Experience

PINK Marketing & Events

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director

  • Sep 2007 - Present

  East Yorkshire Joint owner and director of Marketing & Events Company (co-director Kerry Wiles) At PINK, we work in 6 areas: * Marketing - We can take a careful look at you, your company, your current marketing (yes – even if you think you don’t do any!), your competition and a few other things and give you some practical plans on what to do next. *On-line - We have a sensible approach to online marketing, because a lot of it is just about superb communication practices, common sense and… Show more Joint owner and director of Marketing & Events Company (co-director Kerry Wiles) At PINK, we work in 6 areas: * Marketing - We can take a careful look at you, your company, your current marketing (yes – even if you think you don’t do any!), your competition and a few other things and give you some practical plans on what to do next. *On-line - We have a sensible approach to online marketing, because a lot of it is just about superb communication practices, common sense and being human (ie really thinking about what your customers want to hear) with a few industry tips and tricks to help your efforts. We help lots of our clients with the social media, websites, on-line events and e-news. *Creative - This is the fun part… Getting creative. Imaginative, inspired, inventive, innovative and just a little bit quirky. We love to bring all of these things to the pink table. Once you have your marketing plan in place and your strategy sorted, its time to get creative. * Communications - Communication is at the heart of everything we do, it’s the way we live and it’s key to our relationships with our clients and partners. It crosses all categories of our offering. Communicate, communicate and communicate and then communicate some more. *Branding - Our innovative, cost effective approach to brand development, execution and maintenance is aimed at small to medium sized companies. 78% of this size of company has no corporate brand – we can help. * Events - We believe that all conferences and events have broadly the same objectives, regardless of their type, size or topic – impart knowledge, change behaviour, create an environment for this process. Show less



Smith+Nephew

• United Kingdom
• Medical Equipment Manufacturing
• 700 & Above Employee

• International Conference Manager

  • Jan 2001 - Jul 2007

  I was a key member of the project team developing strategy and planning for both internal and external events within the S&N global conference calendar. I had full responsibility for implementation of strategy including the S&N participation at global wound management society events, international scientific advisory boards, worldwide sales conferences, best practice meetings, exhibitions, symposia, incentive programmes, customer visits. I was responsible for the management of all logistics… Show more I was a key member of the project team developing strategy and planning for both internal and external events within the S&N global conference calendar. I had full responsibility for implementation of strategy including the S&N participation at global wound management society events, international scientific advisory boards, worldwide sales conferences, best practice meetings, exhibitions, symposia, incentive programmes, customer visits. I was responsible for the management of all logistics from hotel and meeting rooms and audio visual requirements to social events. Major achievements • Implementation of complex and diverse programme of 30 high profile internal and external events per year • Logistical management of many events from Global Sales Conference for 1,200 delegates from 32 countries to Scientific Advisory Board for 15 key customers & KOLs globally • Management of S&N’s participation at all European & World society events including WUWHS, EWMA, EPUAP, ETRS, EBA, ISBI

• Marketing Services Manager

  • Feb 1985 - Dec 2000

  I was responsible for the development and management of a team of administrative, creative and store personnel. I introduced leading edge in-house creative facilities for desk top publishing and slide production. I developed, purchased, stocked, managed and dispatched marketing material to group companies globally. Management of key internal events and international conferences was introduced to the role in 1992 including input to the company’s Annual General Meeting. I also took on the role of… Show more I was responsible for the development and management of a team of administrative, creative and store personnel. I introduced leading edge in-house creative facilities for desk top publishing and slide production. I developed, purchased, stocked, managed and dispatched marketing material to group companies globally. Management of key internal events and international conferences was introduced to the role in 1992 including input to the company’s Annual General Meeting. I also took on the role of health & safety representative for the wider department and had responsibility for artwork approval and S&N’s historical archives. • Development of Best Practice meeting to share ideas, campaigns and assets globally • Managed group purchasing initiatives including asset management – artwork, literature, photography, promo materials • Integrated marketing services within marketing planning process to align department’s activities with business strategy and objectives