Experience

ILM Immersive

• United States
• Entertainment Providers
• 1 - 100 Employee

• Manager, Marketing

  • May 2021 - Present



Disneyland Resort

• United States
• Entertainment
• 700 & Above Employee

• Marketing Strategy Manager, Long Term Strategy & Opportunity Segments

  • Nov 2019 - May 2021

• Marketing Strategy Manager, Campaigns

  • Feb 2018 - Nov 2019

  • Create marketing programs that incorporate strategic planning, analytics and innovation todrive key business results, routinely exceeding expected goals• Leverage consumer insights and research to provide actionable creative and strategic input topartners across the entire marketing organization• Lead development of integrated marketing communication plans by working cross-functionallywith stakeholders from 14+ lines of business to seamlessly execute• Manage consumer direct marketing efforts and go-to-market strategies targeting all keyaudience segments including Locals, domestic/international tourists, as well as growthsegments• Develop actionable after action reviews to inform and influence future marketing programs Show less



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Brand Marketing Associate

  • Sep 2016 - Jan 2018

  • Develop brand marketing strategy including content planning, media buy, and organize workflow from conception to completion.• Redesign market research reports from data providers to guarantee proper services in each local market while delivering consistent reports to brand management on market information that will strengthen regional business decision taking.• Manage and approve LATAM’s brand assets and Oversee Brand guideline localization and distribution to in-country teams, agencies and 3rd party.• Manage strategic planning and execution for email marketing campaigns that support all hardware platforms, peripherals, and brand content. Show less

• Marketing Coordinator, Latin America

  • Jan 2015 - Sep 2016

  • Oversee organization and distribution of PlayStation branding guidelines to in-country teams, third party publishers and agencies• Redefine CRM strategy to drive LATAM sales by managing email campaign workflow, optimizing targeting, and execution of email communication and offers to PlayStation consumers• Collaborate with regional and inter-departmental teams to support product launch strategy• Provide organizational and administrative support to Marketing Director and LATAM marketing team including meeting coordination, expense reporting and onboarding new hires Show less



Yoh, A Day & Zimmermann Company

• United States
• Staffing and Recruiting
• 700 & Above Employee

• LATAM Marketing Administrative Assistant at SCEA

  • Dec 2013 - Jan 2015

  • Prepare and organize on-site meeting logistics by identifying, assembling, and coordinating requirements; establishing contacts; creating schedules. • Establish new vendors by requesting W-9 and new vendor forms; collaborate with Purchasing Department and set up contract requests in contract management system • Initiate departmental purchase requisitions using Oracle, and process invoices and purchase orders for authorized approval • Arrange international and domestic travel as well as manage calendars and agendas of the group to assure scheduled events and activities run seamlessly Show less



Learnit

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Intern

  • May 2013 - Aug 2013

  • Crafted marketing strategy to increase sales by 22% , including gathering stakeholder interest, conducting consumer research, setting project benchmarks and presenting to team leader • Spearheaded customer engagement initiative by soliciting high profile customers’ interest and crafting marketing strategies to expand product offerings • Analyzed viability of marketing strategies and their expected return on investment in order to recommend the most adequate for immediate implementation • Crafted marketing strategy to increase sales by 22% , including gathering stakeholder interest, conducting consumer research, setting project benchmarks and presenting to team leader • Spearheaded customer engagement initiative by soliciting high profile customers’ interest and crafting marketing strategies to expand product offerings • Analyzed viability of marketing strategies and their expected return on investment in order to recommend the most adequate for immediate implementation



Semillas Fitó

• Spain
• Farming
• 300 - 400 Employee

• Marketing Intern

  • Aug 2012 - Dec 2012

  • Constructed online user interface initiative to target niche domestic market by analyzing product accessibility, direct purchasing strategies, resource availability and initial promotional campaigns • Reconfigured product display and promotional strategies by understanding in-store customer purchasing experiences • Engineered marketing strategy by researching best practices and analyzing international competitors to create new alternatives for domestic market expansion • Constructed online user interface initiative to target niche domestic market by analyzing product accessibility, direct purchasing strategies, resource availability and initial promotional campaigns • Reconfigured product display and promotional strategies by understanding in-store customer purchasing experiences • Engineered marketing strategy by researching best practices and analyzing international competitors to create new alternatives for domestic market expansion



University of San Francisco

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Studies Office, Student Assistant

  • Aug 2011 - Aug 2012

  • Assist in Advisor Assignment for ~1000 new students in banner native system• Compile Deans Honor Roll mailings fro ~150 students• Set-up and assist with new student orientations for 100 students• Support Administration

• jMGEM Student Assistant

  • Nov 2010 - Aug 2012

  • Organized events for 35 graduate students : booking company visits, restaurants, hotels, flights, transportation, creating menus and deciding decorations• Designed products for MGEM program such as orientation packets, agendas, letterhead, name plates etc.• Handled all student inquires, questions and contact information via Email, Excel and Survey Monkey• Tracked Program Director expenses via Concur



Delta Sigma Pi

• United States
• Professional Training and Coaching
• 700 & Above Employee

• Senior Vice President

  • May 2011 - Dec 2011

  • Developed a series of 6 recruiting events including professional and community service, dedicated to embody the purpose of the organization • Assisted the President with managing a 30+ business and monitoring the overall growth and progress of the organization • Served as liaison with catering department and events scheduling department to plan campus events.

• Rose Dance Coordinator

  • Jan 2011 - Dec 2011

  Planned and organized the 61st annual school-wide formal that hosts over 250 students, alumni, and guests from other schools • Managed the budget, handled all associated contracts, booked all rentals, and acted as liaison to the organization• Collaborated with vendors and the associates of One Leidesdorff and Merchants Exchange Building to execute the event• Marketed and promoted the event by using direct marketing and social media marketing



Delta Sigma Pi | Gamma Omicron Chapter

• San Francisco Bay Area

• Epsilon Pi Pledge Class President

  • Sep 2010 - Nov 2010

  • Responsible for 12 other pledges to meet requirements and expectations of our pledge educator throughout the 9 week program • Motivated pledge class to work well and execute their positions by planning various professional events, community service events, and fundraising events. • Created a marketing plan for fraternity fundraiser. • Responsible for 12 other pledges to meet requirements and expectations of our pledge educator throughout the 9 week program • Motivated pledge class to work well and execute their positions by planning various professional events, community service events, and fundraising events. • Created a marketing plan for fraternity fundraiser.



W. L. Butler

• United States
• Construction
• 100 - 200 Employee

• Receptionist Intern

  • Jun 2008 - Aug 2008

  • Directed up to 25 incoming phone calls daily using ShoreTel IP business phone system Managed mail distribution, both incoming and outgoing (Golden State, UPS, FedEx and Post Office) • Greeted approximatly 30 customers and employees a day and directed them to appropriate offices. • Tracked job site information such as project site, project manager, project engineer and superintendent in Microsoft Excel 2007 • Directed up to 25 incoming phone calls daily using ShoreTel IP business phone system Managed mail distribution, both incoming and outgoing (Golden State, UPS, FedEx and Post Office) • Greeted approximatly 30 customers and employees a day and directed them to appropriate offices. • Tracked job site information such as project site, project manager, project engineer and superintendent in Microsoft Excel 2007