Experience

Omnicom Media Group (MENA)

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Director Of Ecommerce

  • Jul 2022 - Present

  Develop and execute Ecommerce strategies: Identifying target markets, developing marketing plans, and setting goals. Manage teams: Hiring and training staff, setting performance goals, and providing feedback. Currently leading a team of 9 across Middle East. Client Relationship: Account Management, research, responding to RFPs, and managing large projects. Develop and execute Ecommerce strategies: Identifying target markets, developing marketing plans, and setting goals. Manage teams: Hiring and training staff, setting performance goals, and providing feedback. Currently leading a team of 9 across Middle East. Client Relationship: Account Management, research, responding to RFPs, and managing large projects.



mFilterIt

• India
• Advertising Services
• 200 - 300 Employee

• Head Of Marketing

  • Mar 2021 - Jul 2022

  mFilterIt is a global leader in Ad Fraud detection and prevention and has built several unique and innovative solutions that cater to Brand Safety & Infringement, Ecommerce Competitive Analytics and Mobile Identity solutions. • Instrumental in the overhaul of the entire communication strategy across the board, including building a brand-new website and making the brand a generic name for the category. • Developed and implemented a comprehensive PR strategy and ensured 400+ coverage… Show more mFilterIt is a global leader in Ad Fraud detection and prevention and has built several unique and innovative solutions that cater to Brand Safety & Infringement, Ecommerce Competitive Analytics and Mobile Identity solutions. • Instrumental in the overhaul of the entire communication strategy across the board, including building a brand-new website and making the brand a generic name for the category. • Developed and implemented a comprehensive PR strategy and ensured 400+ coverage across Category A & B media globally • Developed and implemented a strategic plan and operational process to maximise the visibility, reach and engagement with the target audience • Establishing the Inside Sales team to generate leads and increase organic reach and on boarded clients • Developed and developing 100+ content pieces, including industry whitepapers & case studies • Participate in events and Accelerator programs to enhance our corporate reach Show less mFilterIt is a global leader in Ad Fraud detection and prevention and has built several unique and innovative solutions that cater to Brand Safety & Infringement, Ecommerce Competitive Analytics and Mobile Identity solutions. • Instrumental in the overhaul of the entire communication strategy across the board, including building a brand-new website and making the brand a generic name for the category. • Developed and implemented a comprehensive PR strategy and ensured 400+ coverage… Show more mFilterIt is a global leader in Ad Fraud detection and prevention and has built several unique and innovative solutions that cater to Brand Safety & Infringement, Ecommerce Competitive Analytics and Mobile Identity solutions. • Instrumental in the overhaul of the entire communication strategy across the board, including building a brand-new website and making the brand a generic name for the category. • Developed and implemented a comprehensive PR strategy and ensured 400+ coverage across Category A & B media globally • Developed and implemented a strategic plan and operational process to maximise the visibility, reach and engagement with the target audience • Establishing the Inside Sales team to generate leads and increase organic reach and on boarded clients • Developed and developing 100+ content pieces, including industry whitepapers & case studies • Participate in events and Accelerator programs to enhance our corporate reach Show less



GoPursu.com

• India
• Retail Apparel and Fashion

• Co-founder at Pursu

  • Jul 2017 - Mar 2021

  A niche space for fashion & lifestyle products. Welcome to www.gopursu.com • Setting up the business from conception and design to manufacturing, marketing, public relations, advertisement, and sales • Created operations including; sourcing, vendor selection, cost analysis, and inventory planning • Managed P&L, procurement, production, sales, and oversaw the production of the product • Designed product packaging and marketing collateral, including brochures, trade show signage… Show more A niche space for fashion & lifestyle products. Welcome to www.gopursu.com • Setting up the business from conception and design to manufacturing, marketing, public relations, advertisement, and sales • Created operations including; sourcing, vendor selection, cost analysis, and inventory planning • Managed P&L, procurement, production, sales, and oversaw the production of the product • Designed product packaging and marketing collateral, including brochures, trade show signage, print advertisements, and corporate presentations • Secured, facilitated, and maintained working relationships with online retailers and distributors • Created successful marketing & PR campaigns to establish and maintain market positioning • Analyzed the competition and developed strategic, business, sales and financial plans Show less A niche space for fashion & lifestyle products. Welcome to www.gopursu.com • Setting up the business from conception and design to manufacturing, marketing, public relations, advertisement, and sales • Created operations including; sourcing, vendor selection, cost analysis, and inventory planning • Managed P&L, procurement, production, sales, and oversaw the production of the product • Designed product packaging and marketing collateral, including brochures, trade show signage… Show more A niche space for fashion & lifestyle products. Welcome to www.gopursu.com • Setting up the business from conception and design to manufacturing, marketing, public relations, advertisement, and sales • Created operations including; sourcing, vendor selection, cost analysis, and inventory planning • Managed P&L, procurement, production, sales, and oversaw the production of the product • Designed product packaging and marketing collateral, including brochures, trade show signage, print advertisements, and corporate presentations • Secured, facilitated, and maintained working relationships with online retailers and distributors • Created successful marketing & PR campaigns to establish and maintain market positioning • Analyzed the competition and developed strategic, business, sales and financial plans Show less



Aakash Educational Services Limited

• India
• Education
• 700 & Above Employee

• Head - Franchise

  • Apr 2017 - Jun 2017

  • 160 Cr P&L responsibility from the Franchisee Business of the organization • Strategize and Drive the franchisee business to optimize growth and revenue • Identifying opportunities across geographic locations for developing new Franchises • Design, Develop and implement a plan for marketing and lead generation for the Franchise Development Opportunity. • Screen potential franchisee by analyzing investment requirements, franchisee's potential, and financials, franchisee experience… Show more • 160 Cr P&L responsibility from the Franchisee Business of the organization • Strategize and Drive the franchisee business to optimize growth and revenue • Identifying opportunities across geographic locations for developing new Franchises • Design, Develop and implement a plan for marketing and lead generation for the Franchise Development Opportunity. • Screen potential franchisee by analyzing investment requirements, franchisee's potential, and financials, franchisee experience and vision • Market & competition Research for new Franchise Development • Manage and Monitor the overall program effectiveness by leveraging lessons learned to drive process improvement of the overall process of reporting • Creating and implementing marketing/branding strategies for new locations Show less • 160 Cr P&L responsibility from the Franchisee Business of the organization • Strategize and Drive the franchisee business to optimize growth and revenue • Identifying opportunities across geographic locations for developing new Franchises • Design, Develop and implement a plan for marketing and lead generation for the Franchise Development Opportunity. • Screen potential franchisee by analyzing investment requirements, franchisee's potential, and financials, franchisee experience… Show more • 160 Cr P&L responsibility from the Franchisee Business of the organization • Strategize and Drive the franchisee business to optimize growth and revenue • Identifying opportunities across geographic locations for developing new Franchises • Design, Develop and implement a plan for marketing and lead generation for the Franchise Development Opportunity. • Screen potential franchisee by analyzing investment requirements, franchisee's potential, and financials, franchisee experience and vision • Market & competition Research for new Franchise Development • Manage and Monitor the overall program effectiveness by leveraging lessons learned to drive process improvement of the overall process of reporting • Creating and implementing marketing/branding strategies for new locations Show less



Sewlutions Apparels Pvt. Ltd.

• New Delhi Area, India

• Director

  • Aug 2015 - Mar 2017

  • Responsible for Business Development, sales & marketing operations. • Strategize, visualize and create new business opportunity plans for new opportunities in the existing and proposed markets. • Continuously analyze team productivity and sales pipeline to surpass targets. • Developing, coaching, and mentoring the team ensuring retention and overall development. • Handling sales along with the team, nurturing leads, negotiating commercial terms and closing sales. • Liaising… Show more • Responsible for Business Development, sales & marketing operations. • Strategize, visualize and create new business opportunity plans for new opportunities in the existing and proposed markets. • Continuously analyze team productivity and sales pipeline to surpass targets. • Developing, coaching, and mentoring the team ensuring retention and overall development. • Handling sales along with the team, nurturing leads, negotiating commercial terms and closing sales. • Liaising with international buyers and marketing and sales staff to ensure error-free communication • Creating product lines based on country-wise trends and advising buyers and lining up vendors Show less • Responsible for Business Development, sales & marketing operations. • Strategize, visualize and create new business opportunity plans for new opportunities in the existing and proposed markets. • Continuously analyze team productivity and sales pipeline to surpass targets. • Developing, coaching, and mentoring the team ensuring retention and overall development. • Handling sales along with the team, nurturing leads, negotiating commercial terms and closing sales. • Liaising… Show more • Responsible for Business Development, sales & marketing operations. • Strategize, visualize and create new business opportunity plans for new opportunities in the existing and proposed markets. • Continuously analyze team productivity and sales pipeline to surpass targets. • Developing, coaching, and mentoring the team ensuring retention and overall development. • Handling sales along with the team, nurturing leads, negotiating commercial terms and closing sales. • Liaising with international buyers and marketing and sales staff to ensure error-free communication • Creating product lines based on country-wise trends and advising buyers and lining up vendors Show less



Dainik Jagran

• Media Production
• 700 & Above Employee

• National Category Head - Education - GM Marketing

  • Aug 2014 - Jul 2015

  • Executing innovative strategies to maximize revenue opportunities from both existing and new clients and optimize profits. • Increasing market share by building strategic relationships in a highly competitive market • Handling and assisting the sales team with maintaining relationships and negotiating and closing deals with existing and new clients • Market Mapping & providing inputs for overall category management • Conducting research on competition and trends and translating it… Show more • Executing innovative strategies to maximize revenue opportunities from both existing and new clients and optimize profits. • Increasing market share by building strategic relationships in a highly competitive market • Handling and assisting the sales team with maintaining relationships and negotiating and closing deals with existing and new clients • Market Mapping & providing inputs for overall category management • Conducting research on competition and trends and translating it into business propositions. • Working alongside clients and sales teams to translate branding insights into strategies which drive performance • Creating value-added products and support revenues • Developing exit strategies for unsuccessful products • Assisting the top management in sales forecasting and setting performance goals accordingly. Show less • Executing innovative strategies to maximize revenue opportunities from both existing and new clients and optimize profits. • Increasing market share by building strategic relationships in a highly competitive market • Handling and assisting the sales team with maintaining relationships and negotiating and closing deals with existing and new clients • Market Mapping & providing inputs for overall category management • Conducting research on competition and trends and translating it… Show more • Executing innovative strategies to maximize revenue opportunities from both existing and new clients and optimize profits. • Increasing market share by building strategic relationships in a highly competitive market • Handling and assisting the sales team with maintaining relationships and negotiating and closing deals with existing and new clients • Market Mapping & providing inputs for overall category management • Conducting research on competition and trends and translating it into business propositions. • Working alongside clients and sales teams to translate branding insights into strategies which drive performance • Creating value-added products and support revenues • Developing exit strategies for unsuccessful products • Assisting the top management in sales forecasting and setting performance goals accordingly. Show less



Teach For India

• India
• Non-profit Organizations
• 700 & Above Employee

• Volunteer

  • Aug 2013 - Jan 2014

  Teach India is a Corporate Social Responsibility initiative of The Times of India. With the British Council as its knowledge partner, the initiative is implemented on ground through the partner NGOs. The initiative focuses on promoting volunteerism and imparting spoken English skills to underprivileged youth to enhance their employability. My responsibility was to work with people from the underdeveloped urban section by giving training on spoken English, soft skills required in work… Show more Teach India is a Corporate Social Responsibility initiative of The Times of India. With the British Council as its knowledge partner, the initiative is implemented on ground through the partner NGOs. The initiative focuses on promoting volunteerism and imparting spoken English skills to underprivileged youth to enhance their employability. My responsibility was to work with people from the underdeveloped urban section by giving training on spoken English, soft skills required in work life and impart life coaching to deal with professional life Show less Teach India is a Corporate Social Responsibility initiative of The Times of India. With the British Council as its knowledge partner, the initiative is implemented on ground through the partner NGOs. The initiative focuses on promoting volunteerism and imparting spoken English skills to underprivileged youth to enhance their employability. My responsibility was to work with people from the underdeveloped urban section by giving training on spoken English, soft skills required in work… Show more Teach India is a Corporate Social Responsibility initiative of The Times of India. With the British Council as its knowledge partner, the initiative is implemented on ground through the partner NGOs. The initiative focuses on promoting volunteerism and imparting spoken English skills to underprivileged youth to enhance their employability. My responsibility was to work with people from the underdeveloped urban section by giving training on spoken English, soft skills required in work life and impart life coaching to deal with professional life Show less



Taurian World School

• Mumbai Area, India

• Business Head

  • Jun 2008 - Jul 2012

  I have been instrumental in setting up and functioning of the school. This has been one of my dream journeys to work with children and I am glad to have lived it. • Responsible for the P&L of the business including revenue, profitability, growth and expenses • Planning budgets to ensure fiscal discipline is aligned to overall marketing and sales strategy/ branding initiatives. • Responsible for marketing & branding the school. TWS is the youngest school to have featured in an… Show more I have been instrumental in setting up and functioning of the school. This has been one of my dream journeys to work with children and I am glad to have lived it. • Responsible for the P&L of the business including revenue, profitability, growth and expenses • Planning budgets to ensure fiscal discipline is aligned to overall marketing and sales strategy/ branding initiatives. • Responsible for marketing & branding the school. TWS is the youngest school to have featured in an independent survey conducted by Education World in 2011 as the best school in eastern India in a mere span of 3 years. Zero to 300 students from 5 countries in 3 years. • Provide overall direction by analyzing business objectives across departments and develop, communicate, build support for, and implement business strategies, plans, • Identifying and signing up resources for providing strategic assistance to achieve excellence in the services provided in the school. • Developed and implemented all marketing communications for the smooth execution of advertising for promoting the school which includes media buying, roadshows, PR centric activities, etc. Ensure the hiring of Advertising & PR agencies to achieve the desired target. Show less I have been instrumental in setting up and functioning of the school. This has been one of my dream journeys to work with children and I am glad to have lived it. • Responsible for the P&L of the business including revenue, profitability, growth and expenses • Planning budgets to ensure fiscal discipline is aligned to overall marketing and sales strategy/ branding initiatives. • Responsible for marketing & branding the school. TWS is the youngest school to have featured in an… Show more I have been instrumental in setting up and functioning of the school. This has been one of my dream journeys to work with children and I am glad to have lived it. • Responsible for the P&L of the business including revenue, profitability, growth and expenses • Planning budgets to ensure fiscal discipline is aligned to overall marketing and sales strategy/ branding initiatives. • Responsible for marketing & branding the school. TWS is the youngest school to have featured in an independent survey conducted by Education World in 2011 as the best school in eastern India in a mere span of 3 years. Zero to 300 students from 5 countries in 3 years. • Provide overall direction by analyzing business objectives across departments and develop, communicate, build support for, and implement business strategies, plans, • Identifying and signing up resources for providing strategic assistance to achieve excellence in the services provided in the school. • Developed and implemented all marketing communications for the smooth execution of advertising for promoting the school which includes media buying, roadshows, PR centric activities, etc. Ensure the hiring of Advertising & PR agencies to achieve the desired target. Show less



Shirt Company (India) Limited

• Retail Apparel and Fashion
• 1 - 100 Employee

• General Manager, Strategic Planning

  • Jun 2004 - Jun 2008

  • Finance planning & control including banking • Managing cross-border relationships with team members, stakeholders and vendors. • Review and analyze in detail corporate programs and operations; prepare recommendations to improve efficiency and effectiveness; conduct cost-benefit, productivity, and management analysis. • Managing the complete IPO processes for the company - Drafting a part of the DRHP / RHP - Coordinating with the Merchant Bankers - Working with the… Show more • Finance planning & control including banking • Managing cross-border relationships with team members, stakeholders and vendors. • Review and analyze in detail corporate programs and operations; prepare recommendations to improve efficiency and effectiveness; conduct cost-benefit, productivity, and management analysis. • Managing the complete IPO processes for the company - Drafting a part of the DRHP / RHP - Coordinating with the Merchant Bankers - Working with the Solicitors on the Legal Due Diligence Report - Coordinating & negotiating with both Bankers to the Company and Bankers to the issue - Correspondence with BSE, NSE & SEBI Show less • Finance planning & control including banking • Managing cross-border relationships with team members, stakeholders and vendors. • Review and analyze in detail corporate programs and operations; prepare recommendations to improve efficiency and effectiveness; conduct cost-benefit, productivity, and management analysis. • Managing the complete IPO processes for the company - Drafting a part of the DRHP / RHP - Coordinating with the Merchant Bankers - Working with the… Show more • Finance planning & control including banking • Managing cross-border relationships with team members, stakeholders and vendors. • Review and analyze in detail corporate programs and operations; prepare recommendations to improve efficiency and effectiveness; conduct cost-benefit, productivity, and management analysis. • Managing the complete IPO processes for the company - Drafting a part of the DRHP / RHP - Coordinating with the Merchant Bankers - Working with the Solicitors on the Legal Due Diligence Report - Coordinating & negotiating with both Bankers to the Company and Bankers to the issue - Correspondence with BSE, NSE & SEBI Show less



Bennett Coleman & Co. Ltd. (The Times of India)

• India
• Newspaper Publishing
• 700 & Above Employee

• Senior Officer, Response

  • Mar 2003 - Aug 2003

  • Part of the Times Response team, involved in conceiving ideas & managing content for the introduction of niche products targeting specific segments of readers and advertisers • Meeting tactical objectives of clients by developing focused promotions across TOI platform • Coordinating and promoting The International Advertising Festival, Cannes in India as an international brand-building exercise for the group • Working on Special features based on current trends in a variety of… Show more • Part of the Times Response team, involved in conceiving ideas & managing content for the introduction of niche products targeting specific segments of readers and advertisers • Meeting tactical objectives of clients by developing focused promotions across TOI platform • Coordinating and promoting The International Advertising Festival, Cannes in India as an international brand-building exercise for the group • Working on Special features based on current trends in a variety of subjects Show less • Part of the Times Response team, involved in conceiving ideas & managing content for the introduction of niche products targeting specific segments of readers and advertisers • Meeting tactical objectives of clients by developing focused promotions across TOI platform • Coordinating and promoting The International Advertising Festival, Cannes in India as an international brand-building exercise for the group • Working on Special features based on current trends in a variety of… Show more • Part of the Times Response team, involved in conceiving ideas & managing content for the introduction of niche products targeting specific segments of readers and advertisers • Meeting tactical objectives of clients by developing focused promotions across TOI platform • Coordinating and promoting The International Advertising Festival, Cannes in India as an international brand-building exercise for the group • Working on Special features based on current trends in a variety of subjects Show less



Century Plyboards (I) Ltd

• Ahmedabad & Mumbai

• Marketing Officer

  • Mar 2002 - Feb 2003

  • Initiatives on branding, communications and creative team briefing • Market survey and potential analysis • Managing all associated events and promotions for the Western Zone • Coordinating sales across offices to ensure overall target achievement • Initiatives on branding, communications and creative team briefing • Market survey and potential analysis • Managing all associated events and promotions for the Western Zone • Coordinating sales across offices to ensure overall target achievement