Experience

South Kent School

• United States
• Education Administration Programs
• 1 - 100 Employee

• Chief Marketing and Communications Officer

  • Mar 2021 - Present



The CHEROS Marketing Group

• Founder and CEO

  • Jan 2007 - Present

  Assist small businesses and non-profits in conceptualizing and executing all aspects of digital and traditional marketing and branding initiatives; managing creative content including message shaping and social media campaigns; planning and producing launches; vendor management; event design and logistics; soliciting sponsors; guide in budgeting to ensure marketing objectives fall within designated parameters.Major productions include:Icy Sunset Jazz Concert and Art Exhibition | New York | ConnecticutFood, Rum, Cake and Music Festival | New YorkThe Taste of Barbados | New York



Hartford Consortium for Higher Education (HCHE)

• Director, Marketing and Communications

  • Jun 2015 - Apr 2020

  Lead strategic marketing and communications initiatives to heighten the reputation of Hartford Consortium for Higher Education, expanding awareness of its programs, accomplishments and priorities.• Directed 2020 revamp and re-launch of website• Execution of all marketing initiatives, including branding, advertising, media relations, corporate engagement, management of website and social media assets• Cultivate and strengthen relationships with key stakeholders, corporate, political and community leaders and influencers, as well as multi-layered audiences• Manage marketing and creative teams, volunteers, to ensure all objectives accomplishedKey achievements:- Revamped and re-activated affiliate membership program, introducing non-dues income, creating benefits for faculty, staff and 36,000+ students; - Co-produced and presented multi-year Art after Dark – College Night initiative with the Wadsworth Atheneum museum, attracting 350+ attendees; - Managed and co-produced HCHE twelve-month promotional video series on CPTV; - Conceptualized and produced annual HCHE Business Leaders’ Breakfast, attracting 120+ leaders and influencers and the 2017 Hartford Party on Pratt Food and Music Festival – College Night, 650+ attendees.

• Program and Recruitment Manager

  • Aug 2012 - May 2015

  Effectively managed recruitment, marketing and communications to support the vision and mission of Career Beginnings, a high school program of the Hartford Consortium for Higher Education.Key achievements:- Identified and recruited students from twelve high schools, raising awareness for college-going, with 40% increased participation - Cultivated and engaged with professional mentors, corporate supporters, funders, parents and school professionals; recruited panelists and mentors- Planned, presented and coordinated logistics for monthly workshops, public events and receptions- Managed website and all social media assets, created and produced quarterly newsletter, procured traditional and digital media coverage