Experience

Phoenix Exteriors

• United States
• 1 - 100 Employee

• SEO / PPC Specialist

  • Jul 2022 - Present

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor advertising links • Develop and implement link building strategy • Publish bi Weekly Blog Article • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords • Post on all social media channels • Write website content and use best practice to optimize keywords • Respond to online reviews



Hobrecht Lighting

• United States
• Retail

• Marketing Manager (Contract)

  • Dec 2020 - Nov 2021

  • Managed Google and Facebook ads to increase sales and ROI • Designed and implemented comprehensive marketing strategies to create online brand awareness • Planned and executed online local campaigns for brick-and-mortar showroom, including location extensions, call extensions, Facebook messenger, and live chat implementation • Responsible for producing brand voice for online presence, editorial content and organizing the company’s social media publications • Made a 33% increase in Instagram brand page followers • Analyzed business and marketing data, including but not limited to sales reports, paid search, and email marketing for optimization • Acting Social Media Community Manager providing social media support across all platforms, including Instagram and Facebook • Created and executed the email marketing calendar, including creating, building, and scheduling marketing and corporate communication emails while maintaining accurate contact lists and segments • Ensured consistent corporate image and branding throughout product lines, promotional materials, and website • Research and stay up-to-date on marketing trends and best practices



AVB Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Operations Coordinator

  • Apr 2018 - Apr 2020

  • Created and implemented Google, Facebook and Instagram marketing campaigns to help clients capitalize on new media and online advertising opportunities • PPC Search and Social Media Advertising • Facebook Ads Manager to run Facebook and Instagram ads • Optimize marketing campaigns (keyword research, bid methods, CRO, quality score, ad placement) • HTML, CSS, JavaScript familiar • Analytical skills, data-driven/data-entry experience • Optimizing landing/blog pages for SEO • A/B Split Testing • Google Analytics, Facebook Pixel Implementation • QA custom digital ads for high-quality content and professionalism • Tracked website analytics and reported findings to clients • Identified online trends to keep up-to-date optimization • Monitored metrics such as redirects, click and bounce rates and other KPIs for reporting and optimization • Grew organic search traffic for clients by optimizing bidding initiatives and text ads



Lumens.com

• United States
• Retail
• 100 - 200 Employee

• Product Content Lead

  • Apr 2017 - Apr 2018

  • Delivered high-quality copy for live ecommerce site• QA and edit product content for accuracy and professionalism• Excel spreadsheet lookups for data entry and pricing• Worked in-house PIM system for product line data and manufacturer codes• Design research for high-level design brands (SONNEMAN, Hinkley, Tech Lighting, Hubbardton Forge, Moooi, Hudson Valley, Gus Modern, etc.)• Collaboration with BrandJump representatives, Merchandisers, and Sales staff for site and service optimization• Managed day-to-day operations, including supervision and assignment delegation for 20-member team• Trained and mentored international employees (Canada and India) to maximize team performance and achieve daily performance objectives• Maintained open and professional team relationships to quickly identify and resolve issues• Recruited and hired qualified candidates for department expansion

• Senior Product Content Publisher

  • Jan 2016 - Apr 2017

  • Train and manage workflow of Product Data Specialists; QA final product pages on lumens.com website to maintain site standards and proof copy• Facilitate daily tasks of data specialists, while advising and training on in-house publishing tool new and known issues/workarounds• Contact vendors and merchandisers to obtain accurate product data and ensure website reliability• Manage digital assets and product images, data and copy

• Product Content Publisher

  • Nov 2014 - Oct 2016

  • Researched and published product data for lumens.com landing pages• Served as online merchandising point of contact for inventory management, out of stock/discontinued SKUs, pricing and shipping issues• Worked closely with vendors and customer service to obtain new product information and ensure website content current and accurate• Managed digital assets and product images, data and copy