangladesh
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Textile Manufacturing
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1 - 100 Employee
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Regional Head
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Sep 2022 - Present
• Looking after the overall business of the west region, which consists of North Bengal and South Bengal.Key achievements:• YTD's double-digit growth of 23.67% in the overall MNL business of the region in FY 22-23.• Expansion of retail business to 38% from 26% through expansion of coverage.
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Sales Operations Manager
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Mar 2022 - Aug 2022
• Looked after overall Sales Operational Activities and Institutional Sales.
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Marico Bangladesh Ltd.
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Bangladesh
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Manufacturing
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300 - 400 Employee
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Area Sales Manager
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Feb 2021 - Mar 2022
Key achievements:• National highest retail growth ASM area in FY 21-22.• National highest cosmetic channel growth ASM area in FY 21-22.• Best ASM for November’21 & January’22.
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GTM & B2B Manager Sales
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Dec 2019 - Feb 2021
Looked after overall Rural GTM projects & Institutional sales.Key achievements:• Delivered YTD value growth of 33% in rural project. Total YTD achievement was 101% against TGT vs ACH.• Delivered YTD growth of 19.6% in sub distribution channel. Total A2A YTD achievement was 95% against TGT vs ACH.• 17 sub-distribution converted to direct distribution which delivered 31% growth due to conversion.• Achieved MD WOW Excellence award for quarter 1 and 3.• Delivered YTD growth of 91% in institution channel (B2B). Show less
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IFAD Multi Products Limited
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Bangladesh
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Manufacturing
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1 - 100 Employee
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Manager
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Jun 2019 - Dec 2019
Established distributor policy. Jointly worked with VP Sales & Strategy regarding ROI model and business development part. SAP SD module design till to be. Established inhouse sales shop for employees of IFAD group. Established distributor policy. Jointly worked with VP Sales & Strategy regarding ROI model and business development part. SAP SD module design till to be. Established inhouse sales shop for employees of IFAD group.
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Senior Territory Manager
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Mar 2018 - May 2019
Job Location : Sonaragaon Territory (Sonargaon, Gauisia, Gopladi) Thakurgaon Territory (Thakurgaon & Panchogar) Role required leading 14 member’s team to formulate and drive companies products & SKU wise sales. Build strong relations across the trade and relevant stakeholder to establish and execute effective sales operations in market. Also worked with distributors for redesigning overall distribution system to insure higher ROI.Key achievements (Sonargaon Territory):• Territory YTD growth of 36% till May'19.• All distributors ROI maintained above 30% till May'19.• Completion of new future brand “Just for Baby” NPLP with in expected timeline both in volume & distribution parameter.• Initiative to expand coverage of territory by bringing the uncovered island “Kalapaharia Union” of Araihazar Upazila under coverage. Key achievements (Thakurgaon Territory):• YTD 257% growth of Saffola Active edible oil in Thakurgaon & Panchogar till Feb 2019 vs last FY17-18.• Brought consistent growth in sub distribution houses of the territory. • Panchogar DB and sub distributors ROI maintained above 25%.• Reworked with route & channels distribution which brought about 5 lac additional retail sales & consistently growing. Show less
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Assistant Manager Sales Commercial
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Jul 2015 - Feb 2018
Role emphasize to oversee Sales commercial verticals to formulate and drive policies that build strong financial and commercial awareness across the front end functions and establish effective internal controls. By working on cross-functional projects, one is expected to identify the efficiency of various channel spends and suggest improvements which yield in higher ROI. Key achievements: Received value award in annual Organization Communication 2018 platform & in Finance Meet (Feb’ 2018) for Completing roll-out of sales front end software (with GTM team) for 128 distributors, automating trade claims and ensuring payment of retail schemes on invoice. Developed and rolled out competitive distributor ROI model (with GTM team) by bench marking with industry. Reworked distributor and trade margin structure which has resulted in annualized savings of 24 million to company. Show less
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Executive Sales & Distribution Commercial
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Jul 2012 - Jun 2015
Partnering with sales team and leading a 2 members directly for distributor collections of 7.18 bn;. Myself validating & controlling trade spends of BDT 1.1 bn across 800k outlets and conduct distributor and retailer audits to ensure controls are in place. As custodians of the budget, it further entails working with sales, marketing, direct & indirect taxation team to develop of price cascade for billing from depot to distributor and distributor to retailer, ensuring company profitability, commercial controls and tax compliance. In 2014 assignment of winding-up of old and setting up entire new Bogra Sales depot of Marico Bangladesh Limited was completed successfully by me. Also leaded 16 member team to manage Bogra sales depot for distribution to distributors, was responsible for overall development & training to all depot people for standardize depot operation & run KBC project. Key achievements: Worked jointly with business finance team for price cascade restructuring & introduction of advance trade offer, leading to an annualized savings potential of BDT 70 mil (57 mil in VAT & 13 mil in distributor margin); reduction in distributor working capital by 1.5 days and improving distributor return on investment (ROI) by 3% (from 18% to 21%), this project was treated as one of best project in across Marico Ltd. in FY 16-17. Received Marico Value Walker Award 2016 for automation of Trade led claims amounting to BDT 600 mil p.a., saving 1500 man hours and reduction in distributor claim settlement period by 20 days. Received Marico Value Walker Award 2016 55% decrease in DD reimbursement cost (BDT 1.7 mil) by converting distributor payments from Demand Draft to Pay Order, Cash deposit & EFT. Depot Certification for MBL Bogra, Dhaka, Chittagong Depot as platinum and Comilla Depot as Gold Status as model depot operation. Received Marico Value Award (Aug’13) for successfully windup old Bogra depot from previous CFA and installed new depot in 2013. Show less
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Trainee
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Sep 2011 - Jun 2012
Responsible for National collection of 6.56 bn. Directly coordinating with field force and depot to collect fund & primary billing from depots smoothly. Also responsible for two areas trade scheme claims. Key achievements: Reduction of ~65% cost in collection charge reimbursement cost (16.18 lac) by converting distributor payment mood from demand draft to pay order & Online cash. Member of value enhancement project team for “Cost Reduction in MBL Collection Process” & “Consolidation Project”. Show less
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Education
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2012 - 2015
Institute of Business Administration, Jahangirnagar University
MBA, Quantitative Business Analysis (QBA) -
2007 - 2010
Hajee Mohammad Danesh Science and Technology University
BBA, Business Administration and Management -
2003 - 2005
Cantonment Public School & College Saidpur
HSC, Business Studies -
2001 - 2002
Lions School and College, Saidpur
SSC, Business Studies
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