Experience

Serendipity Arts Foundation

• India
• Retail Art Supplies
• 1 - 100 Employee

• Senior Manager Marketing Operations

  • Aug 2017 - Present

  • To handle marketing operations of Serendipity Arts Festival organized by SAF. • This is on-of-a-kind Art Festival in the country with Curators exploring Artists from across the Globe to showcase their world class art pieces and specially curated projects during the 9 days festival. • The festival is held across 9 venues every year during 14th Dec – 22nd Dec in Panaji City, Goa. • My role is to head production and operations of the entire festival along with the various lead-up events / projects been planned in India and abroad. • The role involves judging production agencies in a multi-agency pitch through a systematic approach devised for comparative report and finally handling all the agencies in respect to “Security, Housekeeping, Production, Design” along with Gov. Lesioning for all the required permissions for such a big festival.



T.I.C. Integrated Marketing Services

• Events Services
• 1 - 100 Employee

• Associate Account Director

  • Nov 2016 - Aug 2017

  • Added role was to handle a team of 4 managers handling the key clients of the agency. • Responsible for all marketing initiatives including conceptualizing, content writing and drafting presentations for the final pitch. • Develop and implement a complete marketing mix strategy specializing in ATL and BTL Activations. • Demonstrated excellence in formulating strategic brand plans and driving consumer preferences in various categories, consumer segments and markets. • Capable of utilizing understanding of the industry dynamics with knowledge of organizing and conducting integrated marketing communication initiatives for growth and profitability. • Gained prolific exposure in building brand salience and enhancing brand preference using experiential marketing and Digital interactions. • Liaoning with vendors / suppliers to maximize the efficiency and minimize any distraction from the desired output.



T.I.C. Integrated Marketing Services

• Events Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2014 - Jul 2016

  Managing Business Development from present clients Fostering New Business Development further enhancing the client portfolio Co-coordinating with support teams like Creative and Operations to ensure timely delivery of the project Taking care of Bottom Line in order to meet given commercial target Drafting effective Marketing strategy (BTL + ATL) serving to the client's requirement Managing Business Development from present clients Fostering New Business Development further enhancing the client portfolio Co-coordinating with support teams like Creative and Operations to ensure timely delivery of the project Taking care of Bottom Line in order to meet given commercial target Drafting effective Marketing strategy (BTL + ATL) serving to the client's requirement



The Orchid Group (OCSILP)

• South Extension Part 2, New Delhi

• Manager - Marketing and sales

  • Nov 2012 - Oct 2014

  Responsible for all marketing initiatives including conceptualizing and content writing. Develop and implement a complete marketing mix strategy specializing in ATL and BTL activations. Develop and execute locally relevant campaigns by aligning them with the global & regional activation teams. Liaise with all third parties, internal and external partners including creative vendors, production houses, the media etc to maintain synergy in all projects. Strategic channel development through B2B and B2C sales while managing a team of sales executives to plan and execute marketing support with operators/ distributors. Manage timelines and priorities with both internal and external parties to ensure excellence and consistency in execution. Taking care of client servicing fostering new business from them and assisting sales team for New client acquisition. Clients Handled: Airtel, Philips, Iffco Tokio, Benq, Videcon, Ranbax



Planman Marcom

• Delhi

• Assistant Manager - (Account Planning)

  • Aug 2010 - Oct 2012

  • Interface with clients and proffer strategies to further develop their brands by creating avenues of connect between client and their consumers. • Service brands in the portfolio to plan all marketing communication campaign coordinate and execute brand activations to ensure timely and cost-effective delivery. • Leveraging insights from research on consumers, categories and channels to develop winning plans for brands. • Contribute to design, layout and production of promotional materials - translating concepts into realities. • Ensure standard production quality ranging from print to electronics.



Jagran Solutions (A unit of JPL)

• India
• Advertising Services
• 100 - 200 Employee

• Associate Manager (Account Planning)

  • Feb 2009 - Aug 2010

  •The work responsibility is primarily “To Plan and execute Brand Activations and promotions via consumer connect strategies” •To do the NBD (New Business Development) and client servicing of existing and new on-board clients. •The responsibility to plan and achieve the given business targets within stipulated time. •To do meetings and present the company’s potential strength to the clients and upcoming brands and be the activation partner. •De-briefing it to the other departments such as Creative, Operations, and Technology and to oversee that the work is done in tandem with the client brief. •Over seeing day-to-day operations of the current project. Key Clients Handled: • ITC • RED FM • Mother Dairy • NIIT • IDEA; and many more



Himalayan Outdoors

• Senior Executive

  • Feb 2005 - May 2007

  • Evaluate, select and target potential corporate clients for generating new business opportunities. Generated a turnover of INR 25 Lakhs over a span of two years. • Designing tailor made team activities for corporate clients meeting the client’s budget and requirements. • To develop innovative ideas by applying the findings from activity evaluation. • Assist in development and implementation of market plan in line with the business objectives. • Evaluate, select and target potential corporate clients for generating new business opportunities. Generated a turnover of INR 25 Lakhs over a span of two years. • Designing tailor made team activities for corporate clients meeting the client’s budget and requirements. • To develop innovative ideas by applying the findings from activity evaluation. • Assist in development and implementation of market plan in line with the business objectives.