Experience

Jami Partners

• IT Services and IT Consulting
• 1 - 100 Employee

• Creative Services Manager

  • Jun 2022 - Present

  Dubai, United Arab Emirates *Managing partnership with Tequila (Design & Branding agency) in UAE. *Winston Cigarettes BTL project management. *Part of the team creating Brand Guidelines and mobile app design for The Lending Hub, a Riyadh-based Fintech firm. *Part of the team creating the UI/UX design of Nadec Creations including magazine design. *Eiffel Lubricants corporate documentary and animation project's writer and co-producer. *Managing screenwriting ventures of Next Medium.



Next Medium

• United Arab Emirates
• Advertising Services

• Creative Producer

  • Sep 2020 - Present

  Karāchi, Sindh, Pakistan *Creative management of IT Global Enablers UAE's content production, animation, design, and content writing projects. * Wrote a sitcom and a sketch series for Nashpati Prime (a South Asian entertainment platform) * Co-produced multiple digital video commercials DVCs with Vasl Films. * Engaged in developing multiple diverse genre original series, feature, and short film scripts. * Delivering top talent recruitment and quality project management services to SMEs and startups.



Adcom Leo Burnett

• Pakistan
• Advertising Services
• 100 - 200 Employee

• Creative | Conventional & Digital Communication

  • Feb 2019 - Jul 2020

  Karachi, Pakstan Achievements Gold Effie Award – Household Supplies and Services (Ragra Vs Naya Ariel Tagra) P&G Gold Effie Award – Household Supplies and Services (Ariel Touch of Downy) P&G *Creative lead and writer of documentary series integrating United Nations SDGs for Hashoo Foundation. *Developed creatives for conventional, digital, and social media campaigns - P&G brands: Ariel, Ariel Touch of Downy & Pampers. - FrieslandCampina Engro brand: Omore… Show more Achievements Gold Effie Award – Household Supplies and Services (Ragra Vs Naya Ariel Tagra) P&G Gold Effie Award – Household Supplies and Services (Ariel Touch of Downy) P&G *Creative lead and writer of documentary series integrating United Nations SDGs for Hashoo Foundation. *Developed creatives for conventional, digital, and social media campaigns - P&G brands: Ariel, Ariel Touch of Downy & Pampers. - FrieslandCampina Engro brand: Omore *Managed the creatives presented to the Prime Minister of Pakistan in February 2020 by Hashoo group start-up brands: Everywater & Tejari. *Ideation and execution of HBL brand repositioning as a digitalized bank & HBL Nisa (Women's account) campaign. *Ajinomoto brands: Masako & Crispy Fry creative management, research, and campaign creative for a new variant of Crispy French Fries. Participation in major wins: English Biscuits Manufactures EBM, & Unity Foods. *Management of Canbebe communication creative & assistance in brand research. *British Council IELTS print & social media marketing collaterals creative handling. Show less



MangoBaaz

• Technology, Information and Internet
• 1 - 100 Employee

• Content Associate | Screenwriter

  • Dec 2018 - Apr 2019

  Karāchi, Sindh, Pakistan * Wrote branded and unbranded viral comedy sketches. * Co-writer of the social media campaign 'Lal Kabootar' feature film. * Consultation and writing comedy sketches on trending social media topics. * Accompanied writing team in various branded web series ideas and episode writing.



Freelance

• Student Films & Freelance Projects

  • Jun 2015 - Aug 2018

  Pakistan



The Aman Foundation

• Pakistan
• Non-profit Organizations
• 300 - 400 Employee

• Director and Producer

  • Oct 2017 - Jan 2018

  Karachi, Pakistan. Documentary Project - 'Changing Lives' story of Gulnaz enlightened hundreds of neighborhood women to adopt methods of family planning. * Directed and Produced a documentary for Aman foundation program 'Sukh Intuitive' which educates about family planning, maternal and child health awareness, and aids medical support in peri-urban Karachi areas. * Managed the project right from the crucial subject selection to its final delivery.



TCF - The Citizen Foundation

• Volunteer

  • Jun 2013 - Jul 2013

  Karachi, Pakistan.