Experience

Open Government Products

• Singapore
• Software Development
• 1 - 100 Employee

• Senior Product Designer

  • Aug 2023 - Present



GXS Bank

• Singapore
• Financial Services
• 200 - 300 Employee

• Lead Product Designer

  • Mar 2022 - Jul 2023

  - Created and led design team process such as Design Reviews and Design Syncs to ensure collaboration and enhance team-wide quality of design - Led design for Onboarding, Help Centre, Ecosystem & Identity workstreams - Coordinated design efforts across Grab, GXS and Dash to ensure alignment of design across partners, and delivery of timelines

• Senior Product Designer

  • Jan 2021 - Mar 2022



Grab

• Singapore
• Software Development
• 700 & Above Employee

• Senior Product Designer for Places Experiences

  • Mar 2020 - Jan 2021

  - Led design across Grab for location-based experiences, increasing revenues for the Food and Transport verticals and reducing the cost of third-party vendors - Led workshops to define department roadmaps for the Geo team, involving cross-department initiatives with Food, Transport, Ads and GrabPay

• Product Designer for GeoTools

  • Jul 2018 - Mar 2020

  - Designing internal tools to increase engineer efficiency, decreasing the time taken for digital products to be launched - Conducting user research with enterprise clients and internal users to understand user processes and personas - Analysed user research to develop recommendations for engineering, business and product teams, driving product direction and required features

• UX Designer (Part-Time)

  • Jul 2017 - Jul 2018

  • Designing consumer-facing enterprise applications, increasing the number of rides taken by Grab’s customers • Designing internal tools to increase engineer efficiency, decreasing the time taken for digital products to be launched • Conducting user research with enterprise clients and internal users to understand user processes and personas • Analysed user research to develop recommendations for engineering, business and product teams, driving product direction and required features

• UX Design Intern

  • May 2017 - Jul 2017

  I made the leap into the world of tech and design, diving into creating internal tools with a multi-disciplinary team. • Designed user interfaces for internal web tools, optimising business and engineering processes • Co – conducted design sprint sessions for internal stakeholders to conceptualise user flows and information architecture • Analysed user research data to develop recommendations for engineering and business teams



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Public Relations Intern

  • May 2016 - Jul 2016

  I supported the the Consumer Marketing team in servicing client accounts, which included Chevron, Van Cleef & Arpels, SilkAir, Sofitel, Kimberly-Clark, Hotel Indigo Singapore Katong, National Arts Council and Resorts World Sentosa. I had the opportunity to: • Prepare regular media reports covering industries such as oil & gas, hospitality, luxury, aviation, FMCG, and the arts by collating and analysing media coverage • Developed communication materials used by clients for internal… Show more I supported the the Consumer Marketing team in servicing client accounts, which included Chevron, Van Cleef & Arpels, SilkAir, Sofitel, Kimberly-Clark, Hotel Indigo Singapore Katong, National Arts Council and Resorts World Sentosa. I had the opportunity to: • Prepare regular media reports covering industries such as oil & gas, hospitality, luxury, aviation, FMCG, and the arts by collating and analysing media coverage • Developed communication materials used by clients for internal and external stakeholders • Liaise with news, magazine and online media to generate editorial coverage for clients • Research and develop proposals for new business opportunities • Engage media representatives at hotel launches and press conferences Show less



Epikk.co

• Content Marketing Intern

  • May 2015 - Jul 2015

  I wanted to dive deeper into the world of start-ups, and immerse myself in the Maker Movement in Singapore. Epikk aimed to create a community for Makers in Singapore to connect with each other and share their knowledge with people who wanted to learn. At Epikk, I: • Led a team of two other interns in creating and planning a content strategy calendar, which encompassed Facebook and Instagram content, and blog posts • Led the same team in writing and editing articles for the… Show more I wanted to dive deeper into the world of start-ups, and immerse myself in the Maker Movement in Singapore. Epikk aimed to create a community for Makers in Singapore to connect with each other and share their knowledge with people who wanted to learn. At Epikk, I: • Led a team of two other interns in creating and planning a content strategy calendar, which encompassed Facebook and Instagram content, and blog posts • Led the same team in writing and editing articles for the company blog • Created and maintained the Facebook and Instagram accounts, increasing Facebook followers to 500 and Instagram to 100 over 2 months on a limited budget • Acquired users for the Epikk.co website by reaching out to them on interest sites or at events • Created weekly email newsletters for be the user base, which had an open rate of 15% . Show less



atomz

• Singapore
• Advertising Services
• 1 - 100 Employee

• Project Executive

  • May 2014 - Jul 2014

  At atomz i!, I supported the teams working on Singapore Turf Club, JCube and Marina Bay Link Mall. Under the close mentorship of my supervisor, I had the chance to: • Research and develop proposals for business development • Conceptualise creative strategy together with the creative team • Manage product selection from stores for a visual merchandising design project • Assist in created visual merchandising design for Marina Bay Link Mall



ZALORA Group

• Singapore
• Software Development
• 700 & Above Employee

• CRM Marketing Intern

  • Jan 2014 - May 2014

  At Zalora, I got a taste of fashion, e-commerce and marketing. My supervisor trusted me with responsibilities that gave me a wealth of hands-on experience. At Zalora, I: • Conceptualised content for email newsletter campaigns for Singaporean male customers • Wrote copy for email newsletters • Selected products to be featured in newsletters, based on marketing objectives • Worked with designers to produce artwork for newsletters • Coded for email newsletters in HTML •… Show more At Zalora, I got a taste of fashion, e-commerce and marketing. My supervisor trusted me with responsibilities that gave me a wealth of hands-on experience. At Zalora, I: • Conceptualised content for email newsletter campaigns for Singaporean male customers • Wrote copy for email newsletters • Selected products to be featured in newsletters, based on marketing objectives • Worked with designers to produce artwork for newsletters • Coded for email newsletters in HTML • Analysed customer usage data and sales data on Google Analytics Show less