Sue Nicholls
President/Founder and Training Author at CMKG- Claim this Profile
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Bio
Jeff Doucette
Sue is one of the sharpest minds in the Category Management space with an uncanny ability to communicate complicated topics in a clear an concise manner. Sue and her team at CMKG are solid business partners that can always be counted on to deliver what they promise.
KEITH FARISS
Sue has bridged the gap in managing the Category Management Process. She has a deep understanding of Category Managment and knows various ways to maximize and acheive results. Her tools have helped me develop as an individual and allowed me to have a deeper insight using Category Managment. I have attended various webinars she has spear headed that opens the doors to different ways to achieve the same goal. The training I am receiving is invaluable and I look forward to my continued success in building my overall skills and gathering additional knowledge from her Category expertise. Sincerely Keith Fariss
Jeff Doucette
Sue is one of the sharpest minds in the Category Management space with an uncanny ability to communicate complicated topics in a clear an concise manner. Sue and her team at CMKG are solid business partners that can always be counted on to deliver what they promise.
KEITH FARISS
Sue has bridged the gap in managing the Category Management Process. She has a deep understanding of Category Managment and knows various ways to maximize and acheive results. Her tools have helped me develop as an individual and allowed me to have a deeper insight using Category Managment. I have attended various webinars she has spear headed that opens the doors to different ways to achieve the same goal. The training I am receiving is invaluable and I look forward to my continued success in building my overall skills and gathering additional knowledge from her Category expertise. Sincerely Keith Fariss
Jeff Doucette
Sue is one of the sharpest minds in the Category Management space with an uncanny ability to communicate complicated topics in a clear an concise manner. Sue and her team at CMKG are solid business partners that can always be counted on to deliver what they promise.
KEITH FARISS
Sue has bridged the gap in managing the Category Management Process. She has a deep understanding of Category Managment and knows various ways to maximize and acheive results. Her tools have helped me develop as an individual and allowed me to have a deeper insight using Category Managment. I have attended various webinars she has spear headed that opens the doors to different ways to achieve the same goal. The training I am receiving is invaluable and I look forward to my continued success in building my overall skills and gathering additional knowledge from her Category expertise. Sincerely Keith Fariss
Jeff Doucette
Sue is one of the sharpest minds in the Category Management space with an uncanny ability to communicate complicated topics in a clear an concise manner. Sue and her team at CMKG are solid business partners that can always be counted on to deliver what they promise.
KEITH FARISS
Sue has bridged the gap in managing the Category Management Process. She has a deep understanding of Category Managment and knows various ways to maximize and acheive results. Her tools have helped me develop as an individual and allowed me to have a deeper insight using Category Managment. I have attended various webinars she has spear headed that opens the doors to different ways to achieve the same goal. The training I am receiving is invaluable and I look forward to my continued success in building my overall skills and gathering additional knowledge from her Category expertise. Sincerely Keith Fariss
Credentials
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Certified Professional Strategic Advisor (CPSA)
Category Management AssociationSep, 2010- Sep, 2024
Experience
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CMKG
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Manufacturing
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1 - 100 Employee
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President/Founder and Training Author
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Oct 2002 - Present
CMKG is a training company that specializes in everything related to category management, fact-based analysis, data to insights, category tactics and Shopper understanding. Our target audience is Retailers, Manufacturers and Solution Providers in category management, sales and marketing functions. Our training includes online, live, certification, case studies, assessments and is completely customizable. We work with companies large and small. CMKG is a training company that specializes in everything related to category management, fact-based analysis, data to insights, category tactics and Shopper understanding. Our target audience is Retailers, Manufacturers and Solution Providers in category management, sales and marketing functions. Our training includes online, live, certification, case studies, assessments and is completely customizable. We work with companies large and small.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Category Management Director
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Jun 1996 - Oct 2002
Sue managed P&G's category management department in Canada for 6 years. This included training sales & marketing, developing go-to-market strategies behind new product launches, data purchasing and negotiations, and client led initiatives. Sue worked in P&G's category management department for over 13 years - this is where she found her passion for category management. Sue managed P&G's category management department in Canada for 6 years. This included training sales & marketing, developing go-to-market strategies behind new product launches, data purchasing and negotiations, and client led initiatives. Sue worked in P&G's category management department for over 13 years - this is where she found her passion for category management.
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P&G
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1 - 100 Employee
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Category Management Analyst
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1990 - 1996
Sue worked in many different category management analyst roles at P&G, including shelf analyst, Western accounts analyst, Marketing analyst, and manager of the marketing analyst team for Canada. Sue led the category management analysis behind launches like Tampax, Pringles, and Sunny Delight in Canada. Sue worked in many different category management analyst roles at P&G, including shelf analyst, Western accounts analyst, Marketing analyst, and manager of the marketing analyst team for Canada. Sue led the category management analysis behind launches like Tampax, Pringles, and Sunny Delight in Canada.
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Community
