Experience

Cactus Productions

• India
• Media Production
• 1 - 100 Employee

• Founder

  • Jun 2019 - Present

  A boutique video content and event production service. Built on the foudations of impactful and creative storytelling, experience, hard work, integrity and commitment. We take on projects for video content, ad films, digital films, TV shows, documentaries, VR, animation, events and activations. A boutique video content and event production service. Built on the foudations of impactful and creative storytelling, experience, hard work, integrity and commitment. We take on projects for video content, ad films, digital films, TV shows, documentaries, VR, animation, events and activations.



Rooter.gg

• India
• Mobile Gaming Apps
• 100 - 200 Employee

• Business Head

  • Nov 2018 - May 2019



101India

• India
• Media Production
• 1 - 100 Employee

• Senior Manager - Branded Content, Solutions & Revenue

  • Sep 2016 - Oct 2018



Only Much Louder

• Entertainment Providers
• 200 - 300 Employee

• Manager - Branded Projects & Content

  • Aug 2015 - Aug 2016

  Worked on creating some of the best branded online content in the industry with a huge pool of musicians and comedians managed by OML. Sponsorship sales for some of the big ticket properties like Bacardi NH7 Weekender, Stage 42 Festival, U/A and more. Also, creating and executing entertainment IP's for some of the biggest brands like Maruti Suzuki, Redbull, Levi's, Harley and more. Worked on creating some of the best branded online content in the industry with a huge pool of musicians and comedians managed by OML. Sponsorship sales for some of the big ticket properties like Bacardi NH7 Weekender, Stage 42 Festival, U/A and more. Also, creating and executing entertainment IP's for some of the biggest brands like Maruti Suzuki, Redbull, Levi's, Harley and more.



Infusion Hospitality Pvt Ltd

• Gurgaon

• Director

  • Oct 2014 - Jul 2015

  End-to-end operations and systems management to improve efficiency and cut costs. Due to the efforts, we reached operational break-even within a few months. Set-up a base kitchen & delivery outlet for the café in Gurgaon to increase volumes, revenues and customer base. Handled the complete gamut of marketing communications for Double Roti. These include social media marketing, creating offers and timely promotions, menu, flyers and packaging design, customer targeting and handling… Show more End-to-end operations and systems management to improve efficiency and cut costs. Due to the efforts, we reached operational break-even within a few months. Set-up a base kitchen & delivery outlet for the café in Gurgaon to increase volumes, revenues and customer base. Handled the complete gamut of marketing communications for Double Roti. These include social media marketing, creating offers and timely promotions, menu, flyers and packaging design, customer targeting and handling customer feedback. Set up 2nd Outlet in Chennai in March 2015 with average monthly revenue of INR 30 lac Show less End-to-end operations and systems management to improve efficiency and cut costs. Due to the efforts, we reached operational break-even within a few months. Set-up a base kitchen & delivery outlet for the café in Gurgaon to increase volumes, revenues and customer base. Handled the complete gamut of marketing communications for Double Roti. These include social media marketing, creating offers and timely promotions, menu, flyers and packaging design, customer targeting and handling… Show more End-to-end operations and systems management to improve efficiency and cut costs. Due to the efforts, we reached operational break-even within a few months. Set-up a base kitchen & delivery outlet for the café in Gurgaon to increase volumes, revenues and customer base. Handled the complete gamut of marketing communications for Double Roti. These include social media marketing, creating offers and timely promotions, menu, flyers and packaging design, customer targeting and handling customer feedback. Set up 2nd Outlet in Chennai in March 2015 with average monthly revenue of INR 30 lac Show less



ADIDAS INDIA MARKETING PRIVATE LIMITED

• India
• 100 - 200 Employee

• Assistant Manager - Sports Marketing

  • Apr 2013 - Oct 2014

  Sports Marketing team played a crucial role in order to achieve the brand as well as business objectives. I was handling Basketball, Tennis and Football categories. Some of my key responsibilities were: Managing & Servicing some of the top athletes of the country Forming/Managing Key Partnerships & Sponsoring Events to drive brand & business objectives Conceptualising campaigns to activate global assets to grow the business Manage operations and execute events and activations by… Show more Sports Marketing team played a crucial role in order to achieve the brand as well as business objectives. I was handling Basketball, Tennis and Football categories. Some of my key responsibilities were: Managing & Servicing some of the top athletes of the country Forming/Managing Key Partnerships & Sponsoring Events to drive brand & business objectives Conceptualising campaigns to activate global assets to grow the business Manage operations and execute events and activations by working closely with the respective agencies. Show less Sports Marketing team played a crucial role in order to achieve the brand as well as business objectives. I was handling Basketball, Tennis and Football categories. Some of my key responsibilities were: Managing & Servicing some of the top athletes of the country Forming/Managing Key Partnerships & Sponsoring Events to drive brand & business objectives Conceptualising campaigns to activate global assets to grow the business Manage operations and execute events and activations by… Show more Sports Marketing team played a crucial role in order to achieve the brand as well as business objectives. I was handling Basketball, Tennis and Football categories. Some of my key responsibilities were: Managing & Servicing some of the top athletes of the country Forming/Managing Key Partnerships & Sponsoring Events to drive brand & business objectives Conceptualising campaigns to activate global assets to grow the business Manage operations and execute events and activations by working closely with the respective agencies. Show less



VIP Industries Pvt Ltd

• Mumbai Area, India

• Management Trainee

  • Jul 2012 - Mar 2013

  Cross-functional stints in Sales (trade, hyper-markets, & institutional), Marketing & Retail departments to gain experience across all divisions. Completed a consumer insight-mining project in Bihar in 2013 to understand the consumer behavior during luggage purchase during the wedding season and presented my research to the MD Cross-functional stints in Sales (trade, hyper-markets, & institutional), Marketing & Retail departments to gain experience across all divisions. Completed a consumer insight-mining project in Bihar in 2013 to understand the consumer behavior during luggage purchase during the wedding season and presented my research to the MD



DRAFT FCB ULKA

• Copywriter

  • May 2008 - Aug 2009

  As a copywriter, my primary responsibility was to regularly interact with clients to assess their needs for product and product promotions and explore new creative ideas for the same keeping in mind the core brand values of the clients. Worked extensively with a creative team on specific campaigns of various clients such as Hero Honda, HCL Infosystems, SC Johnson and Bausch & Lomb. As a copywriter, my primary responsibility was to regularly interact with clients to assess their needs for product and product promotions and explore new creative ideas for the same keeping in mind the core brand values of the clients. Worked extensively with a creative team on specific campaigns of various clients such as Hero Honda, HCL Infosystems, SC Johnson and Bausch & Lomb.